SEAT

Sociedad Española de Automóviles de Turismo, otherwise known as Seat, started becoming a part of the Volkswagen universe of companies way back in June of 1983, and it has taken right up until its latest generation of models for all the benefits of the VW Group empire to come to ...

In the 'Just Because It's Awesome' category we have the Seat Leon Cup Racer, a kerb-stomping trinket the Spanish brand took to the GTI Wörthersee gathering. A transformation worthy of Marvel turns the recognizable five-door hatch underneath into a test-bed for a 325-horsepower sprint or ...

Almost four years ago Seat got a new CEO, James Muir, tasked with the job of creating a sustainably profitable division out of Volkswagen's Spanish brand. Three years ago Volkswagen CEO Martin Winterkorn publicly explained that the home of the Ibiza was getting its last chance, but Muir and a ...

Despite Volkswagen bringing both GTI and Variant wagon versions of its new Golf to Geneva this year, some would argue that the best looking Golf on the show floor is wearing a Seat badge. The Spanish Volkswagen subsidiary has unveiled its three-door Leon SC for the Swiss crowds, and the car's ...

Seat has just unwrapped the Leon SC three-door hatchback ahead of its official debut at the 2013 Geneva Motor Show. Unlike some transformations from five- to three-door hatches, the Seat Leon underwent some meaningful surgery in the changeover, losing nearly an inch and a half of its wheelbase ...

The third-generation Seat Leon has made its debut in Paris, confirming for the assembled masses that its live form is just as fetching as the studio shots we've already seen. Seat tipped its hand on the new Leon earlier this summer, so we've already reported on most of the critical details. Two ...

Not long after the Seat Toledo got its public groove on, the Seat León is here to say hello from all angles. This is the third generation of the little Spanish hatchback, and while its overall form copies its predecessor, its details prove it to be a brand-new car. Built on the MQB ...

One week after leaked images appeared online and just a few days after its sister car, the Škoda Rapid, was revealed, the Seat Toledo has taken a bow. Expected to "write a whole new success story" for the Seat, the five-door and its "timeless personality" has a mission to be "a great car ...

A concept version of the Seat Toledo was shown off at the Geneva Motor Show earllier this year, but it was clear that the concept was code for "almost identical to production." Four images of what appears to be the final version of the Toledo have dripped onto the Internet, and sure enough, the ...

GTI Treffen may have started out as a gathering for owners of Volkswagen pocket rockets, but by now it's blown into a full-on celebration of everything related to hot hatches and more. And though it remains a grassroots event by enthusiasts for enthusiasts, Volkswagen is wise not to ignore it. ...

Just about every brand under the Volkswagen Group umbrella has its own performance line these days. Marques like Lamborghini, Bugatti and Porsche may not need them, but Volkswagen has the R line, Audi has the RS range, Skoda offers the vRS models, and Seat badges its under the Cupra name. It's a ...

The Volkswagen Group is comprised of 11 brands producing 240 vehicles across 49 factories throughout the world. So the best way to show off the range of the VW family is to cram a few thousand journalists and VIPs into a massive makeshift stand to outline the Group's goals, what's in the pipeline ...

The Seat Toledo Concept that we'll see at the Geneva Motor Show is the precursor for the Seat Toledo that will go on sale later this year in Spain – hence its description as a "close-to-production study." The "study" part is how Seat has integrated its IBE, IBX and IBL concepts into a ...

We knew at its unveiling in Frankfurt that the debut of the production version of the Volkswagen Up! was only the beginning, what with all the concept versions Volkswagen showcased over the years. But that was only the tip of the proverbial iceberg. VW isn't the only brand in the group that will ...

Martin Winterkorn is a happy man: Volkswagen is putting up big numbers in North America, its latest field of dreams, Audi, is breaking records every month, there are exciting cars in the pipeline – from Bugatti down to the XL1, Porsche's digestion continues, and now Skoda and especially ...

You may remember the name Franz-Josef Paefgen. Until recently, the German engineer and executive was head of both Bentley and Bugatti. Before that he was chief executive of Audi, after working for several years at Ford. He technically "retired" earlier this year, but like the cars he helped ...

After a seemingly endless stream of Up! concept cars rolled out by Volkswagen over the past few years, the production version is finally upon us. But don't think for even a second that this is the end. No, it's just the beginning, with numerous Up-based models to follow, and not all of them will ...

Could this be Seat's version of the Volkswagen Up!? Skoda recently showed off its take on the Up! runabout, the Citigo, and it's plausible that VW wants to make the biggest statement possible with the little car. The diminutive hatchback could also be employed to help reverse Seat's fortunes ...

We know what you're thinking: This car looks an awful lot like an Audi A4. But it isn't. And it is. Regular readers may be aware that Audi's Spanish sister-company Seat inherited the previous-generation A4 some time after it was replaced. They put some new badges on it and presto! A new flagship ...

Spanish automaker Seat has chosen the 2011 Frankfurt Motor Show as the venue where its future styling direction will be shared with the world. The vehicle upon which these styling cues have been implemented is called the Seat IBL Concept, and it's a modern minimalist language that incorporates ...