• Image Credit: Jonathon Ramsey
  • Image Credit: Jonathon Ramsey
  • Image Credit: Jonathon Ramsey
  • Image Credit: Jonathon Ramsey
  • Image Credit: Jonathon Ramsey
  • Image Credit: Jonathon Ramsey
  • Image Credit: Jonathon Ramsey
  • Image Credit: Jonathon Ramsey
  • Image Credit: Jonathon Ramsey
  • Image Credit: Jonathon Ramsey
  • Image Credit: Jonathon Ramsey
  • Image Credit: Jonathon Ramsey
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  • Image Credit: Jonathon Ramsey
  • Image Credit: Jonathon Ramsey
  • Image Credit: Jonathon Ramsey
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  • Image Credit: Jonathon Ramsey
  • Image Credit: Jonathon Ramsey
  • Image Credit: Jonathon Ramsey
  • Image Credit: Jonathon Ramsey
  • Image Credit: Jonathon Ramsey
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  • Image Credit: Jonathon Ramsey
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  • Image Credit: Jonathon Ramsey
  • Image Credit: Jonathon Ramsey
  • Image Credit: Jonathon Ramsey
  • Image Credit: Jonathon Ramsey
  • Image Credit: Jonathon Ramsey
  • Image Credit: Jonathon Ramsey
  • Image Credit: Jonathon Ramsey
  • Image Credit: Jonathon Ramsey
  • Image Credit: Jonathon Ramsey
The launch of the Hellcat supercharged V8 in the Dodge Challenger and Charger for the 2015 model year was a massive success. The one-two punch of muscle cars probably grabbed the brand more headlines than it had seen in ages by offering a world-beating 707 horsepower from the growling engine under the hood. The only real wrench in the works was keeping up with all of the orders. For 2016, Dodge might have fixed that little problem with plans to make more than twice as many of these mean machines

Despite production seeing a massive boost, a few customers with orders for 2015 examples will need to wait just a little longer to experience those 707 ponies. The automaker will cancel any unscheduled, sold orders for the current model, but those buyers will receive a discount on the 2016. Similar to last year, dealers will earn their allocation of the muscle cars based on Dodge sales and how long the Hellcats stay on their lots.

There are some very tiny changes for any buyers who are holding out for the 2016 Hellcats, too. Mechanically, they are identical to the 2015s with a 6.2-liter supercharged V8 and eight-speed automatic. The interiors see some improvements, though. Both the Challenger and Charger now receive standard Laguna Leather upholstery and an improved 8.4-inch Uconnect system with navigation, an HD radio, and five years of SiriusXM Travel Link and Traffic. Orders for both open in the second week of August, and production actually begins in September in Brampton, Ontario, Canada.


Related Video:

2015 Dodge Charger SRT Hellcat | Daily Driver
Show full PR text
Dodge Launches 2016 SRT Hellcat Plan of Attack; Increases Production; Set to Open Orders for the Fastest, Most Powerful Muscle Cars Ever

July 27, 2015

Due to unprecedented demand for the 2015 models, Dodge significantly increases production for 2016 model-year Challenger and Charger SRT Hellcats

Plan includes building the remaining 2015 SRT Hellcat scheduled orders at Brampton (Ont.) Assembly

All unscheduled 2015 model year SRT Hellcat sold orders will be cancelled; these customers will receive discounted 2016 model year pricing

Dealers will receive details on the full 2016 model year allocation plan in August 2015 Two allocation cycles to occur – August 2015 and February 2016

2016 model year SRT Hellcat allocation eligibility will continue to be based on past Dodge sales performance

Allocation will be adjusted based on dealers' average historical Dodge SRT Challenger and Charger Hellcat "days on lot" performance

If dealers keep inventory moving, they will qualify for February allocation plan

Dealers will only be able to order their given allocation.

SRT Hellcat orders open in the second week of August 2015; production starts in September 2015
New for 2016, both Challenger and Charger SRT Hellcat now feature standard ultra-premium Laguna Leather interior appointments, Uconnect 8.4AN with navigation, HD radio and five years of SiriusXM Travel Link and SiriusXM Traffic

July 27, 2015 , Auburn Hills, Mich. - Dodge will soon be opening the dealer order banks for 2016 model year Dodge Challenger and Charger SRT Hellcats, streamlining the process and significantly increasing production to ensure that the fastest, most powerful muscle cars ever continue to move off dealer lots.

"We could not have asked for a more enthusiastic response to the Charger and Challenger SRT Hellcats – it was absolutely unprecedented, but then again, these 707-horsepower muscle cars are unprecedented," said Tim Kuniskis, President and CEO, Dodge and SRT brands, FCA US. "To meet this demand, we are more than doubling our SRT Hellcat production for 2016 and simplifying the process to make it easier for our enthusiasts to get their hands on the hottest muscle cars in history. In addition, customers with verified sold orders that weren't built in the 2015 model year will receive special discounted pricing if they re-order in 2016."

The plan for 2016 model year includes:

Remaining 2015 SRT Hellcat scheduled orders will be built at Brampton (Ont.) Assembly

All unscheduled 2015 model year SRT Hellcat orders will be cancelled; these customers will receive discounted 2016 model year pricing

Dealers will get a 2016 model year potential allocation total for the entire model year in August 2015

2016 model year SRT Hellcat allocation eligibility will continue to be based on past Dodge sales performance

Allocation will be adjusted based on dealers' average historical Dodge SRT Challenger and Charger Hellcat "days on lot" performance

They will receive half of the 2016 model year allocation (net of adjustments) beginning in August 2015.

They will receive the second half of the 2016 model year allocation (net of adjustments) in February

2016 Dealers will only be able to order their given allocation

The ordering system will open the second week of August. Production of the 2016 Dodge Charger and Challenger is scheduled to start at the Brampton, (Ont.), Assembly plant in September.

Dodge Challenger SRT Hellcat

The Dodge Challenger SRT Hellcat is the fastest, most powerful muscle car ever, thanks to the supercharged HEMI Hellcat V-8 engine, which delivers an unprecedented 707 horsepower and 650 lb.-ft. of torque. The 6.2-liter V-8 is also the first factory-built supercharged HEMI. The Dodge Challenger SRT Hellcat also is the fastest muscle car ever with a National Hot Rod Association-certified 1⁄4-mile elapsed time of 11.2 seconds with stock Pirelli P Zero tires. With drag radials, the 1⁄4-mile run dropped to just 10.8 seconds.

Upgraded for 2016, the Challenger SRT Hellcat now features standard ultra-premium Laguna Leather interior appointments, Uconnect 8.4AN with navigation, HD radio and five years of SiriusXM Travel Link and SiriusXM Traffic.

Dodge Charger SRT Hellcat

Taking the performance sedan world by storm, the Dodge Charger SRT Hellcat features the supercharged 6.2-liter HEMI Hellcat V-8 engine that produces 707 horsepower and 650 lb.-ft. of torque, a top speed of 204 miles per hour, and a National Hot Rod Association (NHRA)-certified, quarter-mile elapsed time of 11.0 seconds on stock Pirelli P Zero tires, making it the quickest, fastest and most powerful production sedan in the world, as well as the most capable and technologically advanced four-door muscle car in America.

In addition to all the standard equipment offered in 2015, upgraded for 2016, the Charger SRT Hellcat now features standard ultra-premium Laguna leather interior appointments, Uconnect 8.4AN with navigation, HD radio and five years of SiriusXM Travel Link and SiriusXM Traffic.

About Dodge Brand

The Dodge brand is America's mainstream performance brand. With the purification of the brand and consolidation with SRT, Dodge is getting back to its performance roots with every single model it offers. The Dodge and SRT brands offer a complete lineup of performance vehicles that stand out within their own segments. Dodge is the "mainstream performance" brand and SRT is positioned as the "ultimate performance" halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one voice.

From muscle cars to compact cars, minivans, crossovers and full-size SUVs, the Dodge brand's full lineup of 2015 models deliver best-in-class horsepower, class-exclusive technology, unmatched capability and a slew of cool features, such as LED headlamps, Dodge signature racetrack tail lamps, dual exhaust, 8.4-inch touchscreen infotainment centers and 7-inch thin-film transistor (TFT) customizable gauge clusters, to name a few. For the 2015 model year, customers will be able to drive the new 2015 Dodge Charger and Challenger, as well as the Dodge Challenger SRT Hellcat and Charger SRT Hellcat. The Dodge brand lineup also includes the 2015 Dodge Dart, Durango, Grand Caravan and Journey, including the new Crossroad model, and its flagship, the Dodge Viper.


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