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Lord March takes a ride around Goodwood in the Beast of Turin, the 1911 Fiat S76 land-speed-record machine with a 28-liter four-cylinder engine that's set to be shown off at the Festival of Speed this summer.


Looking for a classic Italian convertible but can't quite stretch to an Alfa or Ferrari? The Fiat 124 may be just the ticket, as Hagerty discovers in this video.


We've tabulated the votes and found the winners and losers in the advertising battle royale that is the 2015 Super Bowl.


Fiat 500X Super Bowl Commercial

Fiat, never afraid of playing edgy, went for the humorous route to advertise its all-new 500X crossover during the 2015 Super Bowl.


The Italian automotive industry is filled with legendary names: Ferrari, Maserati, Alfa Romeo, Lancia, Lamborghini, De Tomaso, Pagani... but the names Fiat, Abarth and Zagato belong up there right beside them – especially when they came together on a vehicle as singular as this one.


Ask Americans what Fiat stands for, and the odds are pretty low that you'll hear, "Fabbrica Italiana Automobili Torino" to be the answer. The more far likely response is "Fix It Again, Tony." The ignominious moniker comes from the brand's stint selling often unreliable models in the US in the '60s and '70s, and it remains in some minds today. However, Fiat thinks the time is right to challenge the old stereotype, and it's doing just that with a new commercial for the forthcoming 500X compact cro


Are you the type of person picks up little pieces of lint or hair in your car to keep things clean? If so, then this Fiat 500 in Italy might just drive you insane. An Italian women and her classic Fiat 500 have received two Guinness World Records for creating the world's hairiest car.


The Fiat 500 keeps getting bigger. Ron Arad aptly pointed out that much with his special-edition hatchback, but even in its modern incarnation, it just keeps growing: from the three-door hatch to the five-seat 500L, the ruggedized 500L Trekking, the seven-seat 500L Living and now the long-awaited 500X. Sure, it may be smaller than most crossovers, but it's positively huge by Cinquecento standards – a good third larger than the original whose spirit it embodies.


The web video might be the sitcom of the modern age as the main way people consume comedy. Even if you don't want to sit down and watch a TV show, you can dedicate just a few minutes for a laugh from a brief film. Fiat found huge success last year with its Backseat Italians ad for the 500L on Funny or Die, with over 1.6 million views as of this writing. So the Italian automaker is playing on its country's stereotypes again in a new online series called Neighbors.


A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.


Take a good, long look at the image above. Don't worry, it's completely real; you're not hallucinating. Would you believe that's an actual screencap from an actual ad commissioned by Fiat that's airing on actual television? Believe it.


Fiat is really trying to push its five-door 500L, which has gotten off to a rather disappointing first year of sales. The Italian brand's first big-name effort involved rapper P. Diddy and a pair of very unfortunate desert pedestrians. Now, it's gone even bigger (quite literally), teaming up with everyone's favorite, city destroying, radiation-breathing green lizard monster – Godzilla.


Fiat didn't run an advertisement during this year's Super Bowl. We've no idea why, though, because based on this recently released 60-second spot, the Italian brand probably could have done quite well during the big game.


This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category


Fiat dealers recently welcomed the five-door 500L into their 'studios' as a much-needed second model line, but franchisees are still clamoring for additional new model ranges as most struggle to reach profitability. There's more in the pipeline for the reborn brand, but in the meantime, Fiat continues to rely on special editions of existing products to drum up interest, in this case, the just-introduced 2014 500C GQ Edition. Meant in part to extend appeal of the tiny 500C to more male shoppers,


In the 1950s and 1960s, America was filled with big, V8-powered land yachts, with brutal straight-line speed and questionable handling. Europe, on the other hand, was filled with interesting, characterful superminis like this Autobianchi Bianchina. (Ok, so we're generalizing a little... roll with it.) Based on the Fiat 500 and originally unveiled in 1957, the Bianchina was available in a variety of bodystyles, ranging from sedan, to cabriolet, to van.


If the results of our totally informal, completely unscientific poll are anything to go by, Americans are eager to get their hands on small utility vehicles like the Fiat Panda. And it's easy to see why – accessibility, relatively low price and 4x4 capability are traits that ought to work in America just as in the rest of the world. Indeed, Fiat has sold 500,000 or so Panda models over the past 30 years all across Europe.

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