Last night General Motors held its first Detroit-based GM Style Event in a huge tent next to the Renaissance Center. Along with us, a group of assorted celebrities were on hand doing a runway fashion show and sharing the catwalk with various GM concepts and cars. Following an award show-style red carpet parade where all the "glitterati" were spaced to ensure they each got sufficient time in front of the lenses, we moved inside for the main event.
Carmen Electra opened the show accompanying last year's Camaro Coupe Concept. The end of the runway fortunately featured a turntable that helped avoid any embarrassing three-point turn incidents. Superstar surfer Laird Hamilton (shown right) came out at one point and danced with his young daughter alongside the Hummer H3 open-top, which brought the show back down to earth from its tinsel town high. The finale featured the world debut of the new Camaro Convertible Concept, of which a big ol' gallery of live shots you can view here, along with the entire group of cars that were featured in the show. The GM press release sporting the full list of cars on hand and the stars paid to show up can be found after the jump.
Check out giant gallery of 216 high-resolution, paparazzi-style celeb shots by clicking here.
Biggest Names in Entertainment and GM's Hottest Designs Cruise the Runway at Initial GM Style Event
Jay-Z, Nick Lachey and Carmen Electra light up Detroit Riverfront Camaro Convertible Concept Unveiled
Detroit – January 6, 2007 – Detroit has recently hosted some of the world's hottest events including the Major League Baseball World Series, All Star Games and the National Football League's Superbowl giving sports fans their fill and now the fans of style and celebrities have something to crow about: the GM Style event. On one of the hottest January evenings on record, the worlds of fashion, automotive design and entertainment came together to reveal the 2007 Camaro Convertible Concept and introduce the Jay Z Blue GMC Denali Concept.
This first-ever, invitation-only event for 1,000 guests featured top celebrity models. Jay Z gave the world its first look at Jay Z Blue GMC Denali. Additional star power included Kristen Bell, Nick Cannon, CariDee, Carmen Electra, Vivica A. Fox, Laird Hamilton, Cheryl Hines. Jennifer Hudson, Minka Kelly, Jimmy Kimmel, Mario Lopez, Nick Lachey, Danny Masterson. Petra Nemcova, Rosie Perez, Gabrielle Reese, Ashley Scott and Christian Slater.
" Detroit cars and Hollywood stars are two elements that help define American and World culture; bringing the two together is a natural," said Mike Jackson, General Motors North America vice president. "This was a great way for Detroit and GM to kick-off the North American International Autoshow. "This event creates the buzz that will keep GM's momentum going strong into the new year."
Not to be eclipsed by the star power in the room, compelling GM Designs from around the world captivated the audience as they joined the celebrities for a walk – or drive – down the runway. From the minute guests walked through the door at the GM Style event they transcended into a unique environment likened to the most stylish automotive garages in town.
Rachel Zoe, one of Hollywood's hottest fashion stylists, choreographed the event. Guests were also treated to a special musical performance featuring Lady Sovereign and three-time Grammy-winner John Legend.
"The GM Style event provided a great stage for us to showcase our global design prowess," said Ed Welburn, GM Design global vice president. "We are all inspired and influenced by the world of fashion and this event is a great opportunity to bring fashion and vehicle design together."
Front row guests included Vanessa Minnillo, James Blunt, Dax Shephard, John Salley and Detroit Mayor Kwame Kilpatrick.
The celebrity models in the latest fashion walked the cat walk with the following vehicles:
Models – Vehicles
Carmen Electra – 2006 Chevrolet Camaro Concept Coupe
Jennifer Hudson – Cadillac Escalade
Rosie Perez – Solstice Club Racer
Marie Menounos – Opel Antara Concept
Caridee – Saturn Sky
Gabrielle Reese – Buick Enclave
Laird Hamilton – Hummer H3
Jay Z – GMC Yukon Denali (World introduction)
Cheryl Hines – Chevrolet Sequel Fuel Cell
Christian Slater/Ashley Scott Holden – Effigy Concept
Nick Cannon/Minka Kelly – Chevrolet T2X Concept
Mario Lopez – Chevrolet WTCC Concept
Vivica Fox – Buick Lucerne DUB edition
Petra Nemcova – Saab Aero X Concept
Nick Lachey – Cadillac XLR
Kristen Bell – Saturn Aura
All Models – 2007 Concept Camaro Convertible
General Motors Corp. (NYSE: GM), the world's largest vehicle manufacturer, employs about 318,000 people globally. Founded in 1908, GM has been the global automotive sales leader since 1931. GM today has manufacturing operations in 33 countries and its vehicles are sold in 192 countries.