The Detroit News is reporting that in addition to offering employee pricing as a purchasing incentive this summer, Chrysler will also throw in a 30-day money-back guarantee. While purchasers would have to pay a penalty and mileage fee if a vehicle were returned, the offer is a gesture that shows a buying public the company has a great deal of confidence in its products.
Chrysler revealed the deal to a group of its dealers last Wednesday, who were reportedly excited about the bold move. It will certainly set the company apart from competitors like Ford and GM, who will also likely be offering heavy incentives this summer in order to clear out their 2006 inventory. It's expected that DCX CEO Dieter Zetsche himself will introduce the company's summer incentives, including the money-back guarantee, in a marketing blitz set to go live as early as next week.
[Source: The Detroit News]
Chrysler revealed the deal to a group of its dealers last Wednesday, who were reportedly excited about the bold move. It will certainly set the company apart from competitors like Ford and GM, who will also likely be offering heavy incentives this summer in order to clear out their 2006 inventory. It's expected that DCX CEO Dieter Zetsche himself will introduce the company's summer incentives, including the money-back guarantee, in a marketing blitz set to go live as early as next week.
[Source: The Detroit News]
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