Ferrari takes on Lamborghini in mobile phone battle

If Lamborghini can have its own mobile phone, we suppose it's only fair that Ferrari get one too. Introducing Motorola's MotoRAZR Maxx V6 Ferrari Challenge. With a V6, wouldn't that make it a Dino? No matter, because it does have 'the iconic prancing horse shield on the front and "Ferrari" in the company's easily recognizable font on the back. The phone turns on with the sound of a Ferrari Formula 1 engine revving.
It's available for pre-order from the Ferrari Store online for a mere $524 -- about the same price as the upcoming iPhone, but oh so much more, um, Italian. And it's about $1,200 cheaper than that Lamborghini phone which doesn't come with a red Ferrari leather case.

Read the Motorola press release with the phone's full specs and more photos after the jump.


Motorola presents the new MOTORAZRmaxx V6 Ferrari Challenge Mobile Phone Limited Edition

Milano, January 26, 2007 – Motorola, Inc. (NYSE: MOT) presents today the new MOTORAZRmaxx V6 Ferrari Challenge Mobile Phone Limited Edition, a perfect marriage between the style of Ferrari and the technological innovation of Motorola.

Characterized by a modern, elegant design and the ease of use of its technology, the MOTORAZRmaxx V6 Ferrari Challenge Mobile Phone Limited Edition is a unique handset with HSDPA capability and offers a series of exclusive features: the Ferrari emblem on the exterior glass, the roar of the Ferrari F1 eight-cylindre engine accompanies the switching of the handset on or off, images of the Ferrari F430 engine on the mini external display and the image of the Ferrari emblem on a grey Ferrari in the internal display.
In order to further enrich the original features, into the phone there are also thirty photographic images showing Ferrari F430 and Ferrari Challenge Trofeo Pirelli USA.

Underlining the elegance and attention to detail that have always been the hallmark of both brands, the MOTORAZRmaxx V6 Ferrari Challenge Mobile Phone Limited Edition comes with a soft, hand-made carry case in Ferrari-red leather.

The MOTORAZRmaxx V6 Ferrari Challenge Mobile Phone delivers the capability to listen to music, browse the Internet and download content at extremely high speed, all within a handset with high-end finishes, in a futuristic mix of metal and tempered glass. External touch controls allow for fast access to the music functions when the phone is closed with great elegance and simplicity.

"We are very proud today to announce our partnership with Ferrari", said Valerio Camardella, Director MDB Motorola S.p.A. Italy. "The telephone we are presenting is a mix of style, quality and speed, all attributes which have always characterized the Ferrari name and its products. Joining forces with a market leading brand such as Ferrari was a natural move, because both our companies share a passion for research and innovation, always accompanied by elegance and design."

"It is a great satisfaction for us to be able to add this new partnership with Motorola to our portfolio" says Giulio Zambeletti, Director of Brand Development & Partners for Ferrari. "Through the realisation of a mobile phone which offers personalised features in design and contents, Ferrari and Motorola continue to strengthen the relationship which began when Motorola was our sponsor on the occasion of the Ferrari Challenge Pirelli Trophy USA".

MOTORAZRmaxx V6 Ferrari Challenge Mobile Phone Limited Edition will be available in the five continents starting January 29, 2007, from Ferrari Stores and all major Motorola dealers, at the recommended price of €490.00.

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