The National Association for the Advancement of Colored People (NAACP), in its Economic Reciprocity Initiative (ERI) report card, recognized Ford Motor Co. with top honors for its contributions to the African-American community. The ERI measures companies in their involvement in such areas as advertisement, employment, and charities. Ford, for example, is the major sponsor of the 2006 NAACP Youth Freedom Fund Dinner.

Only automakers whose revenues are $30 million or more and have over 300 dealerships are considered. Ford was one of two automakers selected by the NAACP for the honors with DaimlerChrysler the other recipient.

Press release can be found after the jump.

[Source: Ford Motors Co.] For the second year in a row, Ford Motor Company was one of two automakers to earn top honors from the National Association for the Advancement of Colored People (NAACP) on the organization's Economic Reciprocity Initiative (ERI) industry report card, which graded Ford and its global competitors in several key areas. Results of the study were released at the NAACP's 97th annual convention, "Voting Our Values, Valuing Our Votes," in Washington, D.C.

The NAACP ERI report card measures the exchange of economic costs and benefits between African-American consumers and various industries. Areas measured for performance included employment, advertising/marketing, procurement/vendor relationships, dealerships, and charitable/philanthropic activity.

"Ford is honored that the NAACP recognizes our commitment to diversity associated with our employees, customers, suppliers, dealers and philanthropic programs," said Sandra E. Ulsh, Ford Motor Company Fund president.

The companies surveyed generated more that $30 million in revenue and have at least 300 dealerships in the United States.

The automaker continues to serve as the title sponsor for the NAACP Youth Freedom Fund Dinner at the 2006 convention. The Youth Freedom Fund honors the efforts that NAACP youth councils and college chapters have made to advance the economic, education, social and political status of African Americans and other minorities.

At the conclusion of the week's events, the gavel will be passed to the city of Detroit, which will host the 2007 NAACP annual convention. Ford will serve as a member of the host committee.

"We are pleased that the baton has been passed to Detroit as the host city of the NAACP's annual convention next year," said Pamela Alexander, director of community development and business operations for Ford Motor Company Fund. "To have such a prestigious organization choose Detroit is a tremendous opportunity for the city to share its rich history and culture," Alexander added.

NAACP 2006 ERI Industry Report Card
  • NAACP votes Ford as one of its highest performers on 2006 Economic Reciprocity Initiative Report Card
  • Ford to serve as title sponsor of Youth Freedom Fund Dinner
  • Baton to be passed to Detroit as the host city for the 2007 NAACP Convention-Ford to serve on host committee

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures and distributes automobiles in 200 markets across six continents. With about 300,000 employees and 108 plants worldwide, the company's core and affiliated automotive brands include Aston Martin, Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury and Volvo. Its automotive-related services include Ford Motor Credit Company. For more information regarding Ford's products, please visit

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