The Ford Fusion may already beat the Toyota Camry in terms of models offered, transaction price and sales increase so far this year, but if the Fusion wants to make a run at the title of best-selling car in the US, Bloomberg reminds us that volume is key. Opening a second production line at the Flat Rock, MI assembly plant will reportedly allow Ford to produce around 350,000 Fusions annually, which compares Toyota's ability to crank out 475,000 Camrys and Honda's capacity to build around 450,000 Accords.

For the Fusion, that's an extra 100,000 units compared to the car's current pace, and the article adds that the Fusion is "Ford's best shot" to regain the passenger car sales crown – a title it (or any other US automaker, for that matter) hasn't held since the mid-1990s. Despite hiccups with recalls and fuel economy numbers, the Ford Fusion is still red hot when it comes to sales. Fusion sales are up 13 percent so far this year (compared to a 0.6 percent decrease for Camry), and its average transaction price of $26,343 is about $2,300 more than its rival from Toyota.

The Fusion's popularity has helped Ford improve its sales in California; the Dearborn-based automaker has a market share of 18 percent in the state, which is just a fraction of a percentage behind Honda. And this popularity should continue as Ford ups Fusion production and expands the model lineup even further for 2014 with a new 1.5-liter EcoBoost engine soon to become an option.


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  • 74 Comments
      James
      • 1 Year Ago
      Who is Ford going to sell Fusions to? Rental companies? Real people are swell aware of the reliability and quality problems in Ford brands. Consumer Reports ranks the Ford brand in near last place. Toyota is near the top. In fact, more people are getting it. Toyota outsold Ford last month. Ford must think the public are a bunch of idiots, Ford thinks they can sell a vehicle with reliability and quality problems for a higher price than Camry.
        • 1 Year Ago
        @James
        [blocked]
          James
          • 1 Year Ago
          Sorry. Ford has a problem that has been documented by Consumer Reports. And, Consumer Reports has document problems with Ford transmissions, ecoboost engines that don't work as well as normal engines from Toyota and Honda, as well as the problems you cite. Ford must think we are idiots ... inflated sticker prices with useless technology and reliability problems. East coast and west coast people avoid Ford. Usually, a new Ford on the road is a rental. Ford must be counting these rentals for their market share figure.
          Smilez1105
          • 1 Year Ago
          James, I don't know where to start with that idiocy you just babbled. So I'll leave it to everyone else. I'm sure there's a line.
          nsxrules
          • 1 Year Ago
          James, you are 100% correct. Laser just hates that Toyota dominates in their field.
          James
          • 1 Year Ago
          Most have figured out that the Toyota recall was nothing but a smear by the Obama administration on behalf of the unions which supported Obama. NASA found nothing wrong with Toyota.
          john96xlt
          • 1 Year Ago
          James, who are you trying to convince? Us or yourself. Either way, FAIL.
          Dean Hammond
          • 1 Year Ago
          wowsers james, are simplistic people like Bananas? do you Aaron, Carlotta, to mention a few hang artound in a bunch and just unlease unsubstatiated crap whenever Ford pops up in a blog????? SERIOUSLY....
        • 1 Year Ago
        @James
        [blocked]
          Dean Hammond
          • 1 Year Ago
          well, there gos Carlottas last thread of credibility......
      Mike
      • 1 Year Ago
      Ford may challenge numbers, but they'll never build the quality that is Camry.
        • 1 Year Ago
        @Mike
        [blocked]
      John Reid
      • 1 Year Ago
      Quality not quantity. Work on the eco engine that catches fire, fuel leaks, steering gear recalls. At least the Camry only had one problem.
      rjwatsonmotors
      • 1 Year Ago
      Jump me if you like. That's ok. But the sun is setting on the (supposed) Toyota empire. That's a fact.
        mchica
        • 1 Year Ago
        @rjwatsonmotors
        Would that be the Toyota empire that is currently the #1 seller in the World and has the #2 selling nameplate right here in the US?
        • 1 Year Ago
        @rjwatsonmotors
        [blocked]
        • 1 Year Ago
        @rjwatsonmotors
        [blocked]
      • 1 Year Ago
      [blocked]
        • 1 Year Ago
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      • 1 Year Ago
      [blocked]
        john96xlt
        • 1 Year Ago
        Dude, the Hermosillo plant responsible for Fusion and MKZ production is running as fast as it can. That plant also builds cars for South America, where Fusion is selling extremely well as well (you'd be shocked to see transaction prices in Brazil). Ford has several plants able to produce F-150s, and has had to add a third shift at Kansas City to keep up with demand. Your theory also goes flat when you consider WHY Ford would say that they're ramping up production when they (according to you) don't need to. Why would they do that? You just can't handle it that the demand is there (and increasing) for Fusion (and Fords in general) while it's slipping for Camry. So.......are you stupid or are you just a liar?
      • 1 Year Ago
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      ishmaelcrowley
      • 1 Year Ago
      In a few years the Camrys will still be on the road, while the Fusions will join the Granadas in the junkyard.
        404 not found
        • 1 Year Ago
        @ishmaelcrowley
        Best thing to do is to get rid of it just before the warranty ends.
      Andy Smith
      • 1 Year Ago
      Ford, (in the hands of Mulally), is doing a hell of a job. I'd love to see them back in top place. Can't wait to see the new Mustang!
      Brodz
      • 1 Year Ago
      This is Ford's mission now, quantity, not quality.
      amerifight
      • 1 Year Ago
      the Camry and Accord are both good cars that have a good reputation, The Ford Fusion is the best looking (in my opinion) and its pretty cool that you can get a turbo 4, hybrid, or plugin hybrid. Ford is on the right track. Honda and Toyota are for the first time being challenged.
        • 1 Year Ago
        @amerifight
        [blocked]
        mchica
        • 1 Year Ago
        @amerifight
        Nah, the Nissan Altima made a good run at both of them starting in 2004, even outselling both for a few months over that time. For arguments sake, the Hyundai Sonata took a good run at them with the current design but died off quickly when suspension issues and quality issues started to surface. Don't get me wrong the Fusion is a serious challenger, but I don't forsee it outselling either of them for a while unless the typical Camry or Accord stopped being so easy to get 200 relatively trouble free miles out of. The Fusion is still undetermined on that account.
      Chineywhale
      • 1 Year Ago
      Toyota give consumers the features they value. That\'s why they sell. For example, a 6.1 inch screen for the radio is standard amoung the entire Camry line up. I value that, I don\'t have to get navigation or Mytouch to get a larger legible screen. If you don\'t pay up for the MyTouch in Ford, the center dash looks hideous with lots of small buttons and a little screen. Most people don t want the added cost or complexity of the Mytouch system. As far as the drivetrain, the Fusion may offer a more fancy engine or more gears...but it really doesn\'t net to much. The premuim eco boost engine offers only 2 mpg more on the highway than a Camry and the volume base engine is actually 1 mpg down on the Camry. Only 2 more mpg with DI, turbo charging, and all that other fancy technology!? The whole point of any business is to know your customers and what they want and not jack up the price with technology that most consumer simply don\'t value.
        Andy Drake
        • 1 Year Ago
        @Chineywhale
        That may be true to a point but some people want a car with at least somewhat of a soul. The Camry has about as much of a soul as a ginger kid...
          404 not found
          • 1 Year Ago
          @Andy Drake
          I'm looking at neither the Camry or Fusion for a car with somewhat of a soul. lol
          mchica
          • 1 Year Ago
          @Andy Drake
          Meh, they're midsize family sedans. You want soul, buy a 3-series.
          • 1 Year Ago
          @Andy Drake
          [blocked]
        carlotta
        • 1 Year Ago
        @Chineywhale
        Actually, the Ecoboost engines get worse mileage than competitors, Consumer Reports and this blog have reported that many times.
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