Moving forward, we can expect Volkswagen to shift its design language away from anything remotely extravagant. While speaking at the Tokyo launch of the Volkswagen Up!, company global design chief Walter de'Silva said minimalist styling is set to make a resurgence. De'Silva made it clear he believes design is an integral part of resale value, and that the design of models like the Golf helps solidify his brand's value worldwide. The designer said that while the flashier exteriors of models like the Hyundai Sonata, Ford Fusion and BMW 3 Series have been popular in recent years, he believes such looks are already starting to age. Perhaps that's why the redesigned CC "four-door coupe" shown above seems a bit more traditional than its predecessor.

Volkswagen, meanwhile, offers buyers design security, according to de'Silva. As quoted in Automotive News, the executive says: "People want to understand what they buy. There is a certain security in our design."


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    • 1 Second Ago
  • 101 Comments
      Kris
      • 2 Years Ago
      If this was said by, let's say Hyunday's designer, I would've thought - Good! You do that. But from VW's designer it makes me wonder - What's the difference from now?
      theblackemblem
      • 2 Years Ago
      I personally wish that Honda would hire a new designer who shares the same beliefs, if not de'Silva himself. Hondas used to look so attractive, because of their simple and clean design. Now that the designers are mixing up random shapes and making the lineup look gaudy and ridiculous, they lost me as a potential customer.
      Nick H
      • 2 Years Ago
      There's a difference between minimalist design used in an artistic, beautiful way (such as the Saab 9-5) and minimalist design that is just plain boring (like the new Jetta and Passat). The CC is still a looker, but I actually prefer the old one.
      gregmlr
      • 2 Years Ago
      VW's have always looked pretty simple in design to me.
      johnbravo6
      • 2 Years Ago
      Coming right out and admitting it. These designs are not supposed to be new. Just new enough to sell for a while, so a little change goes a long way. Scientific designs prolonging product life. That's why all new cars look the same. It's a calculation to determine the maximum amount of buyers. Take the MK-1 Audi TT. Still looks 'futuristic' or modern, whatever. Then the new one looked... basic. Had the formulaic grill, interior, front end. It's just a mini-A/S5. It's easier for these bloated companies to sell a badge than it is to actually compete to build the best car.
      mylz
      • 2 Years Ago
      What is this guy smoking!? the new VW line up is already aged looking. Their whole lineup is so bland looking it makes the toyota camery look half decent...
      A P
      • 2 Years Ago
      ROFLMAO!!!! Let me translate this for the lemmings and AB ad execs...."We at VW know we cant in any way compete styling-wise in the market so we will completely surrender while at the same time trashing our competitors".
      RocketRed
      • 2 Years Ago
      Yes. In 3 years we will look at a Hyundai Veloster/Azera/Sonata/Fuision et. al and cringe a little bit.
        EvilTollMan
        • 2 Years Ago
        @RocketRed
        If you're not cringing now you probably never will. Ugly is ugly and timeless is timeless.
          Nemebean
          • 2 Years Ago
          @EvilTollMan
          I disagree. Some cars just age worse than others. Doesn't mean they all looked horrible when they were released. Granted, ugly IS ugly and that will never change, but timeless is harder to spot up front.
        Michał Pingwin
        • 2 Years Ago
        @RocketRed
        The Fusion is a great design.
      Jason Golden
      • 2 Years Ago
      Look at any 2003 Volkswagen, now a ten-year-old design... and it still has a tasteful elegance today. Nevermind the flickering radio display, ABS light, check engine light, or power window failures. The body style ages well.
      desinerd1
      • 2 Years Ago
      In other news, building poorly designed, cheaply built cars that fall apart after 50000 miles is the new black.
        Lachmund
        • 2 Years Ago
        @desinerd1
        desinerd1 is just another troll account by our friend over9000/ricer. don't take him serious
          Lachmund
          • 2 Years Ago
          @Lachmund
          maybe you guys should meet up and jump from a bridge - together...
          • 2 Years Ago
          @Lachmund
          [blocked]
      • 2 Years Ago
      [blocked]
      iKingston
      • 2 Years Ago
      While I tend to agree with the statement, I think there is a fine line between clean/simple and boring. VW seems to be riding that line as is already.
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