For Mazda there's good and not-so-good news on the heels of strong US sales in 2012: demand is high - especially for the Mazda3, Mazda6 and CX-5 - but supply is low, TheDetroitBureau.com reports. That's partly because all Mazda production happens in Japan, since it ended its alliance with Ford and pulled out of a joint venture with the Blue Oval building cars in suburban Detroit last year.

In 2012, Mazda sales here jumped 26.4 percent, but 2013 sales through August have just been keeping pace with the overall US auto industry, increasing at a rate of 6.8 percent. Mazda North American Operations director of marketing and communications Jeremy Barnes says that sales have slowed because the company is facing challenges delivering products here.

That should be offset somewhat as Mazda rolls out its all-new (and quite good) 2014 Mazda3 sedan in the fourth quarter. Currently Mazda3 sales represent 40 percent of the automaker's total sales in the US, TheDetroitBureau.com reports. Sales should also experience a boost when Mazda opens up a new plant in Mexico in spring 2014.

In the meantime, the CX-5 has done very well lately, which experienced a sales increase of 82.3 percent in August - the crossover's best month ever. The Mazda6 also had a good August, with a 167-percent increase compared to the same time last year, despite a tight supply.



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  • 100 Comments
      Allch Chcar
      • 1 Year Ago
      I have been a fan of Mazda since the RX-8. But I first noticed them through their relationship with Ford and their brilliant work that led to the MZR/Duratec. Now that they separated from Ford, I enjoy seeing them succeed on their one. To another generation of fun to drive cars!
      brgtlm
      • 1 Year Ago
      So glad they buyers are interested in Mazda's great new vehicles. It's great Mazda decided to stop trying to ape and emulate the Accord and Camry in a no-win situation and to get back to building dynamic and interesting vehicles that sell on their own merits. Let's hope that Mexico plant gets on board soon.
      mitchell
      • 1 Year Ago
      Still looks like a clown shoe
      Black Dyanmite
      • 1 Year Ago
      Mazda is an STPer, a Small Time Player. They aren't used to high demand, and don't have the resources to meet it when they do. They should have planned for success. BD
        plarson79
        • 1 Year Ago
        @Black Dyanmite
        They did, hence why a new assembly plant is opening in Mexico....
        • 1 Year Ago
        @Black Dyanmite
        [blocked]
        Narom
        • 1 Year Ago
        @Black Dyanmite
        Do small time players usually plan to have some of the best cars on the market?
      drakkusshadows
      • 1 Year Ago
      Wow, Mazda makes some UGLY cars.
        EZen
        • 1 Year Ago
        @drakkusshadows
        Almost every auto reviewer says they have the best looking cars across all segments they compete in...
        Allch Chcar
        • 1 Year Ago
        @drakkusshadows
        They are not ugly. Opinions tend to be divisive and controversial but not ugly. I personally loved the Nagare style with the huge grin. It looks less derpy than the previous generation and not as evil or angry as Kodo.
      Satinder Anand
      • 1 Year Ago
      Mazda has begun to rock and roll again
      jonnybimmer
      • 1 Year Ago
      Easy to understand when considering how stellar their products have become in the last year or two. This is the kind of problems Mitsubishi could only dream about.
        Mondrell
        • 1 Year Ago
        @jonnybimmer
        What's upsetting to me is that Mitsubishi can get its lineup to par. Why they won't is beyond me.
      poopoohead100
      • 1 Year Ago
      See, you can make cars that are fun to drive and good looking while increasing sales at the same time. I hope this encourages all car companies to make their cars more fun to drive and good looking. Although the new 3 series proves that you can make a car uglier and less fun to drive while still increasing sales...
        kal_elkal
        • 1 Year Ago
        @poopoohead100
        They're fun to drive, good looking, AND they get some of the best mileage in their respective classes.
        mikeybyte1
        • 1 Year Ago
        @poopoohead100
        Oh I so agree on the 3 series!!!
      raughle1
      • 1 Year Ago
      In this day and age of badge-engineered-this and platform-sharing-that, it's great to see a little company like this engineer some great products all on its own. The engineering and design in their latest crop of cars can play with and even beat most of the big players. I cant help but think if they had the manufacturing advantages and dealership networks of the big players, some of these cars would be sitting at the top of the sales charts. Love a good underdog. I hope they have the resources to keep the new products coming.
        Greg
        • 1 Year Ago
        @raughle1
        Just to note, all of Mazda's new cars (besides the upcoming Miata) are built on the same platform. That has enabled them to cut costs enough to be profitable despite making nearly all their cars in Japan.
      NightFlight
      • 1 Year Ago
      Mazda is kicking ass and taking names at the moment. The new 6, CX-5, and 3 are easily the best vehicles in their segment and their hard work is paying off. All of the four local dealerships are hungry for more product because the vehicles arriving are already sold before they even get off of the truck. The dealership in Fairfax only has a handful of 6s and 3s currently, and most are used as demos. Many manufacturers wish they had Mazda's "problem".
        drew
        • 1 Year Ago
        @NightFlight
        I drove a 2014 3 at the Chantilly dealership and it's an awesome little car. I wouldn't hesitate to recommend it to anyone looking in that category.
      Ben
      • 1 Year Ago
      Probably the most boring article I have ever read, autoblog get some real stories!
      Steve
      • 1 Year Ago
      Demand is high for Mazda3, this is a great news considering how some people are only interested in driving mediocre cars. I got a chance to drive the Mazda3 and it felt even better than its predecessor. Mazda has done a fantastic job with this car!
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