Hyundai is preparing to make a rather bold move with its Genesis, as reports are now stating that the next-generation rear-drive sedan, which we showed you earlier this week, will be sold in Europe. The first-generation of the Genesis sedan never crossed the pond.

The 2015 Genesis will enter the traditional stomping grounds of BMW, Mercedes-Benz and Audi armed with the same 3.8-liter V6 and 5.0-liter V8 found in the current model. All-wheel drive, a first for the model, will also be available in Europe. "We have to overcome the challenge of competing with established European brands. We expect the Genesis to play a crucial role in improving our brand recognition," Hyundai said in a statement.

Hyundai has done a fair job of changing its image in the US from a budget-minded brand into a legitimate, mainstream competitor that covers a broad swath of the American market, offering cars from the $14,545 Accent to the $61,000 Equus. That movement started in earnest with the Genesis, and it looks like Hyundai is determined to repeat that models success in Europe.

According to Automotive News, the South Korean brand, along with its corporate sibling Kia, have made strides in the tough European market, capturing six percent of the market in 2012. Now the question is, will Europeans that have no shortage of choice embrace the brand's luxury move? Let us know what you think in Comments.


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    • 1 Second Ago
  • 77 Comments
      FIDTRO
      • 1 Year Ago
      So Europeans too can experience faux-luxury Korean garbage? Why not.
      Brett -
      • 1 Year Ago
      and now Hyundai rips off the A7. These guys are shameless.
      knightrider_6
      • 1 Year Ago
      Ouch! Feel bad for BMW, Audi and Mercedes
        mumbojumbo
        • 1 Year Ago
        @knightrider_6
        Nobody in Europe is going to buy this when they can have the real thing from their own continent. Just ask Lexus and Infiniti.
          Cool Disco Dan
          • 1 Year Ago
          @mumbojumbo
          It is the real thing. You'd know that if you had ever driven or rode in one but your bigoted bias wont let you so instead you make ignorant comments.
          Lachmund
          • 1 Year Ago
          @mumbojumbo
          sadly this doesn't matter. it's a question of image in this case
        Brandon
        • 1 Year Ago
        @knightrider_6
        Are you serious? I'd be surprised if the got anywhere near 10k units a year because A) I've heard no rumour of a diesel, and B) I've heard no rumour of an estate or "wagon". The germans have had decades of practice and perfection. Look at the Japanese brands, they make excellent cars but sales are not as good as the germans, plus Hyundai is still known as an economy brand. I like the car though, it looks nice.
      Stinkyboy
      • 1 Year Ago
      aggressively sweet
      Ben
      • 1 Year Ago
      Or... Will they see it as the clone child of an 2006 BMW 3 series, Infinity g37 and Audi A7. So disgusted wight their blatant design rip offs.
      mumbojumbo
      • 1 Year Ago
      Europe already has the this exact car design....it's called the Audi A7 over there.
      c_lapap
      • 1 Year Ago
      I'm sure their cheap, inferior brake fluid will corrode sensors and lead to possible brake damage, subframes with corrode or rust completely through or the "leather" will wear out in a year and need to be replaced. They should keep their crap in Korea. I worked on these turds for a 2 years at the dealership. Horrible cars, horrible dealer support. They can't even spell words correctly in service literature. Utter garbage.
        c_lapap
        • 1 Year Ago
        @c_lapap
        Actually a tech for Audi now, and i started at Hyundai in 2007 so I'm pretty familiar with them. If you were In the business you would know. I hope you people own one...
        knightrider_6
        • 1 Year Ago
        @c_lapap
        Don't worry, you can't afford it anyways.
        • 1 Year Ago
        @c_lapap
        [blocked]
        Lachmund
        • 1 Year Ago
        @c_lapap
        you worked as a....cleaning person?
        Justin
        • 1 Year Ago
        @c_lapap
        Yes because Honda, Toyota, Nissan etc. haven't had huge recalls lately...
      Andrew Zotos Breslin
      They NEED to create the Genesis brand. They've done well with separate badges, but this needs to be the Lexus/Infiniti/Acura of Hyundai before it's too well known.
      M5M
      • 1 Year Ago
      No diesel? Just another also-ran, like Infinity then!
      • 1 Year Ago
      [blocked]
        FIDTRO
        • 1 Year Ago
        Don't knock it down, the cheap leather and fake wood inserts should last at least 10,000 miles before they begin to wear.
          Jarod Forney
          • 1 Year Ago
          @FIDTRO
          The last luxury(ish) car from Hyundai to use fake wood and faux leather, was the XG350 and last gen azera(Which really weren't luxury cars) the genesis and equus both use real wood trim and real leather ,albeit the Equus has two selections of wood, where as the genesis gets one type, I am aware i just fed the troll, but it was needed.
          Awhattup
          • 1 Year Ago
          @FIDTRO
          Triple laid real wood trim is fake to you
        knightrider_6
        • 1 Year Ago
        LOL Is that why Hyundai Equus is outselling Audi A8?
          Brandon
          • 1 Year Ago
          @knightrider_6
          And where'd you get that from? The Equus sold about 4000 units last year and the a8 sold about 6000 units. So please, show where you pulled that one from knightrider_6
        Cool Disco Dan
        • 1 Year Ago
        Is that why Hyundai are over joyed by the amount of up market sales they had?
      mikoprivat
      • 1 Year Ago
      there is no way this will sell in Europe. Even in eastern Europe, people would not be stupid enough to buy this low end wanna be "luxury" car over a beautiful BMW or MB . NO WAY...go back to America where there are more than enough idiots who piss away their money on krap from asia like Lexus,infinity or the other by honda
        leo
        • 1 Year Ago
        @mikoprivat
        enlightesn us ohh mighty one... dumbarse
        Rob
        • 1 Year Ago
        @mikoprivat
        BMW has some of the ugliest cars on the market and MB is popular as a taxi cab in Europe.Go look at he UK sites for MB and BMW and see how bare bones most of the models are before you check the option boxes off
        mojonaut
        • 1 Year Ago
        @mikoprivat
        Are people in Eastern Europe somehow more stupid than those of us in the west? I can think of a few collapsed economies that suggest otherwise.
      truewhiteboy
      • 1 Year Ago
      So we may actually get a well equipped 430 HP AWD sedan stateside that is somewhat reasonably affordable?
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    2015 Hyundai Genesis
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    2014 Hyundai Genesis
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    2013 Hyundai Genesis
    MSRP: $34,200 - $46,800