Speculations that Ford Motor Co
. may be selling its Jaguar
brand may have been lessened, if not outright stricken, during a seminar at the Center for Automotive Research in Michigan. Ford
President of the Americas Mark Fields, who spoke at the seminar, suggested the luxury marque would be repositioned as a "niche brand" which would sell fewer, but more profitable vehicles. This is similar to Porsche
' strategy and a recapitulation of Ford's redirection of Jaguar since 2004. However, Fields did not state Ford has unequivocally ruled out any sale of the brand.
More details can be found at the article. Your thoughts are requested in the comments.
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[Source: The Birmingham Post]