After the Polar Vortex-saddled January and February months of 2014, something tells us a break in the weather is exactly what car shoppers have been waiting for. Perhaps it's all the lovely green we see in the chart below that has us in an upbeat mood, but there's no denying most automakers doing business in these United States saw big sales improvements this month, led by the seemingly unlikely duo of Maserati and Mitsubishi.

Wait... is this the same Mitsubishi that has been struggling mightily over the last several years, with some analysts questioning how long the Japanese automaker will continue to do business in the States? Yep, that one. Mitsubishi posted a strong 70-percent improvement in March compared to the same time a year ago. And, although it's a relatively small number of vehicles on the grand scheme of things, it's hard to overlook the success of Maserati, which saw its sales improve by an astounding 342 percent on the strength of new models.

Other big winners in March include Jeep, Lincoln and Jaguar, all of which have been going gangbusters for the year that has been 2014 (so far). The biggest loser was Mini, as it has been all year, with a guest appearance from Chrysler, which lost 55 percent of its 200 sedan sales. We'd expect Chrysler's sales figures to recover over the next few months as the redesigned 2015 200 hits dealership lots. The only major automotive company that didn't post an improved March was Honda, and even that loss was pretty minor at two percent. Overall, not a bad sales month for the industry.

Check out all of the month's sales figures below, and feel free to compare them with past months in our By the Numbers archive.



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  • 69 Comments
      rcavaretti
      • 8 Months Ago
      Fiat has surpassed Mini in the Euro-small car market. Interesting.
      chasegarcia
      • 8 Months Ago
      Mitsubishi!!!!70%!!! Must be the Outlander. I guess they were not lying when they said demand is way up.
      Massimo Balloni
      • 8 Months Ago
      Sorry: +28,04% Lexus vs +11,63%. Acura did better than Audi (+14,75%).
      REMUSRM
      • 8 Months Ago
      I guess the the mirage for mitsu did improve the sales
      churchmotor
      • 8 Months Ago
      How long can Nissan and Ford keep spending that much in incentives and fleet sales?
      Mercennarius
      • 8 Months Ago
      Nissan continues to extend its lead over Honda in sales...Honda's really been struggling lately....
        churchmotor
        • 8 Months Ago
        @Mercennarius
        Nissan is piling on the incentives and doing massive dumping to rental car lots. I'd hate to be a Nissan owner that bought a new Nissan and wanted to later trade it.
        Ultra
        • 8 Months Ago
        @Mercennarius
        Nissan is definitely on a roll ... and with the recent GM recall woes they may get close to beating Chevrolet sales soon.
        Ultra
        • 8 Months Ago
        @Mercennarius
        Nissan is definitely on a roll ... and with the recent GM recall woes they may get close to beating Chevrolet sales soon.
      luigi.tony
      • 8 Months Ago
      Never thought I'd see the day an import truck outsold a Chevy. Kudos FIAT!
      DarkKnight67
      • 8 Months Ago
      The increase from Toyota and Lexus comes through the use of increased (or ever increasing) incentives on what are supposedly their most popular models - 0% financing for five years or $2000 cash back on the Camry. Those tactics only serve to diminish the value of product - or has everyone forgotten this is exactly what the Big Three have always been accused of doing.
        404 not found
        • 8 Months Ago
        @DarkKnight67
        You are delusional if you think Toyota is the ONLY company with incentives.
          Zoom
          • 8 Months Ago
          @404 not found
          Or that this is something new ... 0% on Camrys is as common as the sun rising. A new model is coming out this month, they are trying to move the lot.
        SKINNYwithNOfood
        • 8 Months Ago
        @DarkKnight67
        Don't pay attention to Toyota, pay attention to your Chrysler thats in the REDZONE.
          Jesus!
          • 8 Months Ago
          @SKINNYwithNOfood
          Did you happen to read why? Clearing out the old 200 for the new one to arrive.
        SKINNYwithNOfood
        • 8 Months Ago
        @DarkKnight67
        Don't pay attention to Toyota, pay attention to your Chrysler thats in the REDZONE.
        404 not found
        • 8 Months Ago
        @DarkKnight67
        Not as good as $7500 off a Chevy truck.
      Ultra
      • 8 Months Ago
      Every time I hear VW's grand targets I burst out laughing. VW is on the path to extinction. Hyundai, Kia, Subaru now each outselling VW by a wide margin. Mazda on track to outsell VW this year. Even Mitsubishi's turnaround is now a threat to VW.
        Rob Gomes
        • 8 Months Ago
        @Ultra
        VW Group plans to sell 10M, not just the Volkswagen passenger cars brand. That includes Seat, Skoda, Audi, Porsche, Lamborghini, Bentley, VW Commercial Vehicles, Scania, MAN, and Volkswagen Group China.
          Massimo Balloni
          • 8 Months Ago
          @Rob Gomes
          Ok but in the U.S they sux big times. Audi as well. And the U.S market has a primary importance.
        Rob Gomes
        • 8 Months Ago
        @Ultra
        VW Group plans to sell 10M, not just the Volkswagen passenger cars brand. That includes Seat, Skoda, Audi, Porsche, Lamborghini, Bentley, VW Commercial Vehicles, Scania, MAN, and Volkswagen Group China.
        Rob Gomes
        • 8 Months Ago
        @Ultra
        VW Group plans to sell 10M, not just the Volkswagen passenger cars brand. That includes Seat, Skoda, Audi, Porsche, Lamborghini, VW Commercial Vehicles, Scania, MAN, and Volkswagen Group China.
        Rob Gomes
        • 8 Months Ago
        @Ultra
        VW Group plans to sell 10M, not just the Volkswagen passenger cars brand. That includes Seat, Skoda, Audi, Porsche, Lamborghini, Bentley, VW Commercial Vehicles, Scania, MAN, and Volkswagen Group China.
      Gazou74
      • 8 Months Ago
      Based on manufacturers’ reported sales, the Ram pickup outsold the Chevrolet Silverado by 285 units in March. Chrysler Group reported 42,532 Ram pickup deliveries last month, compared to 42,247 sales of the Silverado. According to Allpar records, this is the first time a Dodge or Ram pickup has outsold the Chevrolet, which has been the No. 2 pickup since 1978, when Ford took over the top spot in the segment. According to figures released by Honda, Toyota and Nissan, the Ram also outsold the Accord, Camry and Altima to take the overall No. 2 spot behind the Ford-F-series pickup.
        • 8 Months Ago
        @Gazou74
        [blocked]
      Avinash Machado
      • 8 Months Ago
      Good to see Lincoln on the rise.
        express2day
        • 8 Months Ago
        @Avinash Machado
        The MKZ continues to see strong sales. Last month was the best in the model's history.
      cadetgray
      • 8 Months Ago
      If the fools at Chrysler had not rebranded Dodge Truck to Ram, the overall Dodge sales would have been most impressive. The spin off makes little sense when two SUVs are branded Dodge while Ram is somewhere on its own. Also marketing dollars would have been spent more efficiently across the passenger car and truck lines of one brand instead of two. Without a split, Dodge would be within striking distance of knocking Honda down in monthly sales....what great free PR that would have been. Guess the boys running the operation didn't do too well in history because the Valiant launch would have shown then the company suffered when the decided to brand the car as a Valiant marque instead of as a Plymouth. After a year of the stupid idea, the Valiant is relaunched as a Plymouth, and the Dodge brand gets a version to sell called the Lancer.
        Jesus!
        • 8 Months Ago
        @cadetgray
        I agree making Ram a brand on its own was a dumb idea. People will always call it a dodge ram which is what it will always be anyway. Not only that, dodge sales look pathetic without the truck.
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