Nissan is up to something. The company announced pricing for the 2014 Nissan 370Z, 370Z Nismo, and 370Z Roadster, which isn't out of the ordinary. What is, is that the standard, hardtop 370Z has received a $3,130 reduction in price for 2014. The upmarket Touring model, meanwhile, has been dropped $2,550.

That means, excluding the $790 for destination and handling, a base, six-speed manual 370Z is only $29,990. That is an excellent deal. Adding an automatic will bump the price to $31,290, while the Touring model starts at $35,270 for DIY shifters and $36,570 for autos. The top-of-the-range Nismo runs $43,020. The Roadster, meanwhile, starts at $41,470.

So what does this mean in the grand scheme? Automakers don't just slash $3,000 off the price of a desirable sportscar because they're feeling generous.Could this be a move to clear out stock before a replacement to the current Z arrives?

The current car, codenamed Z34 by Nissan, has been on sale since 2009 and was refreshed not so long ago. With the 2014-2015 auto show season about to kick off, clearing out parts and inventory by slashing prices could be a precursor to the debut of the Z35 later this year, or in early 2014. That said, there's been precious little information about from spy shooters or internal sources on the next Z. Only time will tell if our guessing is correct. But hopefully, we'll have our answer in the not-so-distant future. Read the Nissan press release, below.
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NISSAN ANNOUNCES U.S. PRICING FOR 2014 370Z COUPE, 370Z NISMO AND 370Z ROADSTER

370Z Coupe starting M.S.R.P.* reduced by $3,130 USD
370Z NISMO and 370Z Roadster pricing unchanged
370Z NISMO features new NISMO design theme with unique exterior and interior accents


NASHVILLE, Tenn. – Nissan North America, Inc. (NNA) today announced U.S. pricing for 370Z Coupe, 370Z NISMO and 370Z Roadster, which are on sale now at Nissan dealers nationwide. The starting Manufacturer's Suggested Retail Price (M.S.R.P.) for the 370Z Coupe has been reduced $3,130 USD and $2,550 USD for the 370Z Coupe Touring grade.

The M.S.R.P. reductions on 370Z Coupe increase its competitiveness in the growing sports car marketplace. This spring, Nissan repositioned the price on seven core models with an aim to broaden the reach of customer consideration during online shopping and research. Prices for the revised 2014 370Z NISMO and 2014 370Z Roadster remain at 2013 model year levels.

The Nissan 370Z Coupe continues to offer extraordinary performance, design and an unmatched heritage as one of the most iconic sports cars in automotive history. There are no significant product enhancements for 2014. The 2014 370Z NISMO has been revised to follow the new NISMO design theme with distinctive new exterior and interior accents. Enhancements include new dark gray coloring for the front and rear fascias, lower side sills, side mirrors and NISMO rear spoiler, with each element (except side sills) featuring NISMO-style red pinstripe accents. Interior enhancements include the addition of a new steering wheel with Alcantara® appointments and red accents and a red NISMO tachometer. The 370Z NISMO continues to offer 350-horsepower 3.7-liter V6, close-ratio 6-speed manual transmission, sport-tuned suspension and brakes and 19-inch forged aluminum-alloy wheels.

Like the 370 Coupe, the 2014 370Z Roadster offers unique design, performance and value – with the added exhilarating sensory experience of an advanced fully automatic convertible top. Complete details on all 2014 Z® models are available at nissannews.com.

Manufacturer's Suggested Retail Prices* (MSRP) for the 2014 Nissan 370Z Coupe include:

370Z Coupe 6MT $29,990 USD
370Z Coupe 7AT $31,290 USD
370Z Coupe Touring 6MT $35,270 USD
370Z Coupe Touring 7AT $36,570 USD
370Z Coupe NISMO $43,020 USD
Destination and Handling $790.

Manufacturer's Suggested Retail Prices* (MSRP) for the 2014 Nissan 370Z Roadster include:

370Z Roadster 7AT $41,470 USD
370Z Roadster Touring 6MT $44,170 USD
370Z Roadster Touring 7AT $45,470 USD
Destination and Handling $790.