Infiniti is preparing to roll out its hotly anticipated 2014 Q50, a car that not only ushers in a new alphanumeric naming strategy, it ostensibly replaces the G37 as the brand's bread-and-butter sport sedan. That will happen, but not in the short-term, as the G37 will continue to be manufactured and sold alongside the Q50, at least for the rest of this year.

Infiniti spokesman Kyle Bazemore has confirmed to Autoblog that a decision is pending on how long to extend the G37 sedan's production run. "We're taking Q50 up a little bit, and that allows us to keep the G Sedan in the lineup... It [Q50] certainly started as a replacement, but it ended up being much more than that." Confusingly, Infiniti has already announced that the Q50 is to start at $37,605 (including $905 destination charge), yet the 2013 G37 is more expensive, starting at $38,255 delivered according to Infiniti's consumer website. Thus, a price drop on the G37 is likely coming in short order.

So why hold on to the older model? With the Q50 launching exclusively with V6 and Hybrid models (a turbo four and diesel are said to be in the cards down the road), Infiniti evidently feels it is risking leaving lower-end sales on the table. "There's a lot of movement with the [BMW] 320i and such, and this allows us a two-tier strategy to compete," says Bazemore. Keeping the G37 on tap at a lower price for fleet sale duty may also serve to protect the Q50 as it establishes itself on the market.

For the moment, Infiniti is still determining whether to continue G37 sedan production beyond the 2013 model year, and some of that may depend on the arrival time of its new entry-level front-wheel drive model, expected to be dubbed Q30. A decision is likely to be made over the next few weeks. Adding to the confusion, the existing G37 Coupe and Convertible will be immediately rebranded as the 2014 Q60 Coupe and Convertible, even though they won't be based on the new Q50.


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  • 72 Comments
      jf.bouchard
      • 1 Year Ago
      SO QONFUSED
      jamboarder
      • 1 Year Ago
      Geez.... I'm a former G37 fan but this is looking like How To Confuse Your Customers 101.
      Tina Dang
      • 1 Year Ago
      Extremely confusing for absolutely no reason
      Judah Richardson
      • 1 Year Ago
      OK WTH is Infiniti thinking? I give up. Anyone have a clue?
      KAG
      • 1 Year Ago
      I saw a Q50 last week on the road, good looking car. I don't understand the new Q names, but at least new cars.
      1STH
      • 1 Year Ago
      LOL. what an idiotic strategy.....
      chonnes
      • 1 Year Ago
      Speaking as a professional automobile marketer: This is a mess.
      SethG
      • 1 Year Ago
      This reminds us of two things. First, Infinit's decision making is just as bad as we thought. Second, the importance of offering cars at different price points is so much stronger than the importance of offering cars that meet different needs. Infiniti will effectively be selling two cars, side-by-side that target exactly the same segment of the market but will price them differently. This mentality is confirmed when you walk into a car dealer and they typically ask "how much can you spend a month?" before "what are your transportation needs?"
      Henry
      • 1 Year Ago
      Here we go again. Infiniti like I said before is on a slippery slope to nothingness. You have brands that took many years to build, particularly the "G" moniker, and you want to destroy it. For what? Does the person heading the Infiniti as a luxury brand even care? It seems to me that this individual is more of "poison pill" sent to unwind what little Infiniti gained in the luxury arena within the last few years. Or dare I say, a hatchet man? I feel sorry for Infiniti and my heart bleeds for what what's about to happen to it.
      NICE FOCKING CAR
      • 1 Year Ago
      The Q50 isn't supposed to be out yet? Our local dealer has LINES of them.
      TrueDat
      • 1 Year Ago
      so confusing.. lol.. and people thought Lincoln nomenclature was confusing :/
      oRenj9
      • 1 Year Ago
      Good job throwing away your most well established brand, Nissan. I'm sure the people behind this idiotic decision received a hefty bonus for their stupidity as well. Also, the pinch, I hate the pinch.
        Cyrus Brooks
        • 1 Year Ago
        @oRenj9
        Exactly Infiniti has pissed away the brand equity they built up with the G series, which is their strongest product. Everything else they sell is utterly forgettable.
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