Ford pitching reality show concept to networks

Ford Motor Company, one of the main sponsors of "American Idol," told dealers yesterday that it is circulating a tape around various TV networks to bolster interest in a new reality TV series starring Ford and a yet-to-be-designed vehicle. The concept behind the series is that participants will work with Ford designers to develop their dream concept car.

Now all the automaker needs is a network to pick it up. Our bet is on A&E. If the Arts & Entertainment network will air this, then surely Ford has a future home on cable.