Ferrari has managed to raise $1.5 million for victims of Hurricane Sandy during an auction in Austin, Texas for the very first F12 Berlinetta in the US. The funds will go to the American Red Cross and be earmarked for Hurricane Sandy relief. Ferrari started bidding on the F12 at $315,888, but the most powerful production model from the company fetched $1.125 million by the time the gavel fell through bids sourced both in person and over the phone. The company also managed to raise a further $345,000 in in-kind donations before the auction began, and donors gave an additional $50,000 during the event itself.

Ferrari debuted the F12 Berlinetta at the 2012 Pebble Beach Concours d'Elegance, and the company is set to deliver its first model to a US customer in the second quarter of 2013. The automaker reminds its fans that it is still possible to donate to the Hurricane Sandy relief fund by visiting a special Ferrari section of the American Red Cross page. You can take a closer look at the full press release below for more information.
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Ferrari's Hurricane Sandy fund-raising efforts reach over $1.5 million after auction of the first F12berlinetta in the U.S.

AUSTIN (TX), November 17 – As it has already successfully done in the aftermath of recent natural disasters in Japan and Italy, Ferrari has once more moved to support relief efforts, raising a total of over $1.5 million for the American Red Cross society to help the areas most afftected by the Hurricane Sandy superstorm.

The first F12berlinetta to be delivered in the U.S. was sold for $1.125 million at auction on Saturday at a Ferrari event in Austin, Texas during the Formula 1 U.S. Grand Prix weekend. Since the superstorm hit two weeks ago, Ferrari had already raised a further $345,000 in in-kind donations thanks to the generosity of dealers, clients and friends. During the auction a further sum of over $50,000 was raised through on-line and personal donations bringing the total of fund-raising activities to over $1.5 million.

The F12berlinetta, the most powerful production car in the history of the Prancing Horse, debuted in the U.S. at the Concours d'Elegance of Pebble Beach earlier this year to critical and public acclaim. The first delivery is due in the U.S. in the second quarter of 2013 and there was strong participation in the auction with a starting bid of $315,888 that quickly rose to $1.125 million thanks to bidders who were both in attedance in Austin and who pre-arranged to bid via phone.

It is still possible to make donations to the superstorm relief efforts through the America Red Cross society's website in a dedicated Ferrari area:

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    • 1 Second Ago
      • 2 Years Ago
      Nice one, Ferrari.
      • 2 Years Ago
      You'd never see this kind of generosity from the likes of Lamborghini (and its owner, the VW Group). Only Fiat has the nobility to do something like. First they saved Chrysler, now they are giving the victims some relief through this auction. Bravo!
      Inno Jimmy Ciorra
      • 2 Years Ago
      its nice to know that Ferrari gets involved with the community , It was very generous of you . There were many Ferrari customers ( My Friends ) who lost thier Ferraris due to flooding From Sandy . I hope maybe there is something you can do for my friends as well
      • 2 Years Ago
      Good PR, but I'm sure this stuff will happen whenever natural disasters and wealthy customers/donors come together.