Such announcements are not new. Volkswagen, for example, will also be carrying SIRIUS exclusively for its vehicles, including Audi. But what makes this news interesting is that Hyundai Motors, which owns Kia, has chosen XM Radio because it found its consumers were "not comfortable with programming from Stern."
No mention of the Hyundai/Stern imbroglio was mentioned in the announcement. For our part, we can't wait to hear Stern's reaction when he gets wind of this piece of news.
[Source: United Press International]