is pushing the envelope in audio entertainment with a new research project that aims to deliver news reports audibly
that are custom configured by the driver. Audi says the system, known as MACS My News, allows the driver to become
“editor-in-chief” by choosing what type of content to hear and for how long. World news, sports and weather
are a few types of content the system will be able to deliver, and it will all be controlled via spoken commands or
Audi’s MMI (Multi Media Interface).
has what appears to be an
official release, though it doesn’t touch on what type of voice will be “reading” the content to be
delivered. We assume it will be digital and synthetic, which we fear would be entirely too annoying to listen to at
length. That is, unless it’s a cool digital voice like that of Johnny 5
or the supercomputer named Joshua
from War Games.