Land Rover North American VP Richard Beattie was on the podium in New York to show Americans the Land Rover Land_e, which makes use of the company's e-Terrain technology to provide improvements in emissions and fuel economy, without impacting on- or off-road performance. Included in its technology portfolio are an integrated starter-generator, an electric motor in the rear drive axle that provides tractive power and also enables the "seamless" propshaft disconnect and use of Ford's Powershift dual-clutch semiautomatic transmission. The concept was billed in Geneva as being powered by a biodiesel oil-burner, but apparently Land Rover thought that we'd be more impressed if they told us 'mericans that it ran on E85 (when the prototype is a series of flashing lights and not actual hardware, it's easy to make such changes).

The chaps from Land Rover also announced Go Beyond TV, which makes the brand "the first auto maker to offer [its] own broadband TV station". The programming is said to focus more on the "Land Rover brand spirit" than the SUVs themselves, with six different "channels" (Places, People, Adventure, Sport, Culture, and Land Rover) of lifestyle programming.

We've posted a few more live shots of the Land_e after the jump.  


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