The F-150 Limited is back – more powerful, more luxurious and more expensive than any other 2013 F-150.

Ford Motor Co. is taking the wraps off the new Limited today in Dearborn. It will feature a unique look, a lush red interior and nearly every bell and whistle Ford can muster, surpassing the high-end Ford Platinum F-150.

"There's still a strong demand for luxury pickups and the Limited will help us meet that demand," said Ford spokesman Mike Levine.

Indeed, Ford says 30 percent of its pickup sales are the luxury trucks it offers such as the Lariat, Harley Davidson and King Ranch models. Each has carved out a niche, appealing to the inner street racer, biker or cowboy in need of a pickup. Currently, a Platinum F-150 rings up the top price of all F-150s, starting at $44,635. But the Limited will exceed that with its standard loaded up interior that includes everything from a moonroof and aluminum trim to heated and cooled seats.

It will also outperform its predecessor, the 2011 F-150 Limited. Ford has added its 3.5-liter EcoBoost V-6 under this new model's red hood, giving it 365 horsepower and up to 22 mpg on the highway. There's also standard HID headlamps, 22-inch polished aluminum wheels and that special branding of the word "Limited" on the rear quarter panel.

This truck may not be for everyone, but some drivers are going to love it.
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Ford Sets Truck Standard Again with New F-150 Limited, Offering Class-Leading Luxury and Capability

• Building on three decades of truck leadership and a decade of luxury pickup innovation, Ford marks the 2013 model year with its most refined F-150 yet
• Offering standard SYNC® with MyFord Touch®, navigation with Sirius Travel Link™, rain-sensing windshield wipers and high-intensity discharge (HID) headlamps, F-150 Limited features an unprecedented level of customer convenience and connectivity technologies
• Featuring series-specific Limited details on the exterior like dimensional box-side lettering and unique 22-inch polished aluminum wheels, F-150 Limited has stylish red and black full-grain leather and genuine aluminum and piano black finishes



DEARBORN, Mich., June 26, 2012 – Ford, the industry's truck leader, marks the launch of the latest F-150 with a new statement on pickup luxury for 2013 – the F-150 Limited.

"The F-150 Limited signifies the highest levels of design refinement, luxury and technology that we've ever offered in a Built Ford Tough pickup truck," said Ford Group Vice President for Product Development, Raj Nair. "The F-150 Limited reflects a growing trend – more and more customers today have high expectations for luxury and convenience, yet their needs call for a truly capable truck."

Ford leads the luxury truck segment. In 1999, the company introduced the special-edition 2000 Harley-Davidson F-150. In 2001, the first King Ranch F-150 arrived. The 2009 F-150 took truck luxury to new heights with the Platinum model.

Today, more than 30 percent of F-150 sales are from these high-end trims, with MSRPs that start at more than $35,000 and reach almost $50,000.

Limited meets the still untapped and growing luxury needs of customers and dealers interested in exclusivity and fine craftsmanship who want to differentiate themselves from other high-end options. F-150 Limited surpasses the well-appointed Lariat, western-themed King Ranch and contemporary Platinum.

Refined exterior design
The 2013 Ford F-150 Limited design combines unique 22-inch polished aluminum wheels and center caps with a monochromatic exterior theme available in three handsome hues – Ruby Red Metallic Tinted Clearcoat, Tuxedo Black Metallic and White Platinum Metallic Tri-Coat.

The theme carries through the F-150 Limited exterior design with body-color front and rear bumpers, front bumper valance, sideview mirror caps, wheel-lip molding, upper fascia and grille surround.

Segment-first HID headlamps provide a signature look while delivering two and a half times more light than conventional halogen lamps. Lamp detailing even incorporates F-150 insignias.

Jewel-like chrome highlights the bold three-bar grille, tie-down hooks lining the cargo box, the single tip of the tuned exhaust and the tow hooks on 4x4 variants. "LIMITED" dimensional lettering accents the box sides.

F-150 Limited is available exclusively with a SuperCrew four-door cab configuration.

Inside Limited
Rich red and black full-grain leather seats take luxury and style to new heights in trucks – capitalizing on a trend seen in other high-end luxury vehicles. The seats also offer cooling and heating with memory functionality to remember seating preferences for two different drivers. Head restraints are four-way-adjustable and second-row seats are heated, too.

Aluminum trims the center panel and console, lending a sophisticated yet technical touch that complements the piano black accents. Ambient lighting can shift the mood of the F-150 Limited interior, offering five accent colors.

A standard moonroof provides the upward view, while the rear view camera aids maneuvering visibility. Voice-activated navigation offers a bird's-eye view via a centrally mounted 8-inch LCD screen. A power-sliding rear window features privacy tint and defrost functionality.

Connectivity comes standard with MyFord Touch® powered by SYNC®. Designers have optimized the physical interface for MyFord Touch to accommodate truck users who may be wearing work gloves by providing easy access to climate controls and audio presets on the center stack.

Limited offers a unique gauge cluster design with a 4.2-inch driver-programmable productivity screen that can be customized to monitor various vehicle systems. The new series level also includes a media hub with USB ports, an SD-card reader and RCA video input jacks. A powerful Sony® Audio System is standard.

Built Ford Tough
F-150 Limited brings uncompromised capability for entrepreneurial and lifestyle pursuits with an electronic six-speed automatic transmission with tow/haul mode, trailer tow package, trailer brake controller, Reverse Sensing System, power-deployable running boards and a 110-volt power inverter.

PowerFold side mirrors keep warm and dry in inclement weather and help ensure driver visibility with heated glass, memory position functionality, puddle lamps, turn signals and self-dimming actuation.

F-150 Limited is powered exclusively by Ford's ground breaking 3.5-liter Ti-VCT EcoBoost® engine, featuring:
• 365 horsepower at 5,000 rpm on regular fuel
• Unsurpassed 22 mpg highway for 4x2 model
• Twin independent variable camshaft timing for improved fuel economy
• Best-in-class 420 lb.-ft. of torque at 2,500 rpm vs. premium V8 competitors
• Up to 90 percent peak torque available from 1,700 rpm to 5,000 rpm

To complement that power, sport-tuned dampers are fitted front and rear for confidence-inspiring road dynamics.

F-150 Limited arrives at dealerships this fall.


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    • 1 Second Ago
  • 75 Comments
      mazeroni
      • 2 Years Ago
      Hello profit margins!
      miketim1
      • 2 Years Ago
      pretty truck.
      Kevin
      • 2 Years Ago
      Sounds like LL had a case of biting off more than they could chew. How about this? Instead of "getting out of debt and not being able to pay bills" how about not buying a beautiful home on a big plot of land of its out of your means? Quit spamming articles with your irrelevant advertising.
      HELLRAISER
      • 2 Years Ago
      I just couldn't see what luxury looked like in 2 photos.
      That Guy
      • 2 Years Ago
      Ugg...just like the Focus ST yesterday, this thing is beyone ugly. And severely overpriced. Oh well...just another Ford truck...a truck for people who need a minivan rather than a workhorse.
        That Guy
        • 2 Years Ago
        @That Guy
        And in a related story....Ford stock is barely above $10.00.
          Dave
          • 2 Years Ago
          @That Guy
          And I wish I bought more of it when it was under $2 a few years ago.
          Oolly
          • 2 Years Ago
          @That Guy
          Related? I'm sure this is about their most profitable vehicle. But even at $10/share, Ford is still about 23% more valuable than GM on a market cap comparison. Not bad for a company that sells less and is paying off their responsibilities rather than just walking away from them. Ford is recognized as the most ethical car manufacturer in world for the last 3 years. I don't currently own a Ford, but would prefer their products over anything from GM or Chrysler. I've owned many GM Chrysler and Ford products over the years, and currently have 2 GM cars in the family (2004 & 2008), and I can say without reservation that GM products are some of the worst vehicles I have ever owned.
          • 2 Years Ago
          @That Guy
          [blocked]
      Sealy
      • 2 Years Ago
      Good golly and gosh darn! May Ford does know what they're doing. I a'gonna run right down to my local Ford Store and sign up to trade in my Ranger. Yeah, right.
      Christopher
      • 2 Years Ago
      I'd rather drive this than an Escalade.
        BG
        • 2 Years Ago
        @Christopher
        How can you even say the two in the same sentence? A truck that can do some work versus the ultimate Type A personality's bling-mobile.
      • 2 Years Ago
      [blocked]
        • 2 Years Ago
        [blocked]
          • 2 Years Ago
          [blocked]
        frost54661
        • 2 Years Ago
        Except for the rock hard dashboard and door trim.
      SFItalia854
      • 2 Years Ago
      I honestly think that is a hideous truck. And the bright red leather doesn't help it's cause any. The King Ranch has to be the best F150 you can buy.
      Nicksterr
      • 2 Years Ago
      This truck would get better mileage if they stop putting such big wheels on it.
        Hazdaz
        • 2 Years Ago
        @Nicksterr
        Yeah, because its those big wheels, and not the fact that it weighs 5500+ lbs and shaped like a brick, that keeps it from being a gas guzzler.
        That Guy
        • 2 Years Ago
        @Nicksterr
        That and ditching the gas guzzling V6.
          mitytitywhitey
          • 2 Years Ago
          @That Guy
          What engine gets better mileage in a truck than a Ford V6? None.
          merlot066
          • 2 Years Ago
          @That Guy
          Shhh! He doesn't like (or understand) facts!
      Jonathan Wayne
      • 2 Years Ago
      I am not a pickup guy but I want a Raptor. My neighbor's friend got a Harley Davidson one and that is pretty damn nice too. The King Ranch is really badass though. Makes you want to buy a ranch with horses out in Montana or somewhere like that.
      Anthony Cooke
      • 2 Years Ago
      i love how Americans think 40odd grand is expensive.. i would love to pay 40 grand for something like that as apposed to the insane australian taxed to high heavens 100k+ for something like it
        Nickoo
        • 2 Years Ago
        @Anthony Cooke
        Most of us Americans are poor compared to the typical Australian (and most of them don't even know how bad things have become, that's why Republicans keep getting voted in). Half of all Americans make less than $26,000 a year, have to pay outrageous sums for medical care and spend their prime savings years paying back outrageous student loan debt when they should be saving for a meager retirement which is going to get robbed from them anyways by the crooks on wall-strip....I'd switch places in a second--and gladly pay for my new holden commodore.
          BG
          • 2 Years Ago
          @Nickoo
          Alternate hypotheses: many Americans are amazingly rich, and compared to many countries, prices are really low here (fuel, electricity, groceries, automobiles).. American suburbanites WASTE more and buy more material possessions than most Europeans and Australians. Then they claim they just can'r make ends meet and can't save.
          • 2 Years Ago
          @Nickoo
          [blocked]
          mitytitywhitey
          • 2 Years Ago
          @Nickoo
          And Im sure you both think amnesty is a solution to the job, healthcare, crisis? Australia and Canada are doing better because they do a better job of balancing budgets, and immigration control. The US has to create hundreds of thousands of jobs a month just retain current unemployment levels. Historical periods of rapid population growth are followed by periods of economic hardship, like clockwork, worldwide. Australia and Canada may be socially liberal, but they fiscally conservative compared to the US. Free healthcare only works if everyone has a job and pays into the system. Roving masses of unemployed handout-grabbers would bankrupt any economy overnight.
          WillieD
          • 2 Years Ago
          @Nickoo
          Our president is a democrat...
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