We're not sure we've ever come across a vehicle capable of turning street-loads of women breathless and sweaty, and we've driven the 2013 Hyundai Santa Fe. Even so, a new European ad for the five-door crossover seems to convey that's exactly what will happen when the fairer sex lays eyes on the machine. How's that for truth in advertising?
Amsterdam-based ad house Fitzroy whipped up the 45-second spot, titled "Upskirt" to show off the newly designed Santa Fe. With plenty of blowing garments and sultry actresses, there's no missing the ad's sensuality. We just can't quite wrap our minds around how it all fits with a Korean family hauler.
You can take a peek at the clip for yourself below, just be warned that the spot may be Not Safe For Work depending on the severity of the totalitarian regime under which you toil.