General Motors is expected to take the biggest hit in June, though last year's numbers are skewed a bit due to a certain fire sale. Gas prices are reportedly the biggest culprit, spurring consumers to buy Japanese and turning Toyota and Honda into big winners -- in fact, Toyota expects to be up 15 percent over this time last year.

General Motors doesn't sound too incredibly panicked, however -- sticking to their guns on value pricing is the priority for now. Chrysler is the biggest spender of the Big 3, offering up incentives of $5,000 on some new models and giving out loans with zero percent financing. Despite its value pricing promise, GM's 72-hour sale during which 0-percent loans will be offered on most models for 72 months began yesterday and will run through July 5th.

[Source: Reuters via Automotive News]


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