We're not sure we've ever come across a vehicle capable of turning street-loads of women breathless and sweaty, and we've driven the 2013 Hyundai Santa Fe. Even so, a new European ad for the five-door crossover seems to convey that's exactly what will happen when the fairer sex lays eyes on the machine. How's that for truth in advertising?

Amsterdam-based ad house Fitzroy whipped up the 45-second spot, titled "Upskirt" to show off the newly designed Santa Fe. With plenty of blowing garments and sultry actresses, there's no missing the ad's sensuality. We just can't quite wrap our minds around how it all fits with a Korean family hauler.

You can take a peek at the clip for yourself below, just be warned that the spot may be Not Safe For Work depending on the severity of the totalitarian regime under which you toil.

Upskirt - by storm edge design from Fitzroy Amsterdam on Vimeo.



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    • 1 Second Ago
  • 45 Comments
      Basil Exposition
      • 2 Years Ago
      This must be done in a self-mocking way, right?
      Alec
      • 2 Years Ago
      As a someone who works in the Marking and Advertising field I have to say that this ad is hands down awful. The ad looks as if a 13 year old boy going through puberty and has terrible taste in cars created this. There's no selling point, not even a single benefit or feature in it. Yes sex sells, but come on I don't think it's going to work on a Hyundai.
      hot77sprint
      • 2 Years Ago
      The carpet doesn't match the drapes in a manner of speaking on this one...
        BG
        • 2 Years Ago
        @hot77sprint
        Oh, I suspect this model comes without carpet...
      Jaclock LaGlock
      • 2 Years Ago
      That was hardly an upskirt.
      LifeLongCarGuy
      • 2 Years Ago
      There was an SUV in that commercial? Where?
      ebauer427
      • 2 Years Ago
      ok...just checked. it's a 5-passenger SUV. but from that side angle, it sure has a big rear end.
      MiCKeY
      • 2 Years Ago
      but, but that's a nice ice cream man!!!
      azamali01
      • 2 Years Ago
      lollll!!!!! looks like u playing grand theft auto and u enter the cheat "hello ladies"
      Drakkon
      • 2 Years Ago
      MMMM. Ice cream.
      treeinsc
      • 2 Years Ago
      The idea might work better with a Lambo.
      Moreno636
      • 2 Years Ago
      LOL...only in America would this ad be considered "Shockingly Sexy"....
      Zoom
      • 2 Years Ago
      I don't think Hyundai will be selling too many of these in Amsterdam. They should film it where it belongs and will be seen: in the McDonald's drive-thru.
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