EU Industry Commissioner Guenter Verheugen said that he knows the technology additions will be expensive, but there are broader benefits.
"We have to be clear about this, this is something which would considerably increase manufacturing costs per car," he told the AP, adding that the extra costs "will be more than balanced by the fact that cars will have greater fuel efficiency."
Not everyone is happy with this plan, naturally. One opposition group, the UK's Society of Motor Manufacturers and Traders Limited (SMMT), says that these plans " cast a cloud on the horizon." Specifically, that the emission reductions/higher prices will certainly not help sell cars. SMMT chief executive Christopher Macgowan released a statement saying, "We have also already produced and brought to market cars that can meet the 120g/km limit – the problem is that motorists do not buy them!"
[Source: BBC, AP, SMMT]