Watch this crash test of the Datsun Go, a small car sold in India, and you'll understand why the country has such a high rate of traffic fatalities.
There has been a steady march of progress in automotive safety over the years, evolving from the initial introduction of seat belts and padded dash surfaces to airbags and anti-lock brakes, and, more recently, to some of today's vehicles that actively try to avoid a crash. Unfortunately, knowing about all of that advancement only makes the incredibly poor performance of the Indian-market Datsun Go in a recent crash test by Global NCAP that much more terrifying to watch.
Nissan's plan for its reborn Datsun sub-brand just got a shot in the arm, as the emerging-market manufacturer has unveiled its first concept car since its resurrection back in 2012. Called the Redi-Go Concept, it looks like a high-riding version of Datsun's recently launched Go hatchback that's been fitted with a few concept car cues (not a bad thing).
The Datsun name may have long since been replaced by Nissan, but the old brand is making a comeback – in certain markets, at least. Nissan relaunched the Datsun brand in July as its new budget brand for developing markets with the debut of the Go hatchback, and has now followed up with the addition of the larger Go+.
Datsun, Nissan's new sub-brand for emerging markets, has announced plans to unveil its second model. Its first, the Go, was unveiled almost two months ago, and promised affordable, connected motoring for five in a handsome hatchback body. Datsun is following that up with a pair of new models for Indonesia.
In March of 2012, Nissan announced the return of its historic Datsun brand. Datsun used to represent the Nissan brand in a number of markets, but its badge hasn't been worn on a new model since 1981. In 2013, though, it has been relaunched as the Japanese manufacturer's budget offering in the emerging markets of India and Russia.