Distracted driving continues to be a scourge to road safety around the world. In the US, the National Highway Traffic Safety Administration ran a graphic commercial in April appealing to young people about the dangers of texting and driving. In Hong Kong, Volkswagen helped with a technologically savvy way to make people understand the peril.

For the innovative ad to work, a movie theater was equipped with a location-based broadcaster that could send a mass text to everyone in the room at once. At the same time, a special short film aired before the feature.

In case you don't see where this is going, we aren't going to spoil the outcome. But this seems like an extremely effective way to get people's attention about the dangers of texting and driving. The only major problem with it is that the broadcaster limits the audience to the people in one specific place. Scroll down to watch this ingenious public service announcement and the effect it has on moviegoers.


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    • 1 Second Ago
  • 33 Comments
      Alex Giesey
      • 6 Months Ago
      Don't text and drive, and also don't pull your phone out at the movie theater...
      Justin
      • 6 Months Ago
      Is it just me, or did anyone else notice that the car shifted through like 12 gears? Must be VW's new transmission...
      FuelToTheFire
      • 6 Months Ago
      VW has NO right to tell me not to text if I don't feel comfortable putting the phone down. End of story.
        Terry Actill
        • 6 Months Ago
        @FuelToTheFire
        I fully expect to read your obituary some time in the not too distant future.
        KaiserWilhelm
        • 6 Months Ago
        @FuelToTheFire
        Seriously, worst troll ever. He just says the opposite of everything. 0/10, please die.
      Joeviocoe
      • 6 Months Ago
      Most likely a staged stunt, meant to look like "reality". A location based broadcaster doesn't not work unless you either hack the cellular towers for the major mobile providers, or somehow get every moviegoer to download the same 'location-based broadcast' app. Location based broadcasting of your cell number, is restricted to Governments who contract with Carriers to allow Emergency messages to be broadcast. Otherwise, crying wolf and spamming would render Emergency messages useless and ignored.
      jebibudala
      • 6 Months Ago
      Needs more blood.
      Basil Exposition
      • 6 Months Ago
      Wow. Effective.
      Billy Devine
      • 6 Months Ago
      Hear all the Text chimes go off in the theater? That should be the real Meaning in this PSA. If you don't put your cell on silent, no movie for you!
      dohc73
      • 6 Months Ago
      This is racist. Why choose Asians to show bad driving to?
      BipDBo
      • 6 Months Ago
      A location based text broadcaster that can send text to anyone in a very precise area? Am I the only person who finds that a bit creepy and possibly a tool for nefarious purposes?
        Joeviocoe
        • 6 Months Ago
        @BipDBo
        I don't think that the US has this for anyone other than emergency services. The person would need to literally hack into the cellular towers for the major carriers.
      Cecil Ma
      • 6 Months Ago
      This is so fake and so lame. Pop corn bags are obviously US style not used in Hong Kong. English-only texts do not exist in Hong Kong. And by the way, most people in Hong Kong don't drive. They ride public transit. And streets are too busy and crowded to even have distracted driving. Especially for young movie goers, they would have no clues what VW was allegedly trying to communicate!
      HollywoodF1
      • 6 Months Ago
      Recently, I honked at a girl beside me on the road who was texting. She looked at me, startled, as people do when they're caught while they're trying to be sneaky. I said, loud enough for her to hear, "Put the phone down, or pull off the road." She stopped texting. We need some easier means of shaming those we catch texting that becomes universal. We all see people do it all the time. It worked with littering, it can work with texting.
        Dump
        • 6 Months Ago
        @HollywoodF1
        I still see people littering all the time...and not just small stuff either. People will just toss a fast-food bag full of trash out the window b/c they can't stop - at any of the dozens of gas stations they pass - to throw it way. Or they'll toss wrappers, cigs, cups out of the sunroof - like they don't realize that stuff lands on the 1-2 cars behind them on the highway.
          Jeremy Yeager
          • 6 Months Ago
          @Dump
          This is truly sad, but you speak truth. I drive a truck and I work out of it all day, everyday. I put a 5 gallon bucket inside the cab behind the passenger seat for my trash. Not a big deal. I drive a lot going to and from work/field jobs and it makes me sad to see all the crap on the streets/highways. Do to pure laziness...There is no excuse to little, none...at all...ever! Don't be a douche, be responsible and pick up after yourself!
      rankontop
      • 6 Months Ago
      Like the concept and too bad location based broadcasters cannot be used for business .. great idea for shows and more!
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