The American Family Association's (AFA) boycott against Ford continues with fresh new arguments being hurled by both sides. The boycott, which went into effect last year, began when the conservative Christian organization felt Ford backtracked on its promise to discontinue advertising in gay publications and events.
The AFA states that the Blue Oval's falling sales are caused by its efforts (modest, aren't they?). Ford replied that high gas prices, interest rates, and competition are the mostly likely culprits, not the boycott. While CNW analyst Art Spinella believes the boycott may have had an effect, it is minor, writing that Ford's sales were "miserable" even without the AFA's efforts.
Ford notes that rivals General Motors Corp. and Toyota Motor Corp., which the AFA is not boycotting, market more heavily in gay media than the Blue Oval. The AFA states it is aware of the other automakers contributions but singled Ford for past contributions which, collectively, are larger than other automakers. It also feels that boycotts work best against a single organization versus an entire industry.
Interestingly, Ford is one of the largest contributors to Christian radio. States Ford and Lincoln/Mercury president Al Giombetti, "Marketing to specific communities is nothing new to Ford or to the industry. We don't do this to make a political or social statement; we do it because we respect them and hope they will become customers."
Also of note is the fact that not one Ford branded vehicle ended up on the Gaywheels.com Top 10 Most Researched Vehicles list. Instead, the "macho" Dodge Caliber placed third on the list.
Comments are, of course, open. Just keep it friendly and focused on the topic.
Related:
Ford instructs dealers how to deal with anti-gay boycott
Ford shareholders reject proposals to drop protections for LGBT workers
Efforts continue in boycott against Ford for its support of gay market
[Source: Detroit Free Press]
The AFA states that the Blue Oval's falling sales are caused by its efforts (modest, aren't they?). Ford replied that high gas prices, interest rates, and competition are the mostly likely culprits, not the boycott. While CNW analyst Art Spinella believes the boycott may have had an effect, it is minor, writing that Ford's sales were "miserable" even without the AFA's efforts.
Ford notes that rivals General Motors Corp. and Toyota Motor Corp., which the AFA is not boycotting, market more heavily in gay media than the Blue Oval. The AFA states it is aware of the other automakers contributions but singled Ford for past contributions which, collectively, are larger than other automakers. It also feels that boycotts work best against a single organization versus an entire industry.
Interestingly, Ford is one of the largest contributors to Christian radio. States Ford and Lincoln/Mercury president Al Giombetti, "Marketing to specific communities is nothing new to Ford or to the industry. We don't do this to make a political or social statement; we do it because we respect them and hope they will become customers."
Also of note is the fact that not one Ford branded vehicle ended up on the Gaywheels.com Top 10 Most Researched Vehicles list. Instead, the "macho" Dodge Caliber placed third on the list.
Comments are, of course, open. Just keep it friendly and focused on the topic.
Related:
Ford instructs dealers how to deal with anti-gay boycott
Ford shareholders reject proposals to drop protections for LGBT workers
Efforts continue in boycott against Ford for its support of gay market
[Source: Detroit Free Press]
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