Bringing Bling to GM Through Pop Culture

How many people associate the Chevy Monte Carlo with cool? How about the Buick Rendezvous? GM's doing everything it can to overhaul its lineup with more competitive products like the Saturn Aura and the Chevy Silverado. The battle to change perception that GM's marketers are waging may be a more daunting task then the design and engineering renaissance that the General is in the middle of. Stars like Gwen Stefani and rapper 50 Cent are being used to show that GM has found its "inner Fonzie." Stefani drove a gold Tahoe in one of her latest videos. Jay-Z helped design a special blue paint finish for the new Denali. Want more examples? The GM Style Event on the eve of NAIAS was a celeb-fest, and Tiger Woods, who's been endorsing Buick for years, unveiled the Enclave at the LA auto show last November.

Will America buy GM's push to be cool? We don't know. We are pretty sure, however, that products like the new Camaro, rear-drive Impalas and the forthcoming Pontiac G8 will probably help their case.

[Source: Detroit News]