The name Dodge was going to use for the Neon replacement was to be the Razor but the scooter company in California wouldn't let DCX use the name without compensation. DCX walked away and only paid for the concept's name. This article from the Detroit News looks into the automotive name-game and some recent mistakes naming cars. Just think how long the Thunderbird would have lasted if it was named the "Hep Cat"? Maynard G. Krebs would still have one and that's about it.