2012 Toyota Prius Plug-In
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In an apparent shot back at Ford's increasing market share of electrified vehicles and claim that it accepts more Prius trade-ins for its own hybrids than any other car, Toyota has flexed a muscle and played the numbers game to put the Blue Oval in its place.

Leaning on its hybrid market dominance in California, the Japanese automaker stated that six out of 10 hybrids sold in the Golden State are Toyota models. And it keeps coming: Year-to-date through May 2013, Toyota sold five times more hybrids than Ford. One of every two hybrids in California is a Prius model. In addition, Toyota notes that it has sold 1.5 million Prius vehicles in the US, 90-percent of which are still on the road today.

Want more? We'll let Bill Fay, Toyota's group vice president and general manager of sales lay the smack down:

"The hybrid industry has become competitive, but our wide range of hybrid vehicles continue to deliver high value and strong attributes to both new and loyal customers. With sales of 5.3 million hybrids globally and over two million in the US, we are the undisputed leader in hybrid vehicle technology and remain committed to building on our momentum and growing the acceptance of hybrid technology throughout the US."

And to think Toyota and Ford just ended their collaboration to make hybrid trucks together.

On one hand, those are indeed very impressive statistics, but there's a flip side, as well. Hybrids still aren't a factor for most American new car buyers, and, as of 2012, only about 3.3 percent of new cars sold in the US were hybrids, of which California sales would clearly represent an inordinately large percentage. So while Toyota may be looking to take upstart Ford to the gas-electric woodshed, it's clear larger struggles remain on the road to hybrid acceptance.

UPDATE: A previous version of this article incorrectly stated that "If 6 out of 10 Toyota hybrid sales come from California, that's more ammunition that hybrids still aren't a factor for most American new car buyers." The text has been corrected. The headline has also been changed from "Toyota sells six of 10 of hybrids in California."
Show full PR text
Toyota Leads the Charge in Hybrid Technology with Steady Popularity in California

Toyota Hybrids Maintain Over 60 Percent Market Share in California Since 2008

TORRANCE, Calif. (July 29, 2013) – Californians prefer Toyota hybrids over those of any other automaker as the brand continues to outsell its competition. In California, approximately six out of 10 hybrids sold are Toyota hybrids (61 percent market share). Despite tougher competition in the hybrid segment, Toyota's hybrid leadership remains unmatched.

"The hybrid industry has become competitive, but our wide-range of hybrid vehicles continue to deliver high value and strong attributes to both new and loyal customers," said Bill Fay, group vice president and general manager of Toyota Motor Sales, USA, Inc. "With sales of 5.3 million hybrids globally and over 2 million in the U.S., we the are undisputed leader in hybrid vehicle technology and remain committed to building on our momentum and growing the acceptance of hybrid technology throughout the U.S."

According to data from R.L. Polk capturing registration year-to-date through May 2013, Californians bought five times more Toyota hybrids than its nearest competitor, Ford. General Motor's Chevrolet brand came in third with six percent.

In a state known for environmental leadership, an overwhelming number of Californians turn to Toyota hybrids to deliver cleaner mobility, reliability and real-world fuel savings. In fact, registration data year-to-date through May 2013 shows Californians bought more Toyota hybrids than Ford sold passenger cars within its entire line-up.

Toyota established its leadership in hybrid technology in the U.S. in 2000 with the introduction of its first generation Prius. In 2012, Toyota expanded the Prius from one model to four, which continues to bring new buyers into the market. The Prius family was the number one selling vehicle in California in 2012. Today, one out of every two hybrids in California carries the Prius name.

Since introducing the Prius to the U.S. market, Toyota has produced a total of six other hybrid models for the region, including Camry, Highlander and Avalon. Over the past decade, Toyota has sold nearly 1.5 million Prius vehicles in the U.S., and more than 90 percent are still on the road today. Toyota also offers customers a Prius Plug-In hybrid in 15 states, and features six hybrids in its Lexus line-up, Toyota's luxury division. Worldwide, Toyota has 18 hybrid vehicles spanning more than 30 markets.

Globally, Toyota hybrid vehicles have resulted in approximately 34 million fewer tons of CO2 emissions than those emitted by gasoline-powered vehicles, and have saved their owners more than 3 billion gallons of gasoline.

Toyota remains on track to offer 18 new or redesigned hybrid models globally by the end of 2015.

Toyota will be hosting an event at the end of August in Ypsilanti, Mich. The exclusive event will be the first gathering of the global hybrid vehicle line-up, and will focus on the past, present and future of Toyota's hybrid commitment.


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    • 1 Second Ago
  • 107 Comments
      Ryan
      • 1 Year Ago
      Huh? the article first says that 6 out of 10 hybrids sold in California are Toyota models. The author then goes on to comment that "If 6 out of 10 Toyota hybrid sales come from California, that's more ammunition that hybrids still aren't a factor for most American new car buyers". Who said 6 of 10 toyota hybrids are sold in California? There is a big difference between saying that 60% of hybrids sold in California are Toyotas and saying that 60% of Toyota hybrids are sold in California....
      EZEE
      • 1 Year Ago
      Well....Ford has been seriously in the market, with multiple vehicles and their first deducted hybrid for a year, and sales are up well into the double digit range. Would anyone expect ford to win the crown the first year? Yes, Toyota is king, but there is a viable alternative now in about every segment. Lets see if it is 60% in 3 years.
      Patrick Keller
      • 1 Year Ago
      Hey Damon, you wanna delete the entire last paragraph of your writeup since you can't read?
      Master Austin
      • 1 Year Ago
      If Toyota has to talk about it and defend themselves, chances are they are concerned.
      domingorobusto
      • 1 Year Ago
      Ford was just saying that their market share is increasing and that they usually get Prii in trade for their hybrids, which makes sense when a current hybrid owner is far more likely to look at another hybrid than someone who is coming from a non-hybrid vehicle. Hardly "taking them to the woodshed".
      bullitt2605
      • 1 Year Ago
      This is off set by the Laguna beach population as every 6 out of 10 drivers own a Range Rover.
      Avinash Machado
      • 1 Year Ago
      Who writes your headlines?
      Bruce Lee
      • 1 Year Ago
      You guys need help with your reading comprehension, nowhere does it say that six in ten hybrids are sold in California, something that's clearly not true. Where did you learn to read???
      • 1 Year Ago
      [blocked]
        The Wasp
        • 1 Year Ago
        "Real greenies" don't do it to save money -- they do it to save the planet. I personally am more interested in having an efficient car to save money rather than other causes.
        Pandabear
        • 1 Year Ago
        You obviously don't live somewhere with $4/gallon gas and 100 miles commute every day. Those who live locally pay $500-800 for a house so a hybrid is actually pretty cheap in comparison.
        • 1 Year Ago
        [blocked]
          • 1 Year Ago
          [blocked]
        • 1 Year Ago
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          • 1 Year Ago
          [blocked]
      normc32
      • 1 Year Ago
      Land of fruits & nuts prevails!
        Mark Schaffer
        • 1 Year Ago
        @normc32
        Only a crank would make such a stupid generalization.
          EZEE
          • 1 Year Ago
          @Mark Schaffer
          I know, he must be one of those dumb southern relative marrying pickup truck driving gun shooting renecks!
      icemilkcoffee
      • 1 Year Ago
      And unlike Ford, Toyota doesnt have to lie about its gas mileage to fool the customers to buy their hybrid cars.
        Dean Hammond
        • 1 Year Ago
        @icemilkcoffee
        actually thats incorrect....there was a class action against toyota for their claims as well and they changed their numbers.........OH SAY IT ISNT TRUE............ Initiative Legal Group LLP, Stephen Gamber. They are putting together a class action lawsuit against Toyota which claims in their suit that Toyota \"failed to disclose that the Prius attained significantly lower fuel economy under real world driving conditions than expected by consumers.\".....cant be true though can it Ice/ WMB?....why, because its Toyota or because you have awfully short memories?.....and that must also mean the people OBTAINING the mileage must be A) liars or B) ignored...SHOE< MEET OTHER FOOT> Read more: http://priuschat.com/threads/prius-lawsuit.63044/#ixzz2afXTeqGM Follow us: @PriusChat on Twitter | PriusChat on Facebook
          • 1 Year Ago
          @Dean Hammond
          [blocked]
          Dean Hammond
          • 1 Year Ago
          @Dean Hammond
          lol, may I also remind you WMB and Ice, Im NOT the one that bought Ford into the discussion, it was icemilkcoffee straight away...couldnt contain the hater bottled up inside I guess....funny, sad, but funny....
          Dean Hammond
          • 1 Year Ago
          @Dean Hammond
          actually WMB its NOT about Fords mileage, you and icemilkcoffee opened that can of worms for some unbeknownst reason...please recheck the title, I beleive its about Toyotas sucess in hybrids...but please correct me if Im wwrong...
          Dean Hammond
          • 1 Year Ago
          @Dean Hammond
          and WMB, Im not defending, if you show ACTUAL proof I\'ll be in your court, you HAVENT, you CANNOT, and probably WONT be able to...but continue the witch hunt in a seriously presumptive manner.....PS, Toyota SETTLED on their sudden acceleration...were they guilty?....little damning isnt it....or was it cheaper to settle?......
          Dean Hammond
          • 1 Year Ago
          @Dean Hammond
          there actually was WMb, but it was a while ago and Toyota actually changed their EPA numbers as a reaction....seriously though, theres a class action lawsuit on everything isnt there?...seems that way at least....and very fwew see fruition...and WMB, thx for just being a spiteful a$$..please grow up...if you want me to pull Toyota class actions suits, just say the word....must mean every accusation is true though huh?...well to you and a few others that frequent the sand box...me, Id rather see the confirmed results....repeat...CONFIRMED results...
          Dean Hammond
          • 1 Year Ago
          @Dean Hammond
          lets see, Prius...class action, HID headlights??? seat belts???? sudden acceleration???? rest my case...the mileage snafu was a while ago....any of them true, I dont know, but just because there WAS lawsuits means nothing....barring idiots on both sides stating it MUST be true or not...WITHOUT proof either....
          • 1 Year Ago
          @Dean Hammond
          [blocked]
        Dean Hammond
        • 1 Year Ago
        @icemilkcoffee
        oldie, but goodie, and long forgotten....but apparently toyota dont play that game.......right Ice?....While Toyota Prius and Honda Insight owners understandably blame the manufacturer for overstating mileage claims, experts say the blame really lies with the Environmental Protection Agency (EPA) and its 19-year-old fuel efficiency test. Consumer Reports has found that hybrid cars get less than 60 percent of EPA estimates while navigating city streets -- the Civic Hybrid averaging 26 mpg in the city, the Toyota Prius 35 mpg, much less than their respective EPA estimates of 47 and 60 mpg. Highway mileage is typically closer to EPA estimates. A big part of the problem is that the 19-year-old EPA tests use vehicle emissions to derive an estimated fuel-efficiency rating. Since the hybrids produce very low emissions, the test doesn\'t measure their real-world fuel consumption accurately.
          Dean Hammond
          • 1 Year Ago
          @Dean Hammond
          chrysler will have some nice stuff coming...specifically Alfa based....
          • 1 Year Ago
          @Dean Hammond
          [blocked]
      mylz
      • 1 Year Ago
      "we are the undisputed leader in hybrid vehicle technology" Actually no Toyota you are not. you use ancient technology and are far behind. Your Lithium plug in Prius can go 13miles while the volt goes 40... you went to tesla to help with the rav4 ev. shut your mouth
        Pandabear
        • 1 Year Ago
        @mylz
        For the price they sell it is not bad, who else have a small budget hybrid competing with Prius C?
        mapoftazifosho
        • 1 Year Ago
        @mylz
        How many Volts were sold compared to the Prius? Isn't the Prius like...half the cost? Don't throw stones unless you're truly winning...
          icemilkcoffee
          • 1 Year Ago
          @mapoftazifosho
          He is comparing with the plug-in version of the Prius, not the standard non-plug-in Prius. The price is comparable to the Volt.
          • 1 Year Ago
          @mapoftazifosho
          [blocked]
        majortom1981
        • 1 Year Ago
        @mylz
        The prius has smaller batteries though.
        Rob J
        • 1 Year Ago
        @mylz
        I was unaware that the Rav4 EV was a hybrid... You need to work on your reading comprehension. And you are basing the fact that they put a larger, more expensive, battery in the Volt and that makes it a better car? Toyota put a small battery in the Prius plug in to keep cost down because that is how they wanted to sell it. Not that it matters since the Prius is still the most economical choice for most people. Hence why it sells so well.
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