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Wieden+Kennedy creates a rocket-launch-themed ad for Honda Motor Europe called "Ignition," showcasing Asimo the robot, Formula 1 cars, a plane, and the CR-V.

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The slow reveal of Acura's second supercar attempt continues with a little more info on the engine source, how the car will be built, order customization, and more. Read all about it, here.

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The Acura NSX has been delayed yet again, with blame being placed on the move to a twin-turbocharged version of Honda's V6.

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Acura is reportedly planning a racing version of the new NSX. It just has to decide whether it'll compete under GT3 regulations or the more competitive GTE.

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Details on the 'Small NSX' to be sold as a Honda include an aluminum platform, 400 hp, three electric motors, a nine-speed DCT, and a weight under 3,100 pounds.

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Watch the new Acura NSX make the 12.4-mile, 156-turn drive up Pikes Peak as the official pace car for this year's Race to the Clouds in this latest video.

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The new Acura NSX hybrid supercar will do official pace duties at this year's Pikes Peak International Hill Climb. To commemorate the occasion, Acura will be creating a 360-degree video of the car's run up the hill.

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Can You Afford The Car You Wanted When You Were A Kid?

The used car market is a lot bigger than eBay Motors. But using the marketplace website as a barometer, we detail the values of some dream cars that don't only appeal to Baby Boomers.

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Honda wants you to know that it's still dedicated to performance in a brief Japanese commercial simply titled I Like Sports, and the spot showcases much to get excited about from the brand.

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3.5-Liter Twin-Turbo V6, Aluminum Components, Advanced AWD, And More

Acura has confirmed more details about the new generation of its iconic supercar, the 2016 NSX.

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The New Civic Is Hot, The Hatchback Returns And Acura Doesn't Suck

It's a great time to be an enthusiast. From high-horsepower Hellcats to the purist BRZ, engaging automobiles are found in nearly every segment of the market. Everyone wants to join the performance parade. Everyone it seemed, but Honda.

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Which would you rather have, a 2016 Acura NSX to keep or a Porsche to drive for a day? Fernando Alonso may have wanted the latter, but after Honda reportedly blocked that from happening, it appears poised to give him the keys to the former.

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Michelle Christensen was Acura's first female exterior designer - she drew the original concept for the ZDX - and now she is the first woman to ever lead the exterior design of a supercar. Cuing on everything from a '32 Ford to shoes to the gym, she and her team of eight worked to make the 2016 NSX three-dimensional and "kickass."

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Official output and performance numbers for the new Acura NSX may not have even been released yet, but already sources are projecting a more extreme Type R variant to follow.

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The Acura NSX sports heavily tweaked styling for its latest debut at the 2015 Detroit Auto Show. With a huge number of slashes, ducts, intakes and even a flying buttress in the C-pillar, the styling doesn't so much channel the air as bend it to the designer's will. In addition, the latest version sports a longitudinally mounted, twin-turbo V6 with a three-motor hybrid setup that powers all four wheels. Unfortunately, the Japanese brand is still keeping some very important specs for now.

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Japan's Mid-Engined Hero Hits The Road With Big Hybrid Power

Acura's long-awaited NSX is finally here, and it's longer and wider that the 2013 concept that signaled its revival. It's also got a hybrid powertrain with 550+ horsepower.

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Hot New Metal We Can't Wait To Get Our Mitts On

Now that 2014 is officially in the books, it's time to look ahead. We're now setting our sights at the hot new metal that's coming our way in 2015, and here are the cars we're most looking forward to driving.

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Five Reveals That Will Have Peformance Freaks Drooling

The 2015 Detroit Auto Show is set to feature a long list of powerful new cars as the industry moves beyond the Great Recession.

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Turbo Engines, New Pilot And Ridgeline Round Out "The Year Of Honda"

Finally. After spending years rounding three bases in the development of the second coming of the Acura NSX, we can espy home base just beyond the turn of the year. Here is your first teaser image for the profoundly anticipated coupe that will show itself in production form at the 2015 Detroit Auto Show. (We've even brightened it up for you, but feel free to see it in high-res, original form, along with a few other teaser shots, here.) What we can see of it looks like the last camouflaged protot

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Most of us would probably deliberate pretty carefully before buying a new car – do a little research, read the reviews, take it for a test drive, compare it to the competition. But that's not everyone. Some buyers will order a new car sight unseen. Some will even place their order – for a performance model especially – before the production model is even revealed. And those buyers in the UK have been flocking to Honda for not one, but two upcoming new products.

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Developing a new vehicle is not without its complications, we're sure, but usually things follow a fairly predictable progression: you develop a prototype, you test it, test it and test it again, then you put it into production. What you don't expect is that your prototype will burn to the ground, but that's what famously happened to the NSX which Honda engineers were testing a few months ago.

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