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The curtain's been lifted on the ad campaign for the Toyota Prius C, and it's all about the game of life via the boardgame The Game of Life. The first spot is called Malti-poo and in it's ad-speaky way it targets "city-dwelling millennials" as it "demonstrates key vehicle attributes in a fun and approachable way." It "embodies the youthful spirit of the vehicle and offers creative content that integrates this iconic childhood game" while it also "offers visual tools and easy ways to share digest

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2016 Toyota Prius c
MSRP: $19,560 - $24,495
2015 Toyota Prius c
MSRP: $19,540 - $24,475
2014 Toyota Prius c
MSRP: $19,080 - $23,360