For the innovative ad to work, a movie theater was equipped with a location-based broadcaster that could send a mass text to everyone in the room at once. At the same time, a special short film aired before the feature.
In case you don't see where this is going, we aren't going to spoil the outcome. But this seems like an extremely effective way to get people's attention about the dangers of texting and driving. The only major problem with it is that the broadcaster limits the audience to the people in one specific place. Scroll down to watch this ingenious public service announcement and the effect it has on moviegoers.