GM discounts on their way

Just in time for Holiday shopping, General Motors is trying to help you put a new car or truck in your driveway. GM will be offering buyers up to $2,000 to help move remaining '06 models. But not directly. The money goes to dealers who have the discretion to use the money as they see fit, with a maximum of $2,000 available for any one vehicle.
This "Red Tag" event is using the slogan "See some red, save some green." 2006 models currently make up 20% of GM's million-vehicle inventory, according to GM spokesman John McDonald. The discounts will be available on Chevrolet, Pontiac, Buick, GMC and Saturn vehicles. The promotion ends on Jan. 2.

Incentives have always been a bit of a double-edged sword for automakers. They are often needed to give sales a little push or to match competitors' offers, but the recurring use of them often leads to a "damaged goods" image for the vehicles. McDonald acknowledged this but said GM's incentives have dropped by $660 per vehicle compared to last year. That still puts GM about $400 ahead of the industry average for incentives.

[Source: The Detroit News]

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