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Stop lurking around your local Ferrari retailer, as the first F12 Berlinetta set to arrive on North American soil won't be sold through traditional channels. Instead, the Italian automaker will auction off its all-new flagship in Texas next weekend in an effort to help victims of Hurricane Sandy. According to Ferrari, proceeds from the special event will be donated directly to the American Red Cross (the money will be earmarked specifically to support the relief efforts).

The special Ferrari will be painted in Rosso Berlinetta with choice of black or cuoio (read: camel) upholstery. Special options will be available (e.g., the buyer may ask for its hood to be signed by F1 drivers) and the coupe will be delivered with an official letter recognizing its status as the first in North America. As an added benefit, the new owner may attend the Ferrari Corso Pilota driving course at a location of their choice (Fiorano, Italy or Mont-Tremblant, Canada).

Those looking to get in on the action should contact their local Ferrari dealership to bid in person, absentee or over the telephone. For those who can't swing the $300,000-plus price tag, Ferrari has also set up a special Ferrari-American Red Cross contribution page.


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