Kia made a splash when it announced that Laurence Fishburne would revisit Morpheus, his bespectacled, blade-wielding badass character from the Matrix trilogy for a Super Bowl commercial. When we originally broke that story, we offered up a brief synopsis of the spot, produced by David&Goliath.
Kia has released the first commercial for the upcoming K9. The flagship sedan is set for a South Korean launch later this year, and details are beginning to emerge about the big four door. Power is said to come from either a 296 horsepower 3.3-liter V6 or a 3.8-liter V6 with 329 hp. The model will also be a showcase for new tech, including adaptive LED headlights that not only track with the steering mechanism but also adjust with the vehicle's speed to give the driver a greater field of view.
We got a look at pictures of the Kia KH Concept/K9 a short time ago. It's a looker that's got a whole lotta BMW going on. We still don't know anything definitive about its internals other than that the big Kia is the BH platform-mate of the Hyundai Genesis and Equus.