Sales funk? What sales funk? When we last touched on the Opel Adam, we noted that after strong early demand, sales were reportedly less than had been hoped for. However, Opel has stepped forward to counter that thought, noting that sales of the stylishly customizable minicar have reportedly exceeded parent General Motors' original projections, with around 21,000 sold in Germany last year alone.

According to Automotive News, along with the Adam, the Opel Mokka subcompact CUV (better known in North America as the Buick Encore) has also performed well, with both models helping Opel improve its market share ever so slightly in Germany and Europe as a whole. Opel's piece of the German pie increased 0.1 percent to an even 7 percent, while the brand's share of European sales grew from 5.59 percent up to 5.61 percent. While gains on both fronts are small, they're steps in the right direction, particularly given Europe's difficult auto market. Scroll down for Opel's brief press release.
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Opel is on the up: Market segment in 2013 expands by seven percent

Rüsselsheim. Opel looks back at a successful year 2013. The heritage-based company has not only stabilized its market share in the whole of Europe and in its home market Germany, but it has also slightly increased its market share. In Europe, Opel joined with its sister brand Vauxhall and according to preliminary figures reached a percentage share of some 5.61 percent compared to 5.59 percent the year before. In Germany, Opel increased its market share according to the Kraftfahrtbundesamt (Federal Office for Motor Vehicles) by some 6.9 to some 7.0 percent. "Our model offensive is now beginning to bear fruit. At Opel, the course is set for further growth", said Opel Board director for Sales Peter Christian Küspert.

Momentum was brought into the model portfolio by some new additions. "The ADAM –exceeded our expectations with some 21,000 sales" explained Küspert. Additionally, the Opel Mokka, the only SUV of a German brand in its segment, had some 20,000 buyers in Germany alone in its first year of sales.

The classic cars in the portfolio have also contributed to this success. The Opel Meriva occupies the first place in the segment. The Opel Corsa, Astra and Insignia are in their respective segments each in second place, not including premium competitors.


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  • 22 Comments
      ex-ford
      • 11 Months Ago
      I loved this little car the first time I saw it. I wish GM would slap a Buick emblem on it and import that sucker. I get tired of American manufacturers saying we don't like small cars. Of course we like small cars if they're done right and cool looking.
        Hazdaz
        • 11 Months Ago
        @ex-ford
        Totally agree. Concerning the small-car thing, I've been saying that for years. Its not that Americans don't want them, its that they didn't want Detroit's crappy small cars. Once they starts making nice small cars (like the Focus and Fiesta), they have been selling quite well in the US.
      John
      • 11 Months Ago
      This is a cute car, though those awful dripping paint decals on this particular one are an unfortunate addition.
      johnnythemoney
      • 11 Months Ago
      I'm in Northern Italy these days, I'm seeing a very very few of these. Wouldn't call it a success, but maybe Germany is different. I'd say they sold more Astras/Corsa via some strong incentives campaigns (short term remedy I'd say, for ever company I mean) and their methane offerings have always found a lot of customers over here. With fuel prices in the 1.68 € / L = $8.65 / US gallon (if you're lucky, prices can be as high as 1.8 € / L at the wrong gas station), methane/LPG and diesels have an easy life against petrol, even if modern engines on smaller cars are fighting back.
        aatbloke1967
        • 11 Months Ago
        @johnnythemoney
        I'm in Northern Italy these days, I'm seeing a very very few of these." I'm not surprised. Italians are staunchly loyal to their small domestic cars in particular, although French models are also usually well represented. In Western European terms, GMs strongholds are the UK, Germany and the Benelux. In most European countries - the UK being the notable exception - diesel attracts a much lower excise duty than petrol and often significantly cheaper. Bear also in mind that regular unleaded is 95 RON, equivalent to roughly 91 in the US using its (RON+MON)/2 calculation.
        johnnythemoney
        • 11 Months Ago
        @johnnythemoney
        diesels... and I can't even blame jetlag, I've been here for over a week!
      malgu
      • 11 Months Ago
      How come all of Europe's regular cars (Opel, Honda) are luxury, or at least near luxury, here (Buick, Acura). Maybe if automakers removed some content & lowered price, sales would go up.. just being logical
        aatbloke1967
        • 11 Months Ago
        @malgu
        Because it's ostensibly a marketing con. The manner in which the Accord and Insignia - sales rep machines in Europe - have been marketed as some type of quasi-luxury saloon in the US has always irked me. The latest Mondeo, marketed as a Fusion in the US, is the Insignia's arch rival, yet significantly cheaper in the US that the Regal equivalent, which highlights my quandary with the situation perfectly.
          johnnythemoney
          • 11 Months Ago
          @aatbloke1967
          You know the new Mondeo, aka the Fusion, isn't on sale in Europe yet, right? Besides, all those sedans and wagons (Mondeo, Insignia, 508, C5, 159, etc etc) are marketed as "quasi-premium". It doesn't simply involve marketing, but it also allows for more expensive variants of their Astra, Focus, Giulietta, 308, etc, etc to be slot underneath their flagships. Standard sedans, like the Jetta (Bora), Cruse (and little else) aren't Europeans favorites, despite the initial success of the Cruze.
          aatbloke1967
          • 11 Months Ago
          @aatbloke1967
          The latest Mondeo was delayed for two years because Ford wanted to make changes to its chassis in order to “lead the market” in its driving dynamics. The is presumably because the likes of the 3-series and C-Class have made major inroads into the mainstream D-segment market, especially over the past five years. Personally, I don’t think it will be quite the Dulcinea Ford of Europe is anticipating it to be, a viewpoint that many dealers are now sharing. The mk4 looks too much like the mk3 but with more bloated, less sinuous lines which don’t quite mesh and I think the enhancements won’t stop the rapidly waning mainstream D-segment as BMWs and Mercedes become more desirable and affordable for corporate fleets. As for your comment about those cars being marketed as “quasi-premium”. I appreciate you’re probably American but please don’t insult my intelligence. That remark is absolute hokum. All model ranges have pricing overlaps between the top of one segment and the base of another. As for the final list of C-segment saloons you’ve mentioned, they have nothing to do with the point of my post and three-box C-segment cars have never been large sellers in Western Europe. In Eastern Europe, however, they tend to be more attractive.
        prighello
        • 11 Months Ago
        @malgu
        Well we don't have Saturn any more to get the Opel stuff so they dump it in Buick. IMHO this sucks for us as Buick is overpriced crap. Honda? Who knows? Kind of link why is the euro civic so much cooler than the NA version yet we get no Acura equivalent at all.
      Hazdaz
      • 11 Months Ago
      This would make a great Buick. It would be small, but not exactly cheap... more of a premium small car not unlike a Mini. They already have the Encore which is a premium small crossover, and its become a big hit for Buick. The thing is though, that they couldn't slap on a Buick grill on this car - if they brought it over, it would have to be exactly as is.
      zoom_zoom_zoom
      • 11 Months Ago
      Hard to believe this is the same company that designed the GOD AWFUL Buick Encore.
      Ryan Andrew Martin
      • 11 Months Ago
      Though the term "funky" totally applies(and I absolutely abhor that word), I rather like the odd paint vinyl and two tone scheme.
      maxdamage
      • 11 Months Ago
      i prefer the original fiat 500
      vc-10
      • 11 Months Ago
      Really? I've not seen many on the roads. Maybe it's because it sounds so stupid as a Vauxhall, and it's selling OK in the rest of Europe as an Opel?
      Jan William Bayus
      • 11 Months Ago
      This car would outsell the Spark and the Sonic combined in the US. GM is really behind the curve. The Fiesta is eating the Sonic's lunch. GM is missing out on an entire demographic with their current offerings. The Mustang will kill the Camaro, the SS is overpriced and the Cruze and Malibu needs SS versions yesterday.
      citroen_2cv
      • 11 Months Ago
      I want one.
      • 11 Months Ago
      [blocked]
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