Volkswagen is finally set to launch its seventh-generation Golf family in the States this year, but the German automaker's stalwart Jetta sedan will be getting some love, as well. For the 2014 model year, Volkswagen launched a new 1.8-liter turbocharged inline four-cylinder engine in its Jetta (and Passat). But here at the Chicago Auto Show, Vinay Shahani, the company's vice president of marketing, has confirmed to Autoblog that we'll be seeing an updated Jetta before the end of the year. It won't be an all-new model, however. Shahani confirms this is just the car's mid-cycle refresh, likely consisting of subtle styling tweaks and typical enhancements like new paint colors, new wheel designs and interior tweaks.

The longroof model will henceforth wear the Golf name in the States.

Shahani isn't worried about the updated Jetta cannibalizing any of the new Golf's momentum when it launches later this year. Volkswagen looks at the Jetta as a "complementary" vehicle, says Shahani, and that "hatchback [Golf] consumers rarely jump to sedans."

The MkVII GTI will be the first new model to arrive this year, followed by the regular-strength Golf, electric e-Golf, and finally, in early 2015, the Golf SportWagen. And no, we don't mean Jetta SportWagen – Shahani confirmed that the longroof model will henceforth wear the Golf name in the States, just as it does with the Variant model (shown below) overseas.

Why? Shahani says this will better position a "Golf family" of vehicles. And that makes some sense to us, considering the SportWagen will once again wear Golf-like styling. By moving the model under the Golf umbrella, there will no longer be two vastly different Jetta models to confuse the marketplace (the Jetta Sportwagen never adopted the larger bones of the North-American-specific Jetta sedan). However, given that the Jetta nameplate has historically vastly outsold that of the Golf in North America, VW will clearly have some marketing homework to do.

In addition to the standard gas-fed Golf and SportWagen, VW will offer alternative powertrains (TDI diesel and e-Golf) as well as performance versions in the form of the GTI and Golf R. Shahani even let slip that the company is evaluating the idea of branding the GTI as the "Golf GTI" in the States, as it is elsewhere, to better bring the performance model in line with this whole family concept, as well.


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    • 1 Second Ago
  • 105 Comments
      Yev
      • 10 Months Ago
      Profile looks like an Audi A3
      Matt C
      • 10 Months Ago
      TDI Sportwagon 4motion alltrack pleeaaase! Preferably with a manual trans. This vehicle would have no practical competition in NA. The outback is hideous and Volvo XC wagon is too expensive and has gotten ugly in recent years too.
        scooter
        • 10 Months Ago
        @Matt C
        7, well at least all wheel drive Sportwagen. Don't really need a TDI.
        bullitt2605
        • 10 Months Ago
        @Matt C
        And all 2 of you will buy it.
          Hank Mardukas
          • 10 Months Ago
          @bullitt2605
          9. If VW gives it what people want (TDI, 4Motion, and at least a DSG if not a manual transmission, then it will have a fighting chance. I would definitely buy one. Make mine black, please.
          Saracen
          • 10 Months Ago
          @bullitt2605
          3
          dbc
          • 10 Months Ago
          @bullitt2605
          6
          AlBongo
          • 10 Months Ago
          @bullitt2605
          5
          Mike
          • 10 Months Ago
          @bullitt2605
          4
          Lastchance
          • 10 Months Ago
          @bullitt2605
          Actually if the Outback is any comparison then it will be popular in the Northeast.
          PatTheCarNut
          • 10 Months Ago
          @bullitt2605
          8.... That's 8 right there in ONE article speculating it will arrive. This car would sell...
          Schmi5f5
          • 10 Months Ago
          @bullitt2605
          10
        Gorgenapper
        • 10 Months Ago
        @Matt C
        *gasp* Is this the AWD diesel 6MT wagon of legend?!
      GR
      • 10 Months Ago
      Not sure who really wants these things. I was at the Washington Auto Show last week and saw for myself that VWs are now the worst cars there are. The fit & finish and quality of materials is really the worst of their class. It really shows when you sit in nearly every single car offered in the US within a few hours. It's shocking how much they've let themselves go in light of lowering prices and selling more models. I walked across the floor from VW and sat in Hyundai rivals that were simply more impressive. No one could have said that ten years ago but it's a reality today. Also, VW is planning on making the Golf in Mexico soon. The Golf was regarded as the halo VW because it was still made in Germany and was a cut above the junky US and Mexican-made Passat, Beetle, and Jetta in quality, reliability, and durability. Don't believe me? Go check Consumer Reports reliability ratings and also what owners have said. The Golf was the go-to VW. Even at the auto show, I noticed that the nicest VW models were the ones still made in Germany. One of them was the Golf. I guess not for long especially given what the other non-German made VWs have turned into. No thanks, VW. You made quality cars decades ago, but now you are just trying to beat out GM to dethrone Toyota as global sale king. At least Toyota has reliability and longevity while GM has really vamped up quality. Your stupid "most cars with 100,000 miles" commercials can't convince people who know cars. Also, since when is getting 100K a difficult feat? Can you claim 200K? Nope, that would be Toyota territory, wouldn't it?
        Christopher Anderson
        • 10 Months Ago
        @GR
        Oh and that '03 GTI has 195,000 miles and is still daily driven.
          Christopher Anderson
          • 10 Months Ago
          @Christopher Anderson
          Yeah, but when a car has lived as hard a life as mine, 195k is impressive. Instead of 195,000 miles of driving leisurely to the store and work, my car has been owned by three hardcore VW guys (the original owner now has a low-9 second Mk4 GLI) and has been modified for almost its entire life.
          GR
          • 10 Months Ago
          @Christopher Anderson
          Congratulations, Christopher! You are finally coming up to the mileage that many American college-age girls who don't even know how to check the oil have on their hand-me-down Camrys, Accords, Corollas, and Civics! It's really nothing impressive. Maybe only to VW owners.
        rdchappell
        • 10 Months Ago
        @GR
        Country of manufacturer means little outside of thinly disguised racism. If all vehicles from Germany were tops in quality, you wouldn't see GTIs with carbon problems, Audis, BMWs etc with reliability issues, etc. PS the Passat is manufactured in the Tennessee. But don't let your prejudice get in the way of basic facts and logic.
          Darren Tate
          • 10 Months Ago
          @rdchappell
          GR: Apparently, Consumer Reports doesn't think the Passat is "rather crappy". It has a relatively high overall score—and two of the models are actually recommended.
          GR
          • 10 Months Ago
          @rdchappell
          Oh, I never said German cars were reliable. However, of the German cars, the ones made in Germany are the better ones. Statistical and empirical data proves this. Also, you seem to have missed that I stated "... US and Mexican-made Passat, Beetle, and Jetta..." I know that the Passat is made in the US and it's rather crappy. Basic facts and logic? What exactly are you talking about other than the Pasast is the worst midsize car in reliability?
        GR
        • 10 Months Ago
        @GR
        Honestly, my comments may sound like some personal bias to VW, but really do as I did: Go to an auto show will all the rival cars under the same roof. Go spend several hours checking out and sitting in every single car offered as VW's competition. You will note as I did that VW is cutting corners and reducing the quality of their materials and it's noticeable. The other non-impressive brand was Toyota. Bland styling and on top of not impressive use of materials. However, at least their cars are at the top of reliability ratings and longevity, not at the bottom where VWs occupy. I've got VWs in the drive way so I'm not some armchair VW hater. The 2002 Jetta TDI's interior is falling apart. Electronics are junky. The diesel engine is its only saving grace. Oh, what do you know, hecho en Mexico. The 1976 Westfalia camper is a classic and has good durability, but is so damn unreliable. In fact, it's well known to be unreliable.
          Lachmund
          • 10 Months Ago
          @GR
          perhaps you should have driven them as well. I have driven the new Golf and most of his competitors and they simply can't match it even if they look shiny in the interior.
          James
          • 10 Months Ago
          @GR
          So you base your "opinion" on their reliability on your 12 YEAR old Jetta??? I have a 2013 GLI and while I DO see better materials inside other vehicles, none of them held a candle to how mine DROVE. Also, have had NO issues what so ever with 26k of very spirited miles.
        Darren Tate
        • 10 Months Ago
        @GR
        Your opinions seem more based on perception rather than fact. The old Mexican-made-cars-are-crap story doesn't hold up anymore. Advances in engineering and manufacturing ensure consistency in quality no matter where the cars are built.
          GR
          • 10 Months Ago
          @Darren Tate
          Sure... reliability data shows otherwise. Recalls show otherwise.
        Christopher Anderson
        • 10 Months Ago
        @GR
        Golfs and GTIs sold in America havn't been wholly German-produced in a long time. My '03 came from Brazil. Some of every generation (usually the early ones) are made in Germany, but the overwhelming majority aren't and haven't been since at least the Mk4.
          Nicholas
          • 10 Months Ago
          @Christopher Anderson
          Actually you're mistaken. The Mk5 and Mk6 Golf/GTI were in fact assembled in Germany, even for the American market. Look it up.
          GR
          • 10 Months Ago
          @Christopher Anderson
          Nicholas, That makes sense. I didn't believe that a car of the caliber of a GTI would be made in Brazil which is known to have lower manufacturing standards than the 1st world. There was even an article not too long ago about how auto corporations including VW have different approaches to making cars in the first world vs. the rest. They were even talking about the number of welds in cars and how they differed. The result was poorer safety in these Brazilian cars. Sorry, but no way the GTI was made in Brazil. If your VIN starts with a W that means it's made in Germany. The GLI I checked out was made in Mexico.
          GR
          • 10 Months Ago
          @Christopher Anderson
          The Mk7 I sat in was made in Germany.
          montoym
          • 10 Months Ago
          @Christopher Anderson
          My Mk4 was built in Brazil as well. The Mk4 I owned before this one was as well.
          Christopher Anderson
          • 10 Months Ago
          @Christopher Anderson
          Nicolas is right about the Mk5 and 6, at least for our market; I don't own one, so I was mistaken and I don't mind admitting that. My 20th, on the other hand was made in Brazil. My VIN starts with a 9 and this is a picture of the build sticker I found in my door shortly after buying it. http://imageshack.com/a/img838/9554/or6t.jpg
      SYMAWD
      • 10 Months Ago
      The fact that it will be made in Mexico will not matter IMO. The current SportWagen is assembled there and feels no different than a German built VW. The MK6 Jetta brings down the Mexican assembly plant's perception simply because it is a cheaper lower quality car. Also, the Touareg is built in Slovakia and the EOS is built in Portugal. Many of VW power trains come from Hungary and Japan.
        TurbosForAll
        • 10 Months Ago
        @SYMAWD
        Agreed. Also not to forget that if the Jetta VI made in Mexico is of lower quality than its predecessors, it's because VWofA requested it just that way, in order to lower the price and compete more decisively against Civic, Corolla, Focus and so on. The Jetta VI is a crappy car because VW wanted it to be so, not because is built in Mexico.
      carguy1701
      • 10 Months Ago
      Making the GTI a member of the Golf family here in North America would make sense, as anyone with eyes can tell they're related.
        zoom_zoom_zoom
        • 10 Months Ago
        @carguy1701
        REALLY! The GTI and the Golf are related. OMG, you really are a CAR GUY! Everyone bow!
          PatTheCarNut
          • 10 Months Ago
          @zoom_zoom_zoom
          Why do you have to be a smarta$$? Add something constructive instead of popping in with a personal jab and not commenting on the ACTUAL article. Is it because "zoom zoom zoom" is such a clever, much better name? Or is it that you can only comment on Mazda articles? Geez, the internet is full of "comment bombers".
          zoom_zoom_zoom
          • 10 Months Ago
          @zoom_zoom_zoom
          Awwww. I upset PatTheCarguy1701. bawwwwwhaaaahaaa
          akitadog
          • 10 Months Ago
          @zoom_zoom_zoom
          I think we now know that zzz is 13 years old.
          zoom_zoom_zoom
          • 10 Months Ago
          @zoom_zoom_zoom
          carguydog, I think your mom is calling you upstairs to take out the garbage.
          zoom_zoom_zoom
          • 10 Months Ago
          @zoom_zoom_zoom
          Don't worry Dog, carguy1701 will still let you sneak in his basement window at night for some cuddle time.
          akitadog
          • 10 Months Ago
          @zoom_zoom_zoom
          zoom_zoom_zoom, you're such a mark. I see the back and forth between you and carguy1701 on AB, but all it boils down to is carguy1701 making a comment, no matter how useful or useless, and you reacting to it like he offended your mother. You let yourself get all worked up over his comments instead of simply ignoring them. You're getting so trolled, it's hard to believe you're anything more than a teenager; or at least you have the mentality of one. Get over yourself.
          zoom_zoom_zoom
          • 10 Months Ago
          @zoom_zoom_zoom
          yonomo200dog, So cute how you are standing up for your BF.
          akitadog
          • 10 Months Ago
          @zoom_zoom_zoom
          zoom_zoom_zoom, Thanks for proving my point for me, you childish moron. When you're done with your shift at McD's, don't forget to clock out!
      ferps
      • 10 Months Ago
      shuffling the deck chairs on the Titanic
        ferps
        • 10 Months Ago
        @ferps
        I should add, that doesn't change the fact that I think the Sportwagen, the GTI and Golf R are fantastic cars. But VW has no idea how to sell volume models to the American public.
      Avinash Machado
      • 10 Months Ago
      Such blandness.
        Lastchance
        • 10 Months Ago
        @Avinash Machado
        I would take blandness over some of the cracked up designs out there.
          Hank Mardukas
          • 10 Months Ago
          @Lastchance
          Exactly. What Hyundai and Kia are doing will look dated very soon. Over-styling a car doesn't mean it looks good. VW styling is restrained and clean. The Mk6 Jetta might be boring, but it doesn't have a lot of the superfluous elements that will look old in a couple years.
          Lachmund
          • 10 Months Ago
          @Lastchance
          I don't think Kia is overtsyling their cars...Schreyer gave them a kind of german approach on design. Hyundais on the other side will age much quicker.
      Proghog
      • 10 Months Ago
      Are they going to offer 4Motion on the TDI Golf SportWagon here?
      RGT881
      • 10 Months Ago
      Checked out http://m.volkswagen.co.uk and Up!, Scirocco, Sharan, Golf Cabriolet, Passat family should definitely be offered here. Especially the Up, I think it's one of the best cars in the world right now.
        laguy19
        • 10 Months Ago
        @RGT881
        You think the Up is one of the best cars in the world? God help you!
          Dane Grant
          • 10 Months Ago
          @laguy19
          one of the best.... Volkswagen UP! Better then the Jetta.... that is for sure....
        Lachmund
        • 10 Months Ago
        @RGT881
        very impressive car for the size..you're right.
      funguy6713
      • 10 Months Ago
      This is the VW to have!!!...Variant TDi w/ 4-Motion
      knightrider_6
      • 10 Months Ago
      Love it! Going to Sears to buy one.
      RGT881
      • 10 Months Ago
      VW is a global car company and US market isn't a 3rd world developing car market, we deserve a lot more respect and VW ought to start offering us products that have long been denied to us by made up marketing reasons given to us by robotic executives who can't think for themselves and instead rely on marketing people majority of whom are dead clueless about US car market. Hopefully this gentleman is an exception, he certainly says the right things. 1) bring worldwide commonality to models sold worldwide 2) Kill US Passant and bring a proper model. That said, ROW model isn't that great either. Definitely not a Mondeo/Fusion fighter. 3) Bring Polo, Golf Plus, Touran, Taiwan with more HP. 4) Stop decontenting cars and let the consumer decide, by offering top of the line options. 5) Bring back Phaeton. Phaeton wasn't a US fail, it was a worldwide fail. However, the name is good and next generation product must be done perfectly well. No room for error on this one.
        Lastchance
        • 10 Months Ago
        @RGT881
        Unfortunately the North American market is much more competitive than most other markets, and where VW is a relatively small player. They can't bring in cars that they know won't sell well in the just to satisfy a small vocal % of people. North Americans have very particular car tastes. Wagons are not as popular as sedans and SUVs . Except certain markets the small cars to do not sell in any quantity. Heck VW is struggling in North America because they don't have enough competitive SUVs options.
        SpikedLemon
        • 10 Months Ago
        @RGT881
        The USA's buying habits don't align with anyone else. It took the Japanese a while and the Germans have finally understanding this (they're a stubborn lot). Americans buy on price. Look at the success of Hyundai and Kia working their way up quickly. Now that Hyundai and Kia have a solid base: they've been able to move upscale to meet Honda and Toyota (arguably the leaders) on reputation.
        GR
        • 10 Months Ago
        @RGT881
        I disagree about the Phaeton. VW already has the Audi A8 to make money from. The Phaeton was a mistake and will be another if brought back. I'd be surprised if the new Kia K900 does well, but Kia/Hyundai have more of a reason to offer it than VW does.
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