Toyota Highlander factory line

Toyota has announced that it will be making a $100 million investment in its Princeton, IN factory in a bid to increase production of its popular Highlander CUV. The move will create 300 new jobs by 2016 and increase the total number of crossovers the plant can produce by 30,000.

Toyota currently builds the Highlander, alongside the fullsize Sequoia, at Toyota Indiana's West Plant. The additional capacity, though, will be sent to the East Plant, which is currently responsible for production of the recently refreshed Sienna minivan.

"The Highlander has been a great product for our plant," Toyota Indiana President Norm Bafunno said in a statement. "Establishing Highlander as the 'bridge vehicle,' as we call it, between the East and West plants increases our ability to meet customer needs for our outstanding products. This exciting news is a true testament to the capability of our hard-working and dedicated team members."

Take a look below for the full announcement from Toyota.
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Toyota Indiana Adding 300 Jobs to Build More Highlanders

Popular SUV Added to Second Assembly Line, Improving Production Flexibility
August 22, 2014

PRINCETON, Ind., Aug. 22, 2014 – The regional economy is about to get a boost because Toyota Indiana is on the grow again. The plant will invest $100 million and add 300 jobs by summer 2016 to boost production of the popular Highlander midsize sport utility vehicle. This expansion will bring Toyota Indiana's overall investment to $4 billion. This step allows Toyota to utilize existing capacity in North America while providing additional flexibility to adjust our product mix to meet changing customer demand.

Since production of the third-generation Highlander began in the Indiana plant in December 2013, sales have been strong. From January through July 2014, Toyota sold about 90,000 Highlanders, an increase of 16 percent over the same period the previous year.

Currently, Toyota Indiana builds the Highlander only in the West Plant alongside the Sequoia full-size sport utility vehicle. To meet increasing demand for Highlander, annual production of up to 30,000 of the midsize SUVs will be added to Toyota Indiana's East Plant where the Sienna minivan is built.

"The Highlander has been a great product for our plant," said Toyota Indiana President Norm Bafunno. "Establishing Highlander as the 'bridge vehicle,' as we call it, between the East and West plants increases our ability to meet customer needs for our outstanding products. This exciting news is a true testament to the capability of our hard-working and dedicated team members."

Toyota Indiana, the sole producer of Highlander in North America, also exports it to Australia, New Zealand and Eastern Europe. Sienna is shipped to South Korea, Pacific islands and other countries, and the Sequoia is exported to the Middle East, making the Indiana plant a global supply base for SUVs and minivans.

"Indiana is a state that works when it comes to building the cars that keep America moving forward," said Gov. Mike Pence. "Hoosier-built products like the Toyota Highlander are known around the world for their precision and quality. And with suppliers in all corners of the state, Toyota is helping to strengthen and grow Indiana's economy."

About Toyota
Toyota (NYSE:TM), the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we have built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 40,000 people (more than 32,000 in the U.S.). Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.5 million cars and trucks (more than 2.2 million in the U.S.) in 2013 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.