Guerlain Chicherit

Does the name Guerlain Chicherit ring any bells? It definitely should if you're into competitive skiing, as he was crowned world champion in off-trail freeriding four times. But he's also a rally driver, winning the FIA Cross Country Rally World Cup in 2009 and even a stage of the Dakar Rally the following year. What really set him apart, though, was when he back-flipped a Mini Countryman rally car to set a world record last year. And now he's after another.

This time he's going after the world record for the longest ramp jump in a car. The record currently belongs to Tanner Foust at 332 feet, but Chicherit plans to break it by a good thirty more with a targeted distance of 360 feet.

He'll be using the Mini once again, sponsored by Monster Energy and Toyo Tires, and specially modified for the endeavor which he plans to undertake this Sunday under the auspices of Guinness World Record officials. We'll be watching to see how it all goes down.
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TOYO TIRES ASSISTS IN GUINNESS WORLD RECORDS OFFICIAL ATTEMPT
GUERLAIN CHICHERIT Will ATTEMPT GUINNESS WORLD RECORDS™ Title for LONGEST CAR RAMP JUMP ON MARCH 16
Mar 11, 2014 11:00am

CYPRESS, CA – This coming Sunday, March 16, Toyo Tires will be a part of history as 2014 Team Toyo Dakar rally driver and professional skier Guerlain Chicherit attempts a GUINNESS WORLD RECORDS title for the Longest car ramp jump. Chicherit plans to soar 360 feet (110 meters) in his specially constructed Monster Energy / Toyo Tires MINI equipped with Toyo Open Country M/T tires. The GUINNESS WORLD RECORDS title attempt will take place in the scenic resort of Tignes, France. The current record is 332 feet (101.19 meters) and was set on May 30, 2011, by former Team Toyo driver and two-time Formula Drift Champion Tanner Foust.

"Our tires have won championships in the desert and on the track," said Amy Coleman, senior director of marketing, Toyo Tire U.S.A. Corp. "We are thrilled to now take them to the snow and support Guerlain in his GUINNESS WORLD RECORDS title attempt to complete the world's Longest car ramp jump. He is a proven champion and truly lives the all or nothing attitude embodied by our athletes and our tire owners."

Toyo Open Country tires are known for their traction, durability, and uniformity. These qualities provide Chicherit with an added level of comfort as he prepares for the attempt this weekend.
"I have been a professional driver for 10 years now and I must say this is the first time I am so confident with my tires. When you drive fast in the Dakar race or when you make your car do incredible performances, you have to trust your tires 100-percent," said Guerlain Chicherit. "In addition to top products, Toyo Tires and I share the same values and state of mind."

An accomplished athlete and native of Tignes, Chicherit won the 2009 FIA Rallye Raid Championship and is a four-time Freeride Skiing World Champion. In February 2013, he performed a sensational back flip with his MINI in Tignes; the video of the feat has captured over four million views.
Watch for photos and videos of Chicherit's GUINNESS WORLD RECORDS title attempt on facebook.com/toyotires, instagram.com/toyotires and twitter.com/toyotires. To learn more about the Toyo Tires that fit your truck, car or SUV, log onto toyotires.com.

About Toyo Tires

Established in 1966, Toyo Tire U.S.A. Corp. represents the innovation, quality, performance, and excellent service that Toyo Tires has delivered worldwide for more than 65 years.

The company offers a complete selection of premium replacement tires for nearly every make and model including light trucks, SUVs, high performance cars and luxury vehicles as well as commercial trucks. Consumer product lines include the popular Open Country tires for light trucks and SUVs; Proxes ultra-high performance tires; Versado tires for luxury passenger cars; and the value line of Extensa passenger car tires. Many of the tires are built in the United States at their state-of-the-art factory in Bartow County, Georgia.

For more information log onto www.toyotires.com and connect with the community at Facebook, Instagram, Twitter and Google+.