For many, Harley-Davidson stands for freedom, individuality and, most importantly, the loud, lumpy rumble of a powerful gas engine. That's why the storied motorcycle manufacturer has been cautious in its approach to electrification. In order to gauge response to an all-electric hog, Harley-Davidson has set out on a global tour dubbed Project LiveWire.
"It's a different type of riding experience. It's not hearing the rumble," says Project LiveWire's Jen Hoyer. "The feedback has been 'Oh my gosh, I can hear everything that's going on around me."
Host Jonathon Buckley takes a ride on the Harley-Davidson LiveWire concept and asks the question on everyone's mind: Will this futuristic, all-electric motorcycle make it to market?
"It's a different type of riding experience. It's not hearing the rumble," says Project LiveWire's Jen Hoyer. "The feedback has been 'Oh my gosh, I can hear everything that's going on around me."
Host Jonathon Buckley takes a ride on the Harley-Davidson LiveWire concept and asks the question on everyone's mind: Will this futuristic, all-electric motorcycle make it to market?
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