• Image Credit: Wieck
  • Image Credit: Wieck
  • Image Credit: Wieck
  • Image Credit: Wieck
  • Image Credit: Wieck
  • Image Credit: Wieck
  • Image Credit: Wieck
  • Image Credit: Wieck
  • Image Credit: Wieck
The Datsun name may have long since been replaced by Nissan, but the old brand is making a comeback – in certain markets, at least. Nissan relaunched the Datsun brand in July as its new budget brand for developing markets with the debut of the Go hatchback, and has now followed up with the addition of the larger Go+.

Set to be built in Indonesia at Nissan's plant in Purwakarta, the Go+ debuts today in the capital of Jakarta as the second model in the new Datsun lineup. The seven-passenger minivan features flexible seating in a compact form 13 feet long, powered by an unspecified 1.2-liter engine mated to a five-speed manual transmission.

Nissan isn't saying much else about the model, but hopes the new Datsun twins will account for half of its sales in Indonesia within three years. The low price target for both models – set to come in at less than 100 million rupiah ($8,700) – ought to help it get there. The lineup is then scheduled to reach other markets, starting with India, Russia and South Africa next year.

Show full PR text
Sep. 17, 2013
Datsun Unveils All New Datsun GO+ and Confirms 2014 Line-up for its Return to Indonesia

- Datsun continues to unveil models developed for its key launch markets and introduces a second all-new car, developed for Indonesia - Datsun GO+
- Datsun confirms the introduction of another new model - Datsun GO to Indonesia in 2014
- Both distinctive and practical Datsun GO+ and agile Datsun GO will be priced below 100 Million Indonesian rupiah
- Datsun GO+ will create an all-new segment in Indonesia, being the only model with three rows of seats in this price range
- Both cars will be produced at Nissan Motor plant in Purwakarta, Indonesia

Jakarta, Indonesia - The Datsun brand is expanding its global footprint rapidly with today's world premiere of the all-new Datsun GO+ in Jakarta. Datsun also confirmed that the Datsun GO hatchback will become the second product in the brand's Indonesian range from 2014, with specific tailoring for the needs of Indonesian customers. Today's world premiere represents the Datsun model line-up debut in Indonesia.

"With the return of the Datsun brand, we are changing mobility. And we're ensuring greater access to the pride, independence and opportunities that car ownership provides. It's exciting to know that, for many Indonesians, the first new car they buy will be a Datsun," said Carlos Ghosn, Nissan Motor Co., Ltd. President and CEO, unveiling the cars.

The Datsun GO+ is a 5+2 MPV developed as a move-able cozy family lounge able to accommodate all family members in one car for the journey.

It is a modern distinctive car with sleek, dynamic silhouette and strong shoulder line. The clean and robust body styling will undoubtedly make it stand-out from the crowd. With its compact dimensions, the car is versatile and practical five-door three-row MPV with smart front-seating configuration. Depending on the family-customers' needs, the new Datsun GO+ will offer extra two seats in the back or an additional cargo space.

The car will be offered with Datsun Mobile Docking Station - the practical solution of smart-phones integration into the car.

The light-weight Datsun GO+ is equipped with a 1.2L engine and 5-speed manual transmission, tuned for fuel efficiency and good acceleration, whilst delivering agility on congested roads. And, its suitability for demanding city conditions is reinforced by its compact dimensions, with an overall length of 3,995 mm, width of 1,635 mm and a height of 1,485 mm. Its wheelbase is 2,450 mm, the key to its spacious interior.

The name of the car - Datsun GO+ - clearly highlights its membership of the new Datsun family, but at the same time refers to its extended capabilities.

Central to Datsun's philosophy is the principle that the cars' development and refinement is to be carried out by the engineers in the region following a careful study of the needs, lifestyle and driving patterns of local customers. The entire development process has been undertaken using the same processes and best practices to meet Nissan Motor's global technical standards.

By offering two models Datsun not only opens the door to personal mobility to a wide number of the up-&-coming families who will now be able to realize the dream of owning a new and modern car, but moreover creates a choice of practical 5+2 MPV or agile five-door hatchback without sacrificing any important features & qualities.

With launch of these two cars onto Indonesian market, the Datsun brand aims to account for up to 50% of the total Nissan Motor sales in 2016 in Indonesia and contribute to Indonesia's continued motorization and the governmental initiative aimed for boosting of domestic vehicles and components' production and introduction of accessible and eco-friendly cars in Indonesia.

Both cars will be priced below 100 Million Indonesian rupiah - a price point where very limited propositions exist at the moment.

As in all other markets where Datsun will be launched, the customers in Indonesia will get a worry-free ownership experience at competitive total cost, as well as accessible and transparent services.

Both Datsun GO and Datsun GO+ for the Indonesian market will be locally produced at the Nissan Motor plant in Purwakarta, 80 km east of Jakarta, Indonesia and will go on sale during 2014.

About Datsun
Nissan Motor Co., Ltd. announced the return of the Datsun brand, Nissan's third global brand, alongside Nissan and Infiniti, in March 2012. Datsun will provide a sustainable motoring experience to optimistic up-and-coming customers in high-growth markets. Datsun represents 80 years of accumulated Japanese car-making expertise and is an important part of Nissan's DNA. Datsun vehicles will start sales in India, Indonesia, Russia and South Africa from 2014.

About Datsun History
Datsun originated in Japan as DAT-GO (the DAT-car) almost a century ago in 1914. The word DAT means 'lightning-fast' in Japanese but is also a reference to the first letters of family names of the three financiers who supported the business at the time: Den, Aoyama and Takeuchi. Using the same logic, it was promoted as Durable, Attractive and Trustworthy, or DAT for short.

In 1933, Nissan's founding father Yoshisuke Aikawa took over the business with a vision of "mobility for all". The introduction of a light-weight, economical yet resilient car to meet the aspirations of young Japanese people in the early 1930s was named the 'son of DAT' - Datson - which later changed to Datsun. Local engineering and mass-production made the founder's dream a reality.

About PT. Nissan Motor Indonesia
Established in 2001, PT. Nissan Motor Indonesia operates in sales, distribution and official Nissan spare-parts, as well as after-sales service in Indonesia. PT. Nissan Motor Indonesia delivers a competitive range of products with the most comprehensive line-up segment with the sales accounted for 67,699 units in FY2012 ensuring a market share of 6,0%. PT. Nissan Motor Indonesia has 98 dealers across Indonesia planned to increase to 165 by 2016 and an assembly plant in Purwakarta, West Java with 90,000 units of annual production capacity, which will grow up to 250,000 annually by 2016, with the workforce expanding to 3,300.

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    • 1 Second Ago
      • 1 Year Ago
      A good looking car. I wonder how much it shared with the Dacia brand, since Nissan and Renault are pretty much the same company and both are making sure they have products for lower income people. And making cheap cars demands a lot of sharing of components. Too many manufacturers are insisting on going upmarket to find profits, at just the time when the bulk of middle class people worldwide are becoming cash strapped and in many cases looking for cheaper new cars Anyway, I like it. Small wheels probably mean a comfortable and quiet ride, and the interior looks to be very well laid out. Obviously other versions will doubtless get more stuff, like rev counters and rear electric windows, but if it is as well made as other Nissan products they have a total winner with this one.
        • 1 Year Ago
        My only concern is they're sacrificing safety too much. Lately, there are several high profile accidents involving cheap cars like this (vs BMW X5, Lancer etc), and you can guess the dead victims are the ones in those cheap cars.
          • 1 Year Ago
          yes and it also goes vice versa, the dacia made by renault which got 3 and 4 star rating in euro crash test, scoring higher than cars that cost alot more.
      • 1 Year Ago
      I like the simplicity of it. But how does one access the 3rd row? By climbing over the folded 2nd?
        • 1 Year Ago
        There are many ways. This is not the 1st 3 rows small car in the world.
      • 1 Year Ago
      Thought that was the new BMW we've seen spy shots of recently, Apocoplyse is coming.
      Felipe Politano
      • 1 Year Ago
      A seven seater the size of a Fiesta. Not a sedan, not a stretched body, but the actual length of a regular 5-door Fiesta. I guess I'd have to drive it from the third row in order to stretch my legs...
        • 1 Year Ago
        @Felipe Politano
        Typical oversized American.
        • 1 Year Ago
        @Felipe Politano
        Easy on the burger dude! not everyone in the world are XXXXL size. Most Asian and some European can fit in those so called "small" cars.
          • 1 Year Ago
          So all Americans are fat, and there are no tall people in Europe or Asia? False.
        • 1 Year Ago
        @Felipe Politano
        Have you ever seen how the people of India ride trains? Heck this car should be a 15 seater, all you have to do is add a roof rack.
      • 1 Year Ago
      It's amazing what practical, economical transportation solutions are available without onerous government regulations however well intentioned they may be. Add a minimum of 10k (hidden tax) to the price of any comparable car available in the US market.
      • 1 Year Ago
      reminds me somewhat of the old kia rondo
      • 1 Year Ago
      Something about this screams Volvo to me.
      Tunjung Utmoo
      • 1 Year Ago
      Nissan/Datsun launch this type of car in Indonesia to participate in a new controversial government policy dubbed as Low Cost Green Car (LCGC).controversial because streets of Indonesia's major cities has already been jammed badly,now with more people can afford to buy new car without simultaneously curb the sale of other type of car andadequate public transport system,people fear that traffic jam would become nastier
        Tunjung Utmoo
        • 1 Year Ago
        @Tunjung Utmoo
        Beside Nissan/Datsun,Toyota-Daihatsu launched Agya-Ayla,Suzuki launched stripped down version of Wagon R,Honda also launched a stripped down Brio called Satya they're all required to have engine below 1200 cc,fuel consumption at least 1 L/20 Km,locally sourced component of minimum 70%,low carbon emission
      • 1 Year Ago
      This isn't for Murica guys. Cost, simplicity, practicality, and reliability is key in their target market.
      • 1 Year Ago
      I sure hope these folks never see cars on TV... If so, they would have the right to ask; "How come we get the ugly one?" Plesant designs are no more expensive than sketching turds. Jim
    • Load More Comments

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