Autoblog

Remember when I said February 2008 was the worst month ever in the history of our reporting monthly sales figures? Well, April 2008 was just as bad. Though we had five brands this month that posted an increase in their daily sales rate (DSR) compared to four back in February, automakers had two extra days last month to sell compared to April 2007. Not even that helped as most brands went down flaming with double-digit dips in their DSR*.

The domestics were hit the hardest in April, with Ford Motor Company (-19%), General Motors (-22.7%) and Chrysler LLC (-29%) all down. You'll hear from analysts that two things are responsible for the Big 3's poor performance: too many trucks and SUVs that nobody wants combined with a decrease in fleet sales. Nissan North American and Toyota Motor Co. were down as well, but both by less than 5%. Honda informed us it's having technical difficulties reporting its numbers, so they're forthcoming.

The significant thing that happened last month is the big jump in small car sales. On a make/model basis, the Ford Focus was up 32%, the Chevy Cobalt and Aveo were up 15.5% and 14%, the Toyota Yaris and Prius rose 45.9% and 53.8%. While virtually all truck and SUV sales were down, as well as those of many larger CUVs, small and mid-size cars were definitely popular with the people.

Biggest Winner
MINI 28.6% at 4,713 (4/07: 3,382)

Biggest Loser
HUMMER –49.8% at 2,380 (4/07: 4,375)

BRANDS
Audi –12% at 7,730 (4/07: 8,106)
BMW –2.5% at 26,735 (4/07: 25,310)
Buick –11.7% at 12,665 (4/07: 13,234)
Cadillac –21.3% at 14,359 (4/07: 16,839)
Chevrolet –21.9% at 157,187 (4/07: 185,759)
Chrysler –45% at 30,670 (4/07: 51,441)
Dodge –23% at 83,348 (4/07: 100,463)
Ford –17.4% at 165,997 (4/07: 185,553)
GMC –29.6% at 31,854 (4/07: 41,748)
HUMMER –49.8% at 2,380 (4/07: 4,375)
Hyundai –7.4% at 39,280 (4/07: 39,137)
Infiniti –11.5% at 9,537 (4/07: 9,945)
Jaguar 15.7% at 1,785 (4/07: 1,424)
Jeep –24.4% at 33,733 (4/07: 41,200)
Land Rover –43.9% at 2,557 (4/07: 4,211)
Lexus –17.1% at 23,350 (4/07: 25,995)
Lincoln –19.3% at 10,340 (4/07: 11,832)
Mazda 4.1% at 23,760 (4/07: 23,760)
Mercedes-Benz –10.4% at 20,271 (4/07: 20,895)
Mercury –31.8% at 12,910 (4/07: 17,481)
MINI 28.6% at 4,713 (4/07: 3,382)
Mitsubishi –32% at 8,878 (4/07: 12,047)
Nissan 0.1% at 66,318 (4/07: 61,179)
Pontiac –15.9% at 24,009 (4/07: 26,346)
Porsche –11.9% at 3,099 (4/07: 3,248)
Saab –37.9% at 1,580 (4/07: 2,350)
Saturn –22% at 16,888 (4/07: 19,977)
Subaru 12% at 16,771 (4/07: 13,786)
Suzuki –2.8% at 9,669 (4/07: 9,179)
Toyota –2.7% at 194,350 (4/07: 184,462)
Volkswagen –6.1% at 19,415 (4/07: 19,086)
Volvo –18.9% at 7,138 (4/07: 8,122)

N/A: Kia, Honda and Acura (Delayed)

COMPANIES
BMW Group 1.2% at 31,448 (4/07: 28,692)
Chrysler LLC –29% at 147,751 (4/07: 193,104)
Ford Motor Co –19% at 200,727 (4/07: 228,623)
General Motors –22.7% at 260,922 (4/07: 311,687)
Honda America (Delayed)
Nissan North America –1.6% at 75,855 (4/07: 71,124)
Toyota Motor Co. –4.5% at 217,700 (4/07: 210,457)

*All percentages are reported as the change in Daily Sales Rate because there were 26 selling days in April 2008 versus 24 in April 2007. Comparing the raw number of vehicles sold both months would not be accurate because of this discrepancy in selling days, so we report the change in the average number of vehicles sold per day.

Though many news outlets will decry March as a horrible sales month in the auto industry, it wasn't that bad and there are some notable successes. The reason it isn't as bad as some will tell you is because most outlets compare the volume of cars sold last month to the same month in 2007, rather than comparing the average number of cars sold per day. Since there were two extra selling days last year (28 vs. 26), looking at the raw numbers is very misleading. All of our numbers below represent the change in the Daily Sales Rate (DSR) rate, so some brands that actually sold less overall did well by selling more cars per day.

There's no way, however, to sugarcoat the performance of General Motors and Chrysler LLC last month. Both sold about 13% fewer cars per day than last year. Ford Motor Company, meanwhile, was bolstered by a hot-selling Focus and mitigated the damage to just –7.7%. Toyota Motor Co. also got caught in the crossfire, with avg. sales per day down 3.4%. The BMW Group, Honda America and Nissan North America must've known something (or sold something) the rest didn't, as all improved their DSR last month.

We must point out Jaguar, which, thanks to the first month of XF sales, is up for the first time that we can remember. Saab, which has also been consistently flanked by a red arrow, bounced back improving its DSR by 12.4% last month. Volkswagen came out of nowhere with a 21.5% jump, and MINI took the crown of Biggest Winner with a 26.4% rise in its DSR.

Biggest Winner
MINI 26.4% at 4,289 (3/07: 3,655)

Biggest Loser
HUMMER –23.3% at 3,451 (3/07: 4,847)

BRANDS
Acura –15.8% at 13,288 (3/07: 16,986)
Audi 7.2% at 7,987 (3/07: 8,020)
BMW –1.7% at 23,115 (3/07: 25,325)
Buick –18.2% at 12,317 (3/07: 16,222)
Cadillac –0.8% at 17,453 (3/07: 18,943)
Chevrolet –16.9% at 164,564 (3/07: 213,156)
Chrysler –15.8% at 40,539 (3/07: 51,874)
Dodge –15.3% at 85,906 (3/07: 109,226)
Ford –6.7% at 187,828 (3/07: 216,788)
GMC 1.2% at 38,422 (3/07: 40,894)
Honda 6.9% at 125,446 (3/07: 126,406)
HUMMER –23.3% at 3,451 (3/07: 4,847)
Hyundai 9.8% at 42,796 (3/07: 41,984)
Infiniti 7.3% at 13,821 (3/07: 13,877)
Jaguar 13.2% at 1,752 (3/07: 1,667)
Jeep –5.1% at 39,941 (3/07: 45,335)
Kia –2.8% at 24,871 (3/07: 27,567)
Land Rover –10.2% at 3,054 (3/07: 3,663)
Lexus –6.9% at 24,939 (3/07: 28,855)
Lincoln –20.4% at 10,913 (3/07: 14,770)
Mazda –6.0% at 32,929 (3/07: 37,742)
Mercedes 3.7% at 20,808 (3/07: 21,612)
Mercury –11.4% at 14,333 (3/07: 17,426)
MINI 26.4% at 4,289 (3/07: 3,655)
Mitsubishi –7.7% at 10,750 (3/07: 12,536)
Nissan 3.1% at 93,100 (3/07: 97,242)
Pontiac –10.1% at 25,417 (3/07: 30,448)
Porsche –13.8% at 2,624 (3/07: 3,278)
Saab 12.4% at 2,962 (3/07: 2,837)
Saturn –7.5% at 18,146 (3/07: 21,123)
Toyota –2.9% at 192,791 (3/07: 213,820)
Volkswagen 21.5% at 19,587 (3/07: 17,355)
Volvo –6.4% at 9,263 (3/07: 10,661)

YET TO REPORT
Subaru
Suzuki

COMPANIES
BMW Group 1.8% at 27,404 (3/07: 28,980)
Chrysler Group –13.2% at 166,386 (3/07: 206,435)
Ford Motor Co –7.7% at 227,143 (3/07: 264,975)
General Motors –13% at 282,732 (3/07: 349,866)
Honda America 4.2% at 138,734 (3/07: 143,392)
Nissan North America 3.6% at 106,921 (3/07: 111,119)
Toyota Motor Co. –3.4% at 217,730 (3/07: 242,675)

February 2008 will go down as the ugliest sales month ever in the history of By the Numbers posts. Out of the 35 brands we track, only four improved their daily average sales rate versus the same month last year: Honda (1.9%), Mazda (2.5%), Mercedes-Benz (3%) and our Biggest Winner, MINI (38.5%). Leap year is to blame, as the rare return of February 29th offered most automakers an extra to day to suck.

The big companies themselves fared just as poorly, with every multi-brand automaker except for one down in February compared to last year. Only Honda America scraped together a positive month, increasing its daily average sales rate 0.7% overall.

NOTE: There were 25 selling days in February 2008 versus 24 selling days in February 2007. As such, all percentages represent the change in daily average sales rate rather than the difference in raw number of units sold.

Biggest Winner
MINI 38.5% at 3,415 (2/07: 2,368)

Biggest Loser
Saturn –36.1% at 14,801 (2/07: 22,225)

BRANDS
Acura –8.0% at 13,084 (2/07: 13,658)
Audi –10.6% at 6,152 (2/07: 6,609)
BMW –10.5% at 20,775 (2/07: 22,274)
Buick –18.9% at 12,768 (2/07: 15,108)
Cadillac –2.1% at 14,420 (2/07:14,142)
Chevrolet –14.7% at 166,166 (2/07: 187,088)
Chrysler –13.2% at 41,709 (2/07: 46,112)
Dodge –19.35 at 76,141 (2/07: 90,618)
Ford –8.9% at 164,915 (2/07: 173,794)
GMC –22.7% at 33,237 (2/07: 41,279)
Honda 1.9% at 102,313 (2/07: 96,368)
HUMMER –22.7% at 3,362 (2/07: 4,177)
Hyundai –13.5% at 31,090 (2/07: 34,500)
Infiniti –0.4% at 10,068 (2/07: 9,704)
Jaguar –14.3% at 1,063 (2/07: 1,191)
Jeep –18% at 32,243 (2/07: 37,776)
Kia –10.2% at 21,988 (2/07: 23,512)
Land Rover –12.9% at 2,819 (2/07: 3,106)
Lexus –9.3% at 21,277 (2/07: 22,518)
Lincoln –14.6% at 9,573 (2/07:
Mazda 2.5% at 23,548 (2/07: 22,060)
Mercedes 3% at 18,564 (2/07: 17,304)
Mercury –25% at 10,806 (2/07: 13,843)
MINI 38.5% at 3,415 (2/07: 2,368)
Mitsubishi –10.1% at 9,105 (2/07: 9,726)
Nissan –3.2% at 76,151 (2/07: 75,514)
Pontiac –6.5% at 23,935 (2/07: 24,563)
Porsche –16.3% at 1,715 (2/07: 1,967)
Saab –25% at 1,734 (2/07: 2,221)
Saturn –36.1% at 14,801 (2/07: 22,225)
Subaru –3.8% at 12,907 (2/07: 12,875)
Suzuki –1.6% at 8,800 (2/07: 8,585)
Toyota –6.3% at 160,892 (2/07: 164,812)
Volkswagen –2.9% at 16,556 (2/07: 16,367)
Volvo –14.8% at 7,505 (2/07: 8,453)

COMPANIES
BMW Group –5.8% at 24,190 (2/07: 24,642)
Chrysler Group –17.4% at 150,093 (2/07: 174,506)
Ford Motor Co –10.6% at 196,681 (2/07: 211,150)
General Motors –16.7% at 270,423 (2/07: 311,763)
Honda America 0.7% at 115,397 (2/07: 110,026)
Nissan North America –2.9% at 86,219 (2/07: 85,218)
Toyota Motor Co. –6.6% at 182,169 (2/07: 187,330)

GM starts year off strong, industry as a whole sees lower sales

Analysts and automakers alike have been warning us that 2008 is going to be another tough year, and January only served to prove them right.

General Motors, up 2.1%, managed to turn out a remarkably good sales month with every single one of its brands posting positive sales except for Pontiac (UPDATE: and Saab, down 25%, though its total sales are small enough not to affect GM's overall numbers by much). GMC even got a big push from strong Acadia sales (up 335.1% to 7,318) to grab the honor of being our Biggest Winner.

Every other automaker, however, saw lower sales last month compared to January 2006, though double-digit drops were avoided by all except Chrysler. Ford Motor Company fell 4.1% in January, a figure that could have been worse were it not for very strong CUV sales and a 44.4% increase in Focus sales to 11,600. Both Toyota Motor Co. and Honda America fell 2.3%, as well. Nissan North America took the second biggest hit with a 7.3% drop in sales. Chrysler, meanwhile, fared that worst with a 12% decline, though it claims this was a result of reduced fleet sales and was expected.

Check out sales figures for each individual brand below (the BMW Group and Subaru have not yet reported). Since there 25 selling days in both January 2006 and 2007, the numbers below represent both the percentage change in total number of vehicles sold and daily average sales rate.

Biggest Winner
GMC 13.3% at 32,270 (1/07: 28,488)

Biggest Loser
Jaguar –52.2% at 664 (1/07: 1,390)

BRANDS
Acura –14.2% at 11,168 (1/07: 13,017)
Audi 0.3% at 6,418 (1/07: 6,399)
Buick 6.1% at 12,749 (1/07: 12,013)
Cadillac 7.7% at 14,792 (1/07: 13,740)
Chevrolet 0.7% at 149,548 (1/07: 148,449)
Chrysler –17% at 34,372 (1/07: 41,486)
Dodge –12% at 69,884 (1/07: 79,461)
Ford –0.7% at 131,074 (1/07: 132,006)
GMC 13.3% at 32,270 (1/07: 28,488)
Honda –0.5% at 87,343 (1/07: 87,773)
HUMMER –23.4% at 3,050 (1/07: 3,980)
Hyundai –22.6% at 21,452 (1/07: 27,721)
Infiniti –3.6% at 8,644 (1/07: 8,964)
Jaguar –52.2% at 664 (1/07: 1,390)
Jeep –6.0% at 33,136 (1/07: 35,361)
Kia –5.2% at 21,355 (1/07: 22,524)
Land Rover –16.7% at 2,859 (1/07: 3,433)
Lexus –8.2% at 20,299 (1/07: 22,118)
Lincoln –16.8% at 7,985 (1/07: 9,594)
Mazda 10.2% at 21,212 (1/07: 19,265)
Mercedes 7.1% at 18,275 (1/07: 17,069)
Mercury –26.2% at 9,296 (1/07: 12,604)
Mitsubishi –23% at 7,226 (1/07: 9,383)
Nissan –7.8% at 67,961 (1/07: 73,680)
Pontiac –4.3% at 23,025 (1/07: 24,060)
Porsche –13% at 2,595 (1/07: 2,984)
Saab –25% at 1,772 (1/07: 2,362)
Saturn 12.1% at 15,359 (1/07: 13,705)
Suzuki –13% at 7,120 (1/07: 8,179)
Toyota –1.4% at 151,550 (1/07: 153,732)
Volkswagen –13.2% at 14,411 (1/07: 16,610)
Volvo 2.9% at 8,036 (1/07: 7,808)

NA: BMW, MINI, Subaru

COMPANIES
Chrysler Group –12% at 137,392 (1/07: 156,308)
Ford Motor Co –4.1% at 159,914 (1/07: 166,835)
General Motors 2.1% at 252,565 (1/07: 247,464)
Honda America –2.3% at 98,511 (1/07: 100,790)
Nissan North America –7.3% at 76,605 (1/07: 82,644)
Toyota Motor Co. –2.3% at 171,849 (1/07: 175,850)

Toyota passes Ford as second largest automaker in the U.S.; Mazda grows the most in 2007

The final sales numbers for 2007 are in, and to be honest, they're better than we expected. Of the 34 brands we track sales, 19 showed an improvement in their daily average sales rate last year. The majority of those that didn't, we're sad to say, are either domestic U.S. brands or brands that are owned by a domestic U.S. automaker.

Big ups to Mazda, though, which won our coveted Biggest Winner of the Year honor by growing its daily average sales rate 9.8% and selling nearly 300,000 vehicles. We can't say we're surprised that Jaguar is our Biggest Loser of the Year after posting daily average sales rate that fell 24.4% last year. We'd also like to call out Jeep for posting a 3.0% improvement thanks to the hot-selling Wrangler Unlimited, as well as Lincoln, which, despite all odds, increased its daily average sales rate by 8.8% and sold an additional 11,000 vehicles last year. There are other plenty of other proud automakers in the list below we don't have room (or time) to mention.

Of course, the biggest news in auto sales for 2007 is that Ford Motor Company was supplanted by Toyota Motor Company as the second largest automaker in the U.S. Toyota sold 2,620,825 units in 2007 compared to Ford's 2,572,599. We weren't all that impressed with ToMoCo's final tally of a 2.7% daily average sales rate increase, but that's all it needed after Ford posted a 12.7% decrease. General Motors, of course, is still well ahead of both with 3,866,620 units sold, while Chrysler could be breathing down Ford's neck with 2,076,650 sales if we expected that number would increase in 2008, which we don't.

Note that there were 307 selling days last year compared to 306 selling days in 2006, so the figures below represent the change in daily average sales rate (average number of vehicles sold per day) and not the change in raw number of units sold.

Biggest Winner of the Year
Mazda 9.8% at 296,110 (2006: 268,786)

Biggest Loser of the Year
Jaguar –24.4% at 15,683 (2006: 20,683)

BRANDS
Acura–10.8% at 180,104 (2006: 201,223)
Audi 3.4% at 93,506 (2006: 90,116)
BMW 6.7% at 293,795 (2006: 274,432)
Buick –23% at 185,791 (2006: 240,657)
Cadillac –5.7% at 214,726 (2006: 227,014)
Chevrolet –6.5% at 2,265,641 (2006: 2,415,428)
Chrysler –10.5% at 543,011 (2006: 604,874)
Dodge –2.1% at 1,058,402 (2006: 1,077,579)
Ford –13.9% at 2,101,244 (2006: 2,433,086)
GMC 4.8% at 505,746 (12/06: 481,222)
Honda 4.5% at 1,371,438 (2006: 1,308,135)
HUMMER –22% at 55,986 (2006: 71,524)
Hyundai 2.2% at 467,009 (2006: 455,520)
Infiniti 4.5% at 127,038 (2006: 121,146)
Jaguar –24.4% at 15,683 (2006: 20,683)
Jeep 3.0% at 475,237 (2006: 460,052)
Kia 3.5% at 305,473 (2006: 294,302)
Land Rover 3.4% at 49,550 (2006: 47,774)
Lexus 1.8% at 329,177 (2006: 322,434)
Lincoln 8.8% at 131,487 (2006: 120,476)
Mazda 9.8% at 296,110 (2006: 268,786)
Mercedes 1.8% at 253,433 (2006: 248,080)
Mercury –7.2% at 168,422 (2006: 180,848)
MINI 7.0% at 42,045 (2006: 39,171)
Nissan 4.5% at 941,200 (2006: 898,103)
Pontiac –13% at 358,022 (2006: 410,229)
Porsche 1.0% at 34,693 (2006: 34,227)
Saab –10.3% at 32,711 (2006: 36,349)
Saturn 5.7% at 240,091 (2006: 226,375)
Subaru –7.0% at 187,208 (2006: 200,703)
Suzuki 0.6% at 101,884 (2006: 100,990)
Toyota 2.9% at 2,291,648 (2006: 2,220,090)
Volkswagen –2.3 at 230,572 (2006: 235,140)
Volvo –8.6% at 106,213 (2006: 115,807)

NA: Mitsubishi

COMPANIES
BMW Group 6.7% at 335,840 (2006: 313,603)
Chrysler Group –3.4% at 2,076,650 (2006: 2,142,505)
Ford Motor Co –12.1% at 2,572,599 (2006: 2,918,674)
General Motors –6.5% at 3,866,620 (2006: 4,124,645)
Honda America 2.5% at 1,551,542 (2006: 1,509,358)
Nissan North America 4.5% at 1,068,238 (2006: 1,019,249)
Toyota Motor Co. 2.7% at 2,620,825 (2006: 2,542,524)

Our fingers are bleeding after so much number crunching (look for By the Numbers: 2007 coming up next). As you can see, the last month of the year was not pretty for most automakers. The number of red arrows in our list below are almost too numerous to count. Mitsubishi, however, took the biggest hit, seeing its sales fall off 40.4% compared to last December.

Moving right along to the major automakers, Ford Motor Company and General Motors both saw declines last month, with sales shrinking 9.2% and 5.2%, respectively. Chrysler LLC, however, managed to eek out a 1% improvement. BMW was up a percent as well, while Honda America remained flat. Nissan North America fell 2.4% in sales, and even Toyota Motor Co. couldn't pull out a win, falling 1.7%.

Since there were the same amount of selling days last month as there were in December 2006, the figures below represent both the change in raw number of units sold and the daily average sales rate.

Biggest Winner
MINI 44% at 3,562 (12/06: 2,472)

Biggest Loser
Mitsubishi –40.4% at 5,904 (12/06: 9,910)

BRANDS
Acura –7.7% at 17,582 (12/06: 19,056)
Audi -29% at 8,502 (12/06: 11,897)
BMW –2.4% at 30,199 (12/06: 30,945)
Buick –9.9% at 14,400 (12/06: 15,986)
Cadillac –5.6% at 21,436 (12/06: 22,715)
Chevrolet –4.5% at 185,626 (12/06: 194,369)
Chrysler –13% at 48,384 (12/06: 55,839)
Dodge 11% at 92,235 (12/06: 88,489)
Ford –9.0% at 173,648 (12/06: 190,914)
GMC 8.9% at 45,503 (12/06: 41,770)
Honda 1.3% at 114,210 (12/06: 112,722)
HUMMER –23% at 5,333 (12/06: 6,928)
Hyundai 24.2% at 46,487 (12/06: 37,365)
Infiniti –3.5% at 12,655 (12/06: 13,112)
Jaguar –2.0% at 1,522 (12/06: 1,553)
Jeep –3.0% at 44,804 (12/06: 46,087)
Kia –19.8% at 24,068 (12/06: 30,004)
Land Rover –18.7% at 4,887 (12/06: 6,014)
Lexus –7.2% at 34,555 (12/06: 37,235)
Lincoln –21.4% at 10,065 (12/06: 12,806)
Mazda 25% at 24,933 (12/06: 19,912)
Mercedes –2.9% at 27,301 (12/06: 28,115)
Mercury –8.5% at 12,631 (12/06: 13,809)
MINI 44% at 3,562 (12/06: 2,472)
Mitsubishi –40.4% at 5,904 (12/06: 9,910)
Nissan –2.2% at 76,900 (12/06: 78,663)
Pontiac –7.8% at 30,211 (12/06: 32,772)
Porsche –2.0% at 2,891 (12/06: 2,947)
Saab –22.3% at 2,748 (12/06: 3,535)
Saturn –12% at 18,196 (12/06: 20,686)
Subaru–9.1% at 18,739 (12/06: 20,613)
Suzuki 0.6% at 7,361 (12/06: 7,317)
Toyota –0.7% at 189,844 (12/06: 191,087)
Volkswagen 3.0% at 20,543 (12/06: 19,942)
Volvo 9.6% at 9,341 (12/06: 8,525)

COMPANIES
BMW Group 1.0% at 33,761 (12/06: 33,417)
Chrysler Group 1.0% at 191,423 (12/06: 190,415)
Ford Motor Co –9.2% at 212,094 (12/06: 233,621)
General Motors –5.2% at 323,453 (12/06: 341,327)
Honda America 0.0% at 131,792 (12/06: 131,778)
Nissan North America –2.4% at 89,555 (12/06: 91,775)
Toyota Motor Co. –1.7% at 224,399 (12/06: 228,322)

The November sales numbers are in and by far the biggest news is that Ford Motor Company sales actually rose 0.4% last month. While not a huge jump, the automaker deserved of a little green arrow next to its name nonetheless.

General Motors, however, fell 11.4%, with every single one of its brands reporting a loss. Toyota narrowly eeked out a positive number, with sales up just 0.3%. Honda and Nissan fared well, with sales up 4.7% and 6.1%, respectively. Chrysler LLC, meanwhile, fell 2%.

The other bit of surprising news is that Mercury is our Biggest Winner this month, with sales that rose an impressive 27.6%. Credit goes to the Grand Marquis (up 90.4% at 4,702) and the Milan (up 42.7% at 3,449) for the brand's performance last month, though we're not taking back our crack that Mercury's just a well-defined trim level.

Check out the Biggest Winner and Loser after the jump, along with our notes on individual models. You can also view past monthly sales figures by viewing our By the Numbers category.

BRANDS
Acura –24.9% at 12,910 (11/06: 17,200)
Audi –1.1% at 9,104 (11/06: 9,209)
BMW 5.3% at 23,808 (11/06: 22,602)
Buick –26.8% at 13,245 (11/06: 18,089)
Cadillac –1.2% at 17,041 (11/06: 17,250)
Chevrolet –11.3% at 151,642 (11/06: 171,003)
Chrysler –13% at 45,510 (11/06: 52,400)
Dodge 6% at 80,670 (11/06: 76,371)
Ford –0.3% at 147,310 (11/06: 147,791)
GMC –7.7% at 34,549 (11/06: 37,440)
Honda 10.4% at 98,521 (11/06: 89,246)
HUMMER –30.5% at 4,029 (11/06: 5,795)
Hyundai 12% at 31,883 (11/06: 28,417)
Infiniti 2.1% at 10,604 (11/06: 10,382)
Jaguar –11.3% at 1,114 (11/06: 1,256)
Jeep –2% at 34,908 (11/06: 35,785)
Kia 8.9% at 24,177 (11/06: 22,203)
Land Rover 2.9% at 4,352 (11/06: 4,229)
Lexus –7.0% at 24,848 (11/06: 26,719)
Lincoln –7.1% at 8,744 (11/06: 9,410)
Mazda –1.0% at 20,580 (11/06: 20,792)
Mercedes 3.4% at 22,819 (11/06: 22,079)
Mercury 27.6% at 13,204 (11/06: 10,344)
MINI 3.3% at 3,177 (11/06: 3,287)
Mitsubishi 13.8% at 7,983 (11/06: 9,256)
Nissan 6.8% at 70,079 (11/06: 65,633)
Pontiac –0.4% at 26,040 (11/06: 26,154)
Porsche 1.9% at 2,662 (11/06: 2,611)
Saab –19.8% at 2,003 (11/06: 2,497)
Saturn –17% at 15,105 (11/06: 18,190)
Subaru –5.9% at 14,868 (11/06: 15,800)
Toyota 1.4% at 172,341 (11/06: 169,976)
Volkswagen 3.6% at 17,689 (11/06: 17,082)
Volvo –10.9% at 8,227 (11/06: 9,229)

N/A: Suzuki

COMPANIES
BMW Group 4.2% at 26,985 (11/06: 25,889)
Chrysler LLC –2% at 161,088 (11/06: 164,556)
Ford Motor Co 0.4% at 182,951 (11/06: 182,259)
General Motors –11.4% at 263,654 (11/06: 297,556)
Honda America 4.7% at 111,431 (11/06: 106,446)
Nissan North America 6.1% at 80,683 (11/06: 76,015)
Toyota Motor Co. 0.3% at 197,189 (11/06: 196,695)

Apologies for the tardiness in delivering our By the Numbers post this month, but we're here with it now and all the automakers have reported their numbers. Big picture, ups and downs in the industry appear about even, so perhaps October 2007 was a wash. General Motors sales fell 1.1% compared to October of last year, while Toyota Motor Co. sales rose by only 0.5%.

GM was led by a resurgent Cadillac (up 19.9%), bullish GMC (up 10.2%) and a Chevrolet that held its own (up 0.6%). Ford and Chrysler, meanwhile, both stumbled hard, falling 13% and 12.4% respectively compared to last year. With only an 8% increase this month in the number of Wranglers sold, Jeep's only popular model just couldn't save the brand this time, which saw its rate of sales slow to 24% below last year's levels.

Standouts of the month include Nissan North America, which increased its daily average sales rate by 8.8% last month, and Kia, our Biggest Winner of the month, which rose by 20.5%. Big props to Mazda and Mercury as well, both big winners in October with DSRs that rose 13.3% and 20.2%, respectively.

Biggest Winner
Kia 20.5% at 25,185 (10/06: 20,097)

Biggest Loser
HUMMER –33.2% at 3,864 (10/06: 5,565)

BRANDS
Acura –22% at 12,886 (10/06: 15,877)
Audi 10.9% at 7,421 (10/06: 6,431)
BMW 8.3% at 23,451 (10/06: 20,822)
Buick –12% at 14,231 (10/06: 15,541)
Cadillac 19.9% at 21,267 (10/06: 17,052)
Chevrolet 0.6% at 179,825 (10/06: 171,890)
Chrysler –6.6% at 40,440 (10/06: 41,635)
Dodge –9.6% at 73,020 (10/06: 77,654)
Ford –16.4% at 159,361 (10/06: 183,188)
GMC 10.2% at 44,456 (10/06: 38,776)
Honda 3.4% at 101,913 (10/06: 94,747)
HUMMER –33.2% at 3,864 (10/06: 5,565)
Hyundai –4.6% at 30,232 (10/06: 30,479)
Infiniti 1.8% at 9,955 (10/06: 9,406)
Jaguar –27.5% at 1,030 (10/06: 1,366)
Jeep –24% at 31,856 (10/06: 40,297)
Kia 20.5% at 25,185 (10/06: 20,097)
Land Rover 1.7% at 4,237 (10/06: 4,004)
Lexus 0.6% at 25,119 (10/06: 24,006)
Lincoln 13% at 10,299 (10/06: 8,766)
Mazda 13.3% at 22,201 (10/06: 18,843)
Mercedes 6.5% at 22,820 (10/06: 20,598)
Mercury 20.2% at 12,844 (10/06: 10,277)
MINI –11% at 3,370 (10/06: 3,642)
Mitsubishi –3.9% at 9,280 (10/06: 9,288)
Nissan 9.8% at 74,992 (10/06: 65,689)
Pontiac –17.5% at 25,182 (10/06: 29,346)
Porsche 16.9% at 2,862 (10/06: 2,355)
Saab –19.9% at 2,275 (10/06: 2,731)
Saturn –5.9% at 18,908 (10/06: 19,319)
Subaru –6.5% at 14,979 (10/06: 15,404)
Suzuki 5.6% at 6,536 (10/06: 5,950)
Toyota 0.5% at 172,473 (10/06: 165,005)
Volkswagen 4.1% at 17,260 (10/06: 15,942)
Volvo –11% at 7,761 (10/06: 8,384)

COMPANIES
BMW Group 5.41% at 26,821 (10/06: 24,464)
Chrysler Group –12.4% at 145,316 (10/06: 159,586)
Ford Motor Co –13% at 195,462 (10/06: 215,985)
General Motors –1.1% at 310,008 (10/06: 301,317)
Honda America –0.2% at 114,799 (10/06: 110,624)
Nissan North America 8.8% at 84,947 (10/06: 75,095)
Toyota Motor Co. 0.5% at 197,592 (10/06: 189,011)

Analysts who feared the worst for September 2007 car sales were wrong. It wasn't that bad at all. General Motors pulled out a 3.8% increase in sales, for Pete's sake! Fellow domestics Chrysler LLC and Ford Motor Company, however, did not fare as well. Chrysler LLC sales went down only 1.5% last month thanks to the saving graces of the Jeep Wrangler, as well as the mere presence of new models like the Dodge Nitro and Avenger.

FoMoCo, however, is shrinking fast. The Blue Oval sold at a 21% slower rate this September than last. Blame the car division, which in raw numbers dropped 45.1% in sales. Of course, those are mostly lost fleet sales, and Ford shrinking in size is a good thing once it finds an equilibrium that produces profits.

In other big news, Toyota Motor Co.'s sales rate actually fell last month, though only by 0.6%. Meanwhile, cross island rivals Honda (13.8%) and Nissan (11.0%) both saw appreciable gains for their North American divisions.

The individual break down by brand is below, so check them out. Remember, there were only 25 selling days in September 2007, versus 26 selling days in September 2006. Thus, our percentages reflect the change in the Daily Average Sales rate rather than the change in raw number of units sold.

Biggest Winner
MINI 41.4% at 4,031 (09/06: 2,964)

Biggest Loser
HUMMER –21.6% at 5,080 (09/06: 6,739)

Biggest Loser (Honorable Mention)
Ford –21% at 155,037 (09/06: 204,070)

BRANDS
Acura –8.4% at 14,369 (09/06: 16,323)
Audi 4.2% at 8,021 (09/06: 8,004)
BMW 6.9% at 20,901 (09/06: 20,339)
Buick –5.1% at 17,754 (09/06: 19,463)
Cadillac 4.9% at 20,398 (09/06: 20,217)
Chevrolet 6.1% at 194,637 (09/06: 190,825)
Chrysler –14.8% at 38,668 (09/06: 47,211)
Dodge 9% at 83,671 (09/06: 79,784)
Ford –21% at 155,037 (09/06: 204,070)
GMC 18.9% at 44,754 (09/06: 39,141)
Honda 17.5% at 112,831 (09/06: 99,903)
HUMMER –21.6% at 5,080 (09/06: 6,739)
Hyundai 3.5% at 33,214 (09/06: 33,384)
Infiniti 2.7% at 10,250 (09/06: 10,378)
Jaguar –4.7% at 1,061 (09/06: 1,158)
Jeep –7.0% at 37,460 (09/06: 41,893)
Land Rover 25.6% at 4,190 (09/06: 3,469)
Lexus 1.6% at 25,114 (09/06: 25,700)
Lincoln 38% at 9,764 (09/06: 7,362)
Mazda 28.8% at 25,098 (09/06: 20,261)
Mercedes 18.0% at 22,549 (09/06: 19,873)
Mercury –9.6% at 11,403 (09/06: 13,117)
MINI 41.4% at 4,031 (09/06: 2,964)
Mitsubishi 22.3% at 12,102 (09/06: 10,287)
Nissan 12.0% at 84,019 (09/06: 77,962)
Pontiac –11.5% at 31,817 (09/06: 37,376)
Porsche 24.2% at 2,641 (09/06: 2,211)
Saab –17.9% at 2,424 (09/06: 3,069)
Saturn 7.2% at 20,776 (09/06: 20,153)
Subaru 6.1% at 16,457 (09/06: 16,128)
Suzuki 0.2% at 7,653 (09/06: 7,940)
Toyota –0.9% at 187,929 (09/06: 197,250)
Volkswagen –2.2% at 18,891 (09/06: 20,082)
Volvo –9.6% at 8,408 (09/06: 9,672)

NOT YET REPORTING
Kia

COMPANIES
BMW Group 11.3% at 24,932 (09/06: 23,303)
Chrysler LLC –1.5% at 159,799 (09/06: 168,888)
Ford Motor Co –17.3% at 189,863 (09/06: 238,848)
General Motors 3.8% at 337,640 (09/06: 338,380)
Honda America 13.8% at 127,200 (09/06: 116,226)
Nissan North America 11.0% at 94,269 (09/06: 88,340)
Toyota Motor Co. –0.6% at 213,043 (09/06: 222,950)

You didn't think we forgot to report the numbers, did you? We imagine some automakers wish we had, for instance Jaguar and Mercury, which share our Biggest Loser honor this month by dropping an identical 20.2% in sales. Another of Ford's brands, Land Rover, was the Biggest Winner, jumping 32.2% in sales last month versus August 2006.

Kudos to General Motors for pulling out a 5.3% increase in sales thanks to a big effort by Chevrolet (up 8.6%) and GMC (up 21.2%) that offset losses at the automaker's other brands. FoMoCo, meanwhile, took a hit by dropping 14.4% in sales (thanks Biggest Losers!). Even Toyota felt the crunch, slipping 2.8% in sales last month despite Lexus being up 3.6%. The newly christened Chrysler LLC reported a 6.0% fall in sales, with Dodge, Jeep and Chrysler brands all reporting lower sales last month versus 2006.

Overall, August 2007 seemed like a mixed bag for automakers, with some pulling out a victory (GM, Honda, Nissan, BMW) and others taking it on the chin (Ford, Toyota, Chrysler). This makes it hard to label August 2007 a good or bad month for the industry, but at least it's in the bag.

Biggest Winner
Land Rover 32.2% at 4,853 (08/06: 3,671)

Biggest Loser
Jaguar –20.2% at 1,359 (08/06: 1,704)
Mercury –20.2% at 12,296 (08/06: 15,417)

BRANDS
Acura –10% at 16,436 (08/06: 18,263)
Audi 7.1% at 7,620 (08/06: 7,115)
BMW 18.5% at 26,562 (08/06:22,421)
Buick –15.4% at 19,324 (08/06: 22,853)
Cadillac –2.8 at 19,481 (08/06: 20,036)
Chevrolet 8.6% at 229,012 (08/06: 210,860)
Chrysler –7.0% at 43,650 (08/06: 47,132)
Dodge –8.0% at 82,841 (08/06: 89,790)
Ford –16.1% at 180,282 (08/06:214,759)
GMC 21.2% at 51,222 (08/06: 42,262)
Honda 6.7% at 141,906 (08/06: 132,990)
HUMMER –15.4% at 5,677 (08/06: 6,711)
Hyundai 1.0% at 45,087 (08/06: 44,635)
Infiniti 8.7% at 10,252 (08/06: 9,429)
Jaguar –20.2% at 1,359 (08/06: 1,704)
Jeep –1.0% at 41,712 (08/06: 42,243)
Kia 7.0% at 26,874 (08/06: 25,114)
Land Rover 32.2% at 4,853 (08/06: 3,671)
Lexus 3.6% at 32,199 (08/06: 31,074)
Lincoln 16.1% at 10,423 (08/06:8,979)
Mercedes 1.8% at 20,980 (08/06: 20,602)
Mercury –20.2% at 12,296 (08/06: 15,417)
MINI 25.4% at 4,077 (08/06: 3,252)
Mitsubishi 19% at 13,020 (08/06: 10,954)
Nissan 6.0% at 85,275 (08/06: 80,419)
Pontiac –1.0% at 39,324 (08/06: 39,711)
Porsche 6.0% at 2,548 (08/06: 2,397)
Saab –5.0% at 3,011 (08/06: 3,168)
Saturn –4.2% at 21,117 (08/06: 22,050)
Subaru –7.5% at 16,573 (08/06: 17,809)
Suzuki 6.0% at 8,916 (08/06: 8,399)
Toyota –3.7% at 201,272 (08/06: 209,104)
Volkswagen –7.5% at 21,655 (08/06: 23,420)
Volvo 13.8% at 9,119 (08/06: 10,582)

NA: Mazda

COMPANIES
BMW Group 19.3% at 30,639 (08/06: 25,673)
Chrysler Group –6.0% at 168,203 (08/06: 179,165)
Ford Motor Co –14.4% at 218,332 (08/06: 255,112)
General Motors 5.3% at 388,168 (08/06: 368,776)
Honda America 4.7% at 158,342 (08/06: 151,253)
Nissan North America 6.3% at 95,527 (08/06: 89,848)
Toyota Motor Co. –2.8% at 233,471 (08/06: 240,178)