Love it or hate it, the Toyota Prius might be the most recognizable car on the road these days with its slippery, wedge-like design. Originally used to optimize aerodynamics, the unique shape of the second-generation Prius quickly made the car an icon, so Toyota kept the same basic look on the latest, third-gen model. According to an interview with Chris Hostetter, group vice president for strategic planning of Toyota Motor Sales USA, in Bloomberg, Toyota might be looking to alter the Prius' signature shape in the name of increasing sales across the model's lineup.

It sounds like a replacement for the current model is still at least a year away, but the next design could be a stark departure from the Prius we know today. While there is no indication as to what direction Toyota could take, the report does rehash the Toyota NS4 Concept sedan that was displayed earlier this year in Detroit. Whatever it looks like, the next Prius will certainly be tasked with not only keeping existing hybrid customers interested but also drawing in new ones as well.

Since growing the Prius to include the Plug-In, C and V, sales have almost doubled this year with 200,114 Prius-branded cars sold in the US through October. Bloomberg says that on a global scale, the four models accounted for almost 700,000 units through September eclipsing the previous Prius record of 509,399 units sold back in 2010. With Toyota expecting the Prius to be its top-selling car by the end of the decade, this recent trend could easily continue upward for the with a more mainstream design.


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  • 46 Comments
      Anderlan
      • 2 Years Ago
      Nooo! They must not get rid of the hatchback! I like to be able to move large things in my vehicle. Screw fashion!!!!!
      paulwesterberg
      • 2 Years Ago
      The Model S is more aerodynamic than the prius. I hope they copy it.
      • 2 Years Ago
      [blocked]
      Ron McCord
      • 2 Years Ago
      If the Prius looks like the Ns4 concept I may be in on that! That is a good looking car. More like the Volt which I think really looks nice. I think Prius can grow even more with a smaller car, and a small cuv in the lineup. I am sure that Toyota already knows this and has the sales to prove that there are many more segments they can enter. They sell enough cars that they could even make seperate Prius Dealerships only specializing in the care and sales of Prius just like their very successful Lexus Dealerships they could easily accomplish this. I have not owned a toyota in years but the 3 I did were all very reliable nice cars.
      mbukukanyau
      • 2 Years Ago
      I will not be caught dead in one, blocking the flow of traffic on the interstate. i hate these little toads with their smuck drivers
        EXP Jawa
        • 2 Years Ago
        @mbukukanyau
        Honestly, around here it seems like Prius drivers are second only to BMW owners when it comes to speeding on the highways. It seems like they have know idea that running 20 mph over the limit negates some of their fuel savings...
          Bruce Lee
          • 2 Years Ago
          @EXP Jawa
          They know but it's still more economical to go 90 in a prius than in a regular car.
      mylexicon
      • 2 Years Ago
      The styling is functional and reasonably attractive. If Toyota want more sales, they need to scrap the indie-hipster advertising campaigns. A car with this much engineering doesn't need a aesthetic veneer. Performance cars are about speed, driving dynamics, and engine noise. Working cars are about payload, towing capacity, and brand allegiance. Efficiency cars are about saving nature and our finances, not promoting a vegan's right to dress up as a flower. Prius commercials suggest that Toyota's eco-advertising guru have never been into nature. It's rough, hence 'roughing it', and Mother Nature doesn't love you back. We are protecting our right to marvel at our environment, and we are protecting our access to affordable automotive transportation so we can get into nature. We are pushing the envelope of efficiency technology. I don't need to share a bowl of Kashi with a family of gay squirrels to understand the Prius.
        Marcopolo
        • 2 Years Ago
        @mylexicon
        @ mylexicon You Sir, will be hearing from our attorneys ! Yours in litigation, Arnold T Squirrel , Chairman Kashi Corporation Philadelphia
        American Refugee
        • 2 Years Ago
        @mylexicon
        Let's see, Lexicon's contempt list: Vegans Lovers of non major label music Hipsters Gays Kashi eaters Those people, they never buy cars! You must only make ads for people like me!
          American Refugee
          • 2 Years Ago
          @American Refugee
          So you meant "gay" squirrels? Or "gay squirrels"? Either way, on behalf of same gender loving squirrels everywhere, nuts.
          mylexicon
          • 2 Years Ago
          @American Refugee
          My contempt list: 1. Squirrels 2. Bad marketing/advertising personnel
      Andrew
      • 2 Years Ago
      Not a fan of the dust-buster look, personally. Maybe go with something a bit more traditional with less wedge.
        • 2 Years Ago
        @Andrew
        [blocked]
      Brent Booth
      • 2 Years Ago
      Looks like a Jesus fish
      ponycargt
      • 2 Years Ago
      As the world's biggest carmaker, Toyota probably knows what they're doing but I see no reason to change the overall shape of the Prius. I don't care for it much myself, but that car has become an icon and a fashion statement. Instantly recognizable. Porsche has never had to change the basic shape of the 911 and they would probably spark outrage if they ever did. You shouldnt mess with a good thing
        Dean
        • 2 Years Ago
        @ponycargt
        That analogy doesn't quite work. The 911 is iconic. The Prius, well, it's just something the rental car agent can try to up-sell to you, not much more.
          Bruce Lee
          • 2 Years Ago
          @Dean
          I dunno, the rental car place I was last at had Porsches too.
      • 2 Years Ago
      Just make it more of a normal car, but still have its own identity. More people interested in Hybrids might consider the Prius if they got rid of 2 of the most polarizing elements, the center gauges and split rear window. First thing to do is to put back the gauges where they belong, behind the steering wheel, not in the middle of the dashboard! Second is go get rid of the the split rear window that Prius shoppers hate because they say they it blocks their rear view. Just make the regular Prius more sedan like now that there is the V which is a proper wagon/hatchback without the split rear window.
      sinistro79
      • 2 Years Ago
      The design can only get better from here.
      throwback
      • 2 Years Ago
      As long as the car stands out, it doesn't matter what it looks like. Prius buyers like people to know they bought a hybrid.
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