We're not sure we've ever come across a vehicle capable of turning street-loads of women breathless and sweaty, and we've driven the 2013 Hyundai Santa Fe. Even so, a new European ad for the five-door crossover seems to convey that's exactly what will happen when the fairer sex lays eyes on the machine. How's that for truth in advertising?

Amsterdam-based ad house Fitzroy whipped up the 45-second spot, titled "Upskirt" to show off the newly designed Santa Fe. With plenty of blowing garments and sultry actresses, there's no missing the ad's sensuality. We just can't quite wrap our minds around how it all fits with a Korean family hauler.

You can take a peek at the clip for yourself below, just be warned that the spot may be Not Safe For Work depending on the severity of the totalitarian regime under which you toil.

Upskirt - by storm edge design from Fitzroy Amsterdam on Vimeo.

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
  • Share This Photo X