This post comes from Autoblog Open Road, our contributor network. The author is solely responsible for the content, and any opinions do not necessarily reflect those of Autoblog and its editors.

Almost every car company has its own SUV in the range. Porsche added this kind of vehicle almost 15 years ago and it may have saved the company, Bentley decided to join this growing segment launching the Bentayga, and Jaguar is doing the same with the F-Pace. Everyone is trying to get the most from the growing Asian market (China especially) launching models very appreciated over there. But not Ferrari.

This is what came out from an earnings call with the Ferrari CEO where analysts asked how he was thinking to reach the goal of selling 7,000 units/year, balancing the slump of 22% of the Chinese market: "I don't think it's going to recover this year," said Marchionne, "but we won't make an SUV. You have to shoot me first."

Since the spin off from Fiat Chrysler Automobiles, Ferrari's share price has fallen and this news is not good for investors that expected high profit for 2016. Ferrari has a racing history, and SUVs are not to be part of this history any time soon; the image of the Prancing Horse would come out damaged from this choice and Marchionne seems to know it very well.

Related Video:

Ferrari F12 TdF, Tesla Autopilot, Fiat Leadership Change | Autoblog Minute

Visit Open Road for more opinion, insight, advice, and experiential writing from our readers and industry insiders. We're always looking for new viewpoints. If you'd like to be a part, sign up today.



I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • Become An Open Road Contributor Join the network, write posts, earn money for your work. Sign Up Now

    From Our Partners

    You May Like
    Links by Zergnet
    Cars for Sale Near You

    Share This Photo X