This week, Nissan launched a new ad campaign to promote the upcoming 2007 Nissan Versa. The promotion centers around the faux-word, "autoclaustrophobia." Essentially, the fear of too little space within an automobile. Naturally, Nissan is seeking to trademark the word.
Marketing researchers found that the word seemed to stick with consumers, some even going so far as to claim suffering from the previously unheard of condition.
The promotion began with AOL's music partner, Network Live, with the Versa playing a prominent role in the upcoming reality show "Star Tomorrow." The climax comes in a massive advertising blitz in September where consumers discover that relief from "autoclaustrophobia" can be cured for $14-large by purchasing the Versa.
Clever? You be the judge in the comments.
Related:
Sex sells: suggestive Nissan commercial axed in New Zealand
Nissan announces pricing for 2007 Versa hatchback
Detroit Auto Show Wrapup: Nissan Versa introduction photos and full specifications
[Source: The Auto Channel]
Marketing researchers found that the word seemed to stick with consumers, some even going so far as to claim suffering from the previously unheard of condition.
The promotion began with AOL's music partner, Network Live, with the Versa playing a prominent role in the upcoming reality show "Star Tomorrow." The climax comes in a massive advertising blitz in September where consumers discover that relief from "autoclaustrophobia" can be cured for $14-large by purchasing the Versa.
Clever? You be the judge in the comments.
Related:
Sex sells: suggestive Nissan commercial axed in New Zealand
Nissan announces pricing for 2007 Versa hatchback
Detroit Auto Show Wrapup: Nissan Versa introduction photos and full specifications
[Source: The Auto Channel]
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