It’s no secret that the Korean automakers Hyundai and Kia Motors are on an aggressive schedule to be one of the top five automakers worldwide in the next few years. As one strategy to achieve that goal, they are increasing their fleet sales in Europe.
According to Gerry Dorizas, vice president of Hyundai Motor Europe: “It is a major part of our strategy. To eventually develop in Europe, we see fleet as a big slice of the market.”
Fleet vehicles, such as car rentals, account for roughly thirty-seven percent of the European vehicle market. Both Hyundai and Kia want to double their current numbers of units sold this year by 2009.
The move stands in stark contrast to American automakers, who have been moving away from fleet sales in order to improve brand image and resale value.
Full details and figures at the link.
[Source: Automotive News]