Speculations that Ford Motor Co. may be selling its Jaguar brand may have been lessened, if not outright stricken, during a seminar at the Center for Automotive Research in Michigan. Ford President of the Americas Mark Fields, who spoke at the seminar, suggested the luxury marque would be repositioned as a "niche brand" which would sell fewer, but more profitable vehicles. This is similar to Porsche' strategy and a recapitulation of Ford's redirection of Jaguar since 2004. However, Fields did not state Ford has unequivocally ruled out any sale of the brand.
More details can be found at the article. Your thoughts are requested in the comments.
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Would the sale of Jaguar involve Land Rover, too?
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[Source: The Birmingham Post]
More details can be found at the article. Your thoughts are requested in the comments.
Related:
2008 Jaguar S-Type - can this car save Ford's feline?
UPDATE: Russian automaker GAZ says no to Jaguar
Would the sale of Jaguar involve Land Rover, too?
Jaguar's next X-Type a "shooting brake"?
Jaguar X-type days numbered?
[Source: The Birmingham Post]
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