Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
We're already familiar with the Chevrolet MyLink infotainment system that's slowly making its way across the brand's entire portfolio, but today, we were able to get our first look at the next big feature being added to General Motors' Bowtie tech. First available on the 2013 Chevrolet Spark and Sonic, GogoLink is a smartphone-based app that works with the car's touch-screen display to provide a fully functional navigation feature to the MyLink system.
Chevrolet alluded to it in its "Stunt Anthem" Super Bowl commercial for the Sonic, and during this weekend's Super Bowl, the genuine article appeared. As promised, the Sonic tests out its musical chops by playing OK Go's "Needing/Getting."
The Chevrolet Sonic has been busy lately – taking part in a host of adventurous activities like sky diving, bungee jumping, kickflipping, and making a music video. We've seen snippets of a lot of the extreme sports activities the Sonic hatch has been involved in, but we have yet to see the music video for OK Go and its song "Needing/Getting." Chevy has just released a teaser to whet our appetites, however, as well as its latest full-length Sonic ad for the Super Bowl, both of which you can
The Chevrolet Sonic marketing shenanigans continue under the rubric of "Let's Do This," this time with a five-story 3D projection of a claw game on the side of The Roosevelt Hotel in Los Angeles. In fact, a couple of Sunset Boulevard's lanes had to be shut down to accommodate the controls, which were a waist-high gearshift and an acclerator pedal.
We got our first taste of Chevrolet's new entry-level version of MyLink at CES, and for being a pre-production unit that's not due to arrive in showrooms until later this year, we're throughly impressed.
Rob Dyrdek's "kick flip" stunt in a Chevrolet Sonic effectively sealed his place in the hallowed halls of stunt driver lore. As it turns out, actually pulling off a 360-degree barrel roll in a vehicle is one of the most challenging stunts one can perform. Driving on two wheels? Cakewalk. Knocking down a series of buses stacked on their ends? As easy as sucking pea soup through a crazy straw. The barrel roll requires stacks of mathematical calculations to account for everything from the vehicle's
Turns out the Chevrolet stunt team isn't finished finding things to do with its Sonic. Not long after skater Rob Dyrdek "kick-flipped" (or barrel-rolled, whichever you prefer) a Sonic, one of the team that put that stunt together decided to take his Sonic 'skiing,' which means putting it on two wheels. Then, once on two wheels, decided he'd take a casual drive through the workshop of J.E.M. F/X, a special effects outfit in Valencia, California. Then he parked it.
We can now safely say Rob Dyrdek is officially the first man on Earth to successfully kickflip a Chevrolet Sonic. The kickflip is, in effect, a barrel roll, wherein a skateboard performs a complete heels-to-Jesus 360. That's challenging enough when it's just your two legs standing between you and success. Throw in the mass of a B-segment hatchback and a whole separate set of challenges await. Chevrolet set up two corkscrew ramps for the stunt, and Dyrdek managed to vault the Sonic over a novelty
Andy Richter is piloting a 2012 Chevrolet Sonic from Burbank, California to New York City as part of a stunt for Conan O'Brien's self-titled late night talk show. It's officially been one year since Team Coco found a home on TBS, and to celebrate, the entire Conan crew is packing up for a special performance at the Beacon Theater in the Big Apple. While the rest of the crew is turning to the miracle of commercial flight for the trip east – including O'Brien himself – Richter is saddl
You knew it was coming, so don't act surprised. After a little super Sonic skydive, next came something closer to home. Or at least to Earth. In Long Beach over the weekend, the Chevrolet crew stacked shipping containers ten stories high and then tipped a Sonic over the edge. It landed safely, gently plopping its nose into a wading pool before elasticity took over and hurtled the Sonic back in the air.
General Motors was proud to show off a bit of recent crash testing done with its 2012 Chevrolet Sonic, and for good reason, too. The Insurance Institute for Highway Safety has officially highlighted the subcompact cruiser as a Top Safety Pick. To qualify, the Sonic needed to earn 'Good' scores in Frontal Offset, Side Impact and Roof Strength tests. Non-spoiler alert: it earned A-plus marks across the board.
Allow us a moment to revisit a video game classic... Sonic, boom! Our Guile moment is inspired by General Motors, which has released video of the compact Chevrolet Sonic undergoing crash testing. The diminutive hatchback is loaded up with a healthy heaping of safety technology that ranges from a plethora of sensors to high-strength steel.