All I can hear is Nelson from the Simpsons saying "ha-ha" when I read this one. Mazda scored fourth lowest in last year's J.D. Power (ooh! I hate them so much!) study on owner retention. Lower than Mazda was Suzuki, Oldsmobile (duh, there's nothing to retain there) and Isuzu (they still make those?). Owners stated poor treatment by dealerships as a major factor for not coming back to the automaker. The COO of Mazda North American Operations said it best: "You can't treat people like crap and expect them to keep coming back to you." Worst treatment ever. Mazda is hoping for an improvement from Mazda 6 and 3 owners when they go to trade in, but those scores won't be known for at least 3 years.