Ford took the wraps off its refreshed Fiesta at the Paris Motor Show, but we'll have to wait to see our version of the car debut in Los Angeles a little bit later in the week. Until then, Ford has made it official that the 2014 Fiesta will be available with the MyFord Touch infotainment system. Differing from the global version of the new Fiesta unveiled in September, we can see that the US interior will get a much larger screen and fewer center stack buttons and controls.

Differing from the global version of the new Fiesta unveiled in September, we can see that the US interior will get a much larger 6.5-inch screen and fewer center stack buttons and controls. This new display should be far more attractive than the red-tinted display in the current Fiesta. For Fiesta buyers, MyFord Touch will be an optional upgrade from the Sync system, and it will offer features such as Bluetooth connectivity and voice recognition. While Ford is still working on perfecting the operation of its MyFord Touch, the latest version is simpler to use than the system's original software.

Ford has yet to announce pricing for the 2014 Fiesta or the car's MyFord Touch. Scroll down for more details on the new Fiesta's MyFord Touch.
Show full PR text
New 2014 Ford Fiesta Adds MyFord Touch with Improved Voice Recognition, Navigation and Phone Pairing

-2014 Ford Fiesta comes to market with the most comprehensive suite of in-car connectivity technology features available in a small car: SYNC® with MyFord Touch® featuring a new 6.5-inch LCD touch screen

-The technology is driving up purchase consideration and appeal of Ford products, proven by internal data showing new vehicles ordered with MyFord Touch exceed expectations

-Ford continues to improve MyFord Touch with new capabilities and features including more natural and accurate voice recognition, simpler Bluetooth® phone pairing and better navigation controls

LOS ANGELES, Nov. 26, 2012 – The latest trend in consumer electronics is the miniaturization of the gadgets we love, while packing them with even more performance such as a razor-thin phone that doesn't bulge in a pocket, smaller tablets that can be held with one hand, or music players that can be worn on the wrist. Ford is following suit, and beginning next year it will offer MyFord Touch® with a new 6.5-inch LCD touch screen available on the 2014 Ford Fiesta.

"Technology features are important to all of our customers including small car buyers, and MyFord Touch continues to drive up purchase consideration of our vehicles," says Michelle Moody, Ford cross-vehicle marketing manager. "MyFord Touch is appealing to customers, as it consistently ranks among the top 10 purchase considerations with new owners. We're excited to bring it to the small car segment, where it will really help Fiesta stand out from the crowd."

The migration of this technology comes right as Ford hits the five-year anniversary of its award winning SYNC® in-vehicle connectivity system; more than 5 million cars and trucks have been sold with the system. Ford first launched SYNC on the 2008 Focus, then its smallest and most affordable car. Now, unveiling MyFord Touch for Fiesta cements Ford's commitment to making technology affordable and accessible to everyone.

"We are seeing strong brand lift from MyFord Touch amongst in-market shoppers, with 65 percent of those intending to purchase a vehicle reporting SYNC definitely plays a role in their purchase consideration," says Moody. "Take rates for MyFord Touch on new vehicle orders, such as the 2013 Escape and Fusion, continue to outpace our internal projections. We expect the same trend for Fiesta."

Besides the new MyFord Touch 6.5-inch touch screen, the 2014 Fiesta will launch with the
latest SYNC software that adds new features including:

Simplified Bluetooth® phone pairing: When pairing, the driver simply has to hit "OK" if the
PIN on the phone and touch screen match each other
More natural voice recognition: Drivers can now simply say "Play " when requesting
a specific artist, song, album or genre of music (i.e. "Play jazz" versus "Play genre jazz")
Improved voice recognition accuracy: The latest version of Nuance's speech software,
VoCon® 3200 v4.2, improves overall voice recognition performance







For news releases, related materials and high-resolution photos and video, visit www.media.ford.com.



Flattened audio command structure: At any time, drivers can say the station frequency, "AM
760," or the official name of the Sirius station, like "CNN," to tune in; drivers no longer need
to say "Radio" or "Sirius" to indicate their desire to listen to those audio sources
Simplified navigation controls: The destination entry screen has been improved to help
make it easier to enter an address



With MyFord Touch, Fiesta drivers will be able to stay connected to their lives, easily getting the
information and entertainment they want while keeping their hands on the wheel and eyes on
the road.

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or
distributes automobiles across six continents. With about 172,000 employees and 65 plants worldwide,
the company's automotive brands include Ford and Lincoln. The company provides financial services
through Ford Motor Credit Company. For more information regarding Ford and its products worldwide,
please visit http://corporate.ford.com.


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    • 1 Second Ago
  • 44 Comments
      Muttons
      • 2 Years Ago
      The cover picture seems to be the NA Focus. I can tell because it shares things with the NA only instrument panel we get here. All the other pics are the Euro interior. The cover pic is also a Sony branded version and does not have touch buttons, just like the Focus.
        dohc73
        • 2 Years Ago
        @Muttons
        Yeah, I think you're right. I don't think the NA version will look as swanky as the Euro version either. It's seen as a different car in Europe and if I lived there, I'd probably need a kitted-out small car like this too, but I don't think I'd do a Ford, not with all those other awesome hatchbacks that are offered there that America will never see. Maybe a Renault or Peugeot
          DeathKnoT
          • 2 Years Ago
          @dohc73
          I know this may sound crazy. But, the hatches aren't as cool when you have 20 on the same block all in silver paint. That was my European car experience.
      That Guy
      • 2 Years Ago
      And with that, a mediocre car gets far worse. The Fiesta is an awful car. Too small, no power, terrible looks, a very poorly designed interior, etc. I would never want to drive a cheap tin can like that.
        RGT881
        • 2 Years Ago
        @That Guy
        Then what would you take in its segment? Mazda 2? Nissan Versa? Chevy fka Daewoo Aveo? Fiat 500 which is a lot more expensive? For what it costs Fiesta is a terrific little car. Underpowered yes, but certainly not a tin can as you have mentioned it.
        protovici
        • 2 Years Ago
        @That Guy
        UNDER POWER?!?! People dont buy this car to break land speed records in or who is faster from light to light! Idiotic comment. Last time I checked these type of cars were designed to be cheap on gas and for a market segment that could afford these. Why does everyone value a piece of transportation based on how fast or other stupid means? How about the functionality or reliability..... Wait.... I forgot I live in America. But hey at least we have hundreds of cars to pick from. God bless the USA.
          DeathKnoT
          • 2 Years Ago
          @protovici
          I couldn't agree more. Who cares how fast it goes. I don't race with my car well ever. We do have many choices here for cars. Most don't understand. Go to Europe you will hate cars in about a week. No variety among what everyday people drive, and diesel losses its cool when every car you see is diesel.
        Lachmund
        • 2 Years Ago
        @That Guy
        oh...that guy again
        ebn.hahn
        • 2 Years Ago
        @That Guy
        That Guy "the realist" is at it again.. OK Realist, tell us about the Fiat 500, Chevey Sonic, Toyota Yaris, .. Are they much bigger and roomier!!???
      Diz
      • 2 Years Ago
      Only the technically incompetent hate MFT, a group that includes my 83 year old mother. For them, there is always GM.
        Famsert
        • 2 Years Ago
        @Diz
        I'm very technically competent and I hate MFT. It's extremely slow. Touch interfaces are fine if they are done well.
        Brian
        • 2 Years Ago
        @Diz
        Have you ever driven a car with this type of interface? It's dangerous and not the way Ford should be going. It's technology being pushed by marketing reasons and not from engineers and it's clear whoever designed the MFT (and CUE) ignored usability studies. When every single review, from every publication, pan MFT and GM's CUE, it's not due to being technically incompetent.
      • 2 Years Ago
      [blocked]
      XJ Yamaha
      • 2 Years Ago
      Lets all complain about a car we'll never actually buy. I'm in the market for a midsize sedan or possibly small SUV, but i'm sure as hell gonna complain about a subcompact's dash layout....blah blah blah.
        spa2nky1
        • 2 Years Ago
        @XJ Yamaha
        Once they shove the 3 cylinder under the hood this thing is at the top of my list. Don't think I'll be shelling out extra for the touch system however...it's just not necessary.
      NissanGTR
      • 2 Years Ago
      My keyboard has less buttons
      Klink
      • 2 Years Ago
      Before Ford sells this I hope they provide something like F-16 flight simulator experience. That dash is the busiest of any vehicle I've seen...in a space big enough for 2 midgets to sit. I can see it now... In squeaky midget voice..."Where's the volume? Where IS IT? WHERE'S THE G-D VOLUME??!! ARRRHHGHHHH!" *crash* And we'll no longer wonder why Fiesta drivers will be crashing their vehicles into stopped vehicles by the thousands... Silly Ford. Le
        Dean Hammond
        • 2 Years Ago
        @Klink
        chech out the knob below the screen....its avolume knob.......silly Klink is what I say....
      zoom_zoom_zoom
      • 2 Years Ago
      Oh, that's too bad! Surprised Ford has not killed that yet.
      The Cory Jihad
      • 2 Years Ago
      To the people that are lambasting this system: How many of you have any actual experience using it? I think I saw one post with a guy who had it in a Focus. Everyone else more than likely has only ever seen in on this site. Complaining about too many buttons? I think there are a total of 8 buttons on that dashboard. Everything is inside the touchscreen. And EVERYTHING in the touch screen is voice controllable. The voice controls on this system(and yes, I do have actual experience with the system) are SPOT ON every time. Let's also not forget that this system is OPTIONAL! It's still WAY better than iDrive or COMAND or Enform/Entune. Sheesh people....don't dog something until you've tried it.
        RGT881
        • 2 Years Ago
        @The Cory Jihad
        My GF has an Escape Titanium and she hasn't had any issues with it and neither have I. On next oil change at Ford dealer we'll certainly check for a possible update on MFT, but way it stands currently I think it's a terrific system. I mean okay, look at GMs thing they got in Caddys. Their mainstream products such as the Rent-Malibu don't have something similar.
          RGT881
          • 2 Years Ago
          @RGT881
          Quite a number of features on MFT (http://www.ford.com/technology/sync/packages/?vehicle=fusion) vs. MyLink. And this is when comparing Malibu to Fusion and Cruze to Focus. I was wrong in saying that Chevy doesn't offer something similar, but they do. However the functionality is limited to basics and as I said, once I got familiar with each screen on MFT, nothing was an issue for me, size of the buttons or the response time.
          mbukukanyau
          • 2 Years Ago
          @RGT881
          RGT881; Chevrolet your link system is superior to your Ford touch and is even integrated to your phone and onstar. You can keep onstar or down grade to basic clash notification service, you still get all the voice control and things like pandora sticher going even without Onstar. Further more, you can project things like google maps to your screen using blue teeth. I believe all Chevrolet's come with it standard for 2013 complete with a touch screen. And that includes even Spark.
        mbukukanyau
        • 2 Years Ago
        @The Cory Jihad
        Death to your ford touch
      Edward
      • 2 Years Ago
      No, no, a thousand times no. Unless you have a trained passenger to adjust this monstrosity, you're dead meat about the time you drill down into the second screen. And pity the poor third owner, who's faced with freezing in winter because his screen, which now costs more than his car is worth, goes out. Ask the third owners of touch screen Buicks of yesteryear.
      Nick
      • 2 Years Ago
      I don't understand all this hate for MFT. Yes, I've heard of the system crashing, the screen momentarily going blank, etc. etc. but Ford has continually been coming out with software upgrades FREE through dealers to fix the bugs JUST like apple does with their iPhones to fix issues. I have used the system before, and I just used it on the 2013 Fusion while on a test drive and I had not one issue with the system or its reaction times. I changed radio stations, put in a destination on the nav, changed the ambient lighting, and called someone with my phone all flawlessly. For someone not computer savvy, yes, maybe it would be a little overwhelming, but I think it's a fantastic system that eliminates a cluster of buttons that I personally cannot stand to look at when i'm in a car.
        That Guy
        • 2 Years Ago
        @Nick
        You don't understand the hate? It's a fundamentally flawed system that was clearly designed over a lunch break by intoxicated baboons. It just doesn't work. It make very basic tasks very dangerous to accomplish. MyFord Touchy is the electronic version of the Pinto.
          Diz
          • 2 Years Ago
          @That Guy
          This coming from a guy who has never: - used - owned - driven a car with MFT. It's a great system, but an obvious challenge to those who can't tie their shoe laces.
          RGT881
          • 2 Years Ago
          @That Guy
          That Guy - back your stuff up.
        RGT881
        • 2 Years Ago
        @Nick
        That's because everyone on the production floor up to the executive room from Chrysler and especially GM hates Ford right now. This bitterness comes from Ford not asking for bailout funds and then running commercials on TV saying how they were smarter than other domestics in weathering the storm. I certainly respect Ford a lot more, but hey haters do that thing they do so well.
          dohc73
          • 2 Years Ago
          @RGT881
          http://www.streetinsider.com/Insiders+Blog/Ford+%28F%29+Owes+the+Govt+Billions+in+Taxpayer+Money/7077548.html Also: http://www.factcheck.org/2011/09/ford-motor-co-does-u-turn-on-bailouts/
      NightFlight
      • 2 Years Ago
      When I see that, all I can think of is Arnold saying "Its not a tumoorrrrrr!!!". That's pretty ugly...
        Maxwell davidson
        • 2 Years Ago
        @NightFlight
        seriously. i can hear the design meeting: hey, they want us to cram the touchscreen in the fiesta. make it look like someone took a TomTom to West Coast Customs and told them to "make it look stock"...
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