The next time you're waiting for a flight at Hartsfield-Jackson Atlanta International Airport, see if you can spot a Porsche Cayenne or Panamera zipping between aircraft on the busy tarmac. The high-performance German vehicles aren't there practicing for an upcoming autocross; they are tasked with whisking some of the airline's most important customers between flights so they can keep their busy schedules intact.

Launched nearly two years ago, the program has proven popular with the automaker, airline and passengers as all benefit from the unique arrangement. Atlanta-based Porsche is able to showcase its cars to Delta's frequent-flying Medallion members, the airline is recognized for providing unusual perks to its high-value customers and those fortunate enough to be surprised with a quick lift are able to make connections without a stressful run through the terminal. Based on its success, the airline is rolling our similar programs in New York, Los Angeles and Minneapolis this month.

And don't think Porsche is the only automaker working with an airline to entice its frequent flyers. Mercedes-Benz ran a program over the summer that offered purchasing and leasing incentives to MileagePlus Premier members of United Airlines, and the two are currently shuttling top fliers around Houston's George Bush Intercontinental Airport in the automaker's S-Class and GL-Class models.


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    • 1 Second Ago
  • 10 Comments
      breakfastburrito
      • 1 Year Ago
      Platinum members also get to kick a homeless person. Takes the edge off. Highly recommended!
      Rob Lewis
      • 1 Year Ago
      I smell advertisement all over this...
      Cruising
      • 1 Year Ago
      Seeing Delta L-1011's in my favorite Delta colors from the 90s with it's engine covers open was VIP for me as a child. I would trade in VIP ride for a detailed tour of any aircraft during heavy D checks or better yet take me in the Porsche to a MRO facility. (mmm D checks, Homer Simpson style drooling)
      diffrunt
      • 1 Year Ago
      One hasn't lived until one has experienced a mad dash, or two, between far apart concourses.
      Jelli Tomás
      • 1 Year Ago
      My 70-yr-old dad, who travels extensively has been enjoying this service for at least 18 months - maybe longer.
      sforza209
      • 1 Year Ago
      George Bush has an airport names after him? LOL
      NY EVO X MR GUY
      • 1 Year Ago
      Hey Porsche, I have a business that could use some product placement.
      comptr
      • 1 Year Ago
      Umm delta and Porsche has been doing this for over a year at Atalanta airport for delta diamond sky miles members.
        Carmaker1
        • 1 Year Ago
        @comptr
        Also, even Air France does this at Paris CDG. When I went for the 2012 Auto Show last October, I was driven in a Infiniti FX30d from the Premiere lounge to the plane to board. I have to wonder if this is only offered on A380 flights between Paris and major SkyAlliance hubs. My mother and grandmother who together connected through CDG recently, claimed they didn't receive such treatment and boarded at the gate instead.